Initiative Media
VideoNuze Analysis (5 items)
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Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]
Posted on 07-03-2018
We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on...
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Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]
Posted on 06-20-2017
Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel...
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TV Advertising Executives Raise Questions About Roles of Data and Audience Targeting
Posted on 01-19-2017
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
News from Around the Web (2 items)
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- Netflix Again Blows Past HBO, Others as No. 1 Pick for ‘Best Original Programming,’ Survey Finds Variety
- Disney CEO Bob Iger Says Fox Acquisition Broke Ground for Disney+, Hulu-Comcast Deal The Hollywood Reporter
- Over 34 million people use Amazon Fire TV Engadget
- Sony Crackle Had Q1 Revenue of $11 Million, Operating Profit of $3.5 Million Variety
- YouTube Premium, YouTube Music Now Available In More Than 50 Countries Tubefilter
- What does it cost to compete with Disney and Netflix? Quibi bets $2 billion The Verge
