VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Small Screens, Big Profits: How to Achieve Success in Mobile Video [VIDEO]

    Monday, June 25, 2018, 10:33 AM ET
    |
    Posted by Will Richmond

    At our recent VideoNuze Online Video Ad Summit, we had a great session focused on succeeding with mobile video which included Chris Carey (Head of Sales, Strategy and Business Development, Verizon Digital Media Services), Amy Mbagwu (Head of Branding Sales, Taboola), Jeremy Sigel (Global SVP of Content and Innovation, Essence), with Keith Grossman (Global Chief Revenue Officer, Bloomberg Media, moderating.

    The session explored user behavior in mobile, why scale and premium content matter most to ad buyers, the role of brand safety, how mobile contrasts with OTT delivery, cross-device IDs, the impact of social media / walled gardens, how to use data effectively in mobile and much more.

     


     

     

    Categories: Advertising, Mobile Video

    Topics: Bloomberg, Essence, Taboola, Verizon Digital Media Services, VideoNuze 2018 Online Video Advertising Summit

  • CTV x AI PREVIEW 2025  leaderboard - 3-3-25

Also see:

Inside the Stream: Tubi is Profitable, YouTube Keeps Growing, Peacock’s in Neutral

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Comcast hires bankers to explore bid for Warner Bros Discovery Reuters
  • Read Paramount’s argument for why its WBD buyout offer is superior to splitting the company CNBC
  • Netflix Starts Bigger Push Into Video Podcasts The Hollywood Reporter
  • Coca-Cola Injects ‘Holidays Are Coming’ Ads With an Upgraded Dose of AI WSJ
  • Hundreds of thousands of videos from news publishers like The New York Times and Vox were used to train AI models Nieman Lab
  • FanDuel Sports to offer some NBA, NHL games on free streaming platforms The Desk
More News
CTV x AI PREVIEW 2025  medium rectangle - 3-3-25

Our Sponsors

  • CTV x AI PREVIEW 2025

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2025. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions