Wednesday, June 27, 2018, 12:14 PM ET|Posted by Will Richmond
CBS has been one of the most innovative big media companies pursuing OTT initiatives. At the June 12th VideoNuze Ad Summit, we were privileged to have David Lawenda, CBS’s EVP, Digital Sales and Sales Strategy as our keynote guest, interviewed by Mike Shields, Business Insider’s Advertising Editor.
David addresses many interesting topics including how CBS is catching up to Facebook and Google in data-enabling its ad inventory, the benefits of its direct-to-consumer services like CBS All Access in understanding viewer behavior, how ready agencies really are to buy beyond age and gender today, whether TV networks reducing their ad loads will meet with success, the impact no holistic measurement capability, the role programmatic TV will or won’t play in the future, how CBS’s upfront is going so far and much more.
For anyone interested in learning how CBS and network TV are adapting to the vastly changing video landscape, the interview is must-see.