Initiative Media
VideoNuze Analysis (5 items)
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Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]
Posted on 07-03-2018
We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on...
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Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]
Posted on 06-20-2017
Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel...
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TV Advertising Executives Raise Questions About Roles of Data and Audience Targeting
Posted on 01-19-2017
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
News from Around the Web (2 items)
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- U.K.'s ITV to Restructure Amid Rise of Streaming The Hollywood Reporter
- TV Networks Cut Losses, Down 6% in Q3, AVOD To Surge 32%: Analyst Mediapost
- Apple TV Plus will get classic Peanuts holiday specials as part of a new streaming deal The Verge
- Apple Launches ‘Apple Music TV,’ a 24-Hour Music Video Livestream Variety
- Disney Warns Viewers Of Racism In Some Classic Movies With Strengthened Label NPR
- CuriosityStream Goes Public, Will Be 'Factual Leader,' Founder John Hendricks Says Mediapost
