Initiative Media
VideoNuze Analysis (5 items)
-
Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]
Posted on 07-03-2018
We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on...
-
Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]
Posted on 06-20-2017
Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel...
-
TV Advertising Executives Raise Questions About Roles of Data and Audience Targeting
Posted on 01-19-2017
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
News from Around the Web (2 items)
Connect with VideoNuze
Exclusive News Roundup
- Dems Diss AT&T Over Zero Rating HBO Max Multichannel News
- Connected TV Viewing Remains High As States Re-Open, Legacy TV Back To Pre-COVID Levels mediapo
- Studios Debate When to Sell Movies to Streaming Services During Coronavirus Variety
- Jeffrey Katzenberg, Meg Whitman Deny Quibi Is Considering Layoffs As Company Execs Take 10% Pay Cut Tubefilter
- Quibi staffers seethe at Reese Witherspoon’s $6M payday amid layoffs Page Six
- Connected TV advertisers gravitate to multi-DSP model as Amazon, Roku push their own bidders Digiday
