Initiative Media
VideoNuze Analysis (5 items)
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Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]
Posted on 07-03-2018
We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on...
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Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]
Posted on 06-20-2017
Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel...
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TV Advertising Executives Raise Questions About Roles of Data and Audience Targeting
Posted on 01-19-2017
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
News from Around the Web (2 items)
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- Roku unveils an Express 4K+ set-top box and its first rechargeable remote Engadget
- At Odds With Amazon, Peacock Urges ‘Sideloading’ B&C
- Google will shut down Play Movies & TV app on Roku and LG, Samsung, Vizio TVs in June 9to5Google
- It’s Upfront Plus as More Commercials Come to SVOD Next TV
- Apple Working on Combined TV Box, Speaker to Revive Home Efforts Bloomberg
- ‘Godzilla vs. Kong’ Helps HBO Max Punch Into Top 10 Most-Downloaded Apps for Q1 Variety
