Video’s Programmatic Roadmap [VIDEO]Thursday, July 5, 2018, 10:43 AM ET|Posted by Will Richmond
At our recent VideoNuze Online Video Ad Summit, the “Video’s Programmatic Roadmap” session explored how programmatic is becoming more mainstream in premium video, why connected TV is a huge growth area, how brand safety and viewability are being ensured, the various ways data is being used by both advertisers and publishers, plus lots more.
Participating on the session were Melissa Bonnick (SVP, Programmatic Strategy, Affiperf/Havas), Eric Hoffert (SVP, Video Technology, AppNexus), Sean Holzman (Chief Digital Revenue Officer, Bonnier), Keren Katz (Head of Bidder and Buyer Development, Programmatic, Microsoft), with Brian Leder (Partner, Chief Strategy Officer, Promatica Consulting), moderating.
Categories: Advertising, Programmatic
Topics: AppNexus, Bonnier, Havas, Microsoft, VideoNuze 2018 Online Video Advertising Summit
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