Premium video consumption is splintering across platforms and services, creating huge challenges for content providers seeking to optimize ad revenues. To address this problem, video ad tech provider Operative has...
A critical challenge facing video providers is how to balance distribution of their content on platforms vs. on their owned & operated properties. At the recent VideoNuze Online Video Ad...
Operative has officially launched Operative Compete, a SaaS platform for publishers to centrally manage all of their programmatic partners. Operative Compete works for display and video inventory and across...