Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
This week we’re pleased to have as our guest Alan Wolk, who is the Co-Founder and Chief Analyst at TV[R]EV and who is well-known to all of us in the industry. Alan has released a new report, “The Emerging Smart TV Ecosystem,” which is available for complimentary download and was underwritten by LG Ads, Samsung Ads and VIZIO.
In a nutshell, Alan believes smart TV makers “are having a moment.” A key part of our discussion is whether and how quickly smart TVs will supplant streaming sticks and boxes as the primary connected TV device. Alan also shares his predictions and assumptions for how quickly smart TV advertising will grow over the next several years. We also get into the crucial role of improved user interfaces, how the big 3 work with FAST services to attract and retain viewers, and where Amazon’s new Omnia smart TV fits in.
Smart TVs are helping reinvent the living room experience; hopefully our interview provides new insights for how they’re doing so and over what time period their impact will be felt.
Listen to the podcast (36 minutes, 32 seconds)