VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Inside the Stream: Walmart-VIZIO Deal; Super Bowl Streamers Mystery

    Friday, February 16, 2024, 10:47 AM ET
    |
    Posted by Will Richmond

    Earlier this week the WSJ reported that Walmart is seeking to acquire VIZIO for over $2 billion. Colin and I discuss the likely strategic rationale behind the deal. We both like the benefits to both companies with grabbing a bigger share of CTV ad spending a big upside.

    Meanwhile, the Super Bowl scored a record 123.4 viewers across all platforms according to Paramount. The company also said it was the most-streamed Super Bowl in history, but didn’t disclose how many streamers there actually were. We dig into the numbers and Colin provides his estimates.

    Listen to the podcast to learn more (22 minutes, 52 seconds)




    Browse all previous podcasts

    Subscribe to Inside the Stream
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

     

    Categories: Broadcasters, Deals & Financings, Devices, Podcasts, Sports

    Topics: CBS Sports, Paramount, Podcast, Super Bowl, Vizio, Wal-mart

  • Inside the Stream  leaderboard - 1-28-26

Related Posts

  • Inside the Stream: Was Peacock’s NFL Exclusive a Success?
  • Inside the Stream: Netflix’s Record Q4 Boosted by Paid Sharing and Ads
  • Inside the Stream: Interview with Zone TV’s CEO on Block Deal
  • Inside the Stream: Where Does the Disney/Fox/WBD Sports JV Fit In?

Also see:

Inside the Stream: YouTube’s Record Q1, Roku’s Howdy Hits 1 Million Subscribers

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • YouTube and Netflix are on track to land multi-game packages for the 2026 NFL season Tubefilter
  • More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title Variety
  • Allen Media Group, YouTube TV Renew Carriage Deal The Hollywood Reporter
  • How A.I. Is Transforming China’s Entertainment Industry NY Times
  • Baller League’s creator strategy: reach is not the same as fandom Digiday
  • Amazon’s Prime Video dives into college sports in partnership with Duke men’s basketball AP
More News
Inside the Stream  medium rectangle - 1-28-26

Our Sponsors

  • Inside the Stream

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2026. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions