AppNexus
VideoNuze Analysis (6 items)
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Ranker Drives 70% Video Revenue Gain With AppNexus’s Header Bidding
Posted on 11-05-2018
Ranker, a publisher that creates data-driven, list-based content attracting 55 million unique visitors per month, has seen a 70% increase in video ad revenues over the past year, following...
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AppNexus Reports 748% Growth in Connected TV Ads in Q2
Posted on 07-12-2018
More evidence of the boom in connected TV ads: AppNexus reported advertising spend in its connected TV marketplace grew by 748% in Q2 ’18 vs. Q2 ’17, with sequential...
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Video’s Programmatic Roadmap [VIDEO]
Posted on 07-05-2018
At our recent VideoNuze Online Video Ad Summit, the “Video’s Programmatic Roadmap” session explored how programmatic is becoming more mainstream in premium video, why connected TV is a huge growth...
News from Around the Web (14 items)
- Xandr to rebrand its AppNexus SSP as 'Monetize' AdAge - 09-05-2019
- ‘Who has what?’: Agency execs want more clarity into Xandr and WarnerMedia’s sales relationship Digiday - 08-19-2019
- AT&T Completes AppNexus Acquisition Mediapost - 08-15-2018
- Why AT&T-Backed AppNexus Is Making A Move On Connected TV AdExchanger - 07-19-2018
- Trade Desk's chief client officer on AT&T's AppNexus deal and the future of TV AdAge - 06-28-2018
- AT&T’s AppNexus acquisition may be as much about Comcast as it is about Google Digiday - 06-27-2018
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