Initiative Media
VideoNuze Analysis (5 items)
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Debriefing the NewFronts and Upfronts: What’s Ahead in 2018 [VIDEO]
Posted on 07-03-2018
We were fortunate to once again have 2 senior ad agency executives participate in a fireside chat at the recent VideoNuze Online Video Ad Summit to discuss their thoughts on...
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Exploring Premium Video’s Winning Formula [AD SUMMIT VIDEO]
Posted on 06-20-2017
Although more video is being produced than ever, for advertisers, premium video remains the most sought-after. At last week’s 7th annual VideoNuze Online Video Ad Summit, our opening panel...
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TV Advertising Executives Raise Questions About Roles of Data and Audience Targeting
Posted on 01-19-2017
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
News from Around the Web (2 items)
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- New YouTube Policies Aim to Make Kids' Videos Safer, But Creators Will Suffer The Hollywood Reporter
- Netflix chief: $125M for The Crown? That's a bargain CNET
- Cox Also Flexing Its Streaming Muscles Light Reading
- Hearst Stations Move to Impression-Based Ad Sales B&C
- ‘Seinfeld’ for $500 million? ‘The Big Bang Theory’ for $1 billion? The streaming arms race has a big problem. The Washington Post
- Roku Claims 45% of U.S. Cord Cutters Use Its Ecosystem Multichannel News
