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  • Inside the Stream: Walmart-VIZIO Deal; Super Bowl Streamers Mystery

    Friday, February 16, 2024, 10:47 AM ET
    |
    Posted by Will Richmond

    Earlier this week the WSJ reported that Walmart is seeking to acquire VIZIO for over $2 billion. Colin and I discuss the likely strategic rationale behind the deal. We both like the benefits to both companies with grabbing a bigger share of CTV ad spending a big upside.

    Meanwhile, the Super Bowl scored a record 123.4 viewers across all platforms according to Paramount. The company also said it was the most-streamed Super Bowl in history, but didn’t disclose how many streamers there actually were. We dig into the numbers and Colin provides his estimates.

    Listen to the podcast to learn more (22 minutes, 52 seconds)




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    Categories: Broadcasters, Deals & Financings, Devices, Podcasts, Sports

    Topics: CBS Sports, Paramount, Podcast, Super Bowl, Vizio, Wal-mart

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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