Skinny bundles are a hot topic in the industry as a bona fide alternative to prospective cord-cutters. One of the big benefits of skinny bundles is that they rejuvenate linear TV viewing in the living room, which can be a potentially enormous new source of targetable TV ad inventory.

At our recent VideoNuze Online Video Ad Summit, we dug into this unfolding opportunity on a session with Brendan Canning (SVP and Head of Distribution, Stadium), Samantha Casagrande (Associate Director, Media Investment, Wieden + Kennedy), Andy Hammond (VP, Sales, fuboTV), which I moderated.