Sports streaming continues to boom, as Paramount signed UFC to an exclusive 7-year deal worth $7.7 billion that will feature 43 events per year. It was the latest in a string of deals  that have seen enormous increases in fees paid to sports leagues and teams. New to the Paramount-UFC deal is that pay-per-view (a staple of UFC, wrestling and boxing for years) is being phased out in favor of the flat monthly subscription rate. We discuss the implications. 

Meanwhile ESPN and Fox One (both launching on August 21st) are creating a bundle for $40 per month, discounting the combination of their standalone services by $10 per month. Interesting for Colin and me is that the $40 per month price point is approximately the $43 per month that the ill-fated Venu Sports was priced. 

Last we explore the growth of “micro dramas,” short-form, serialized dramas that are proliferating on social media. Do they have staying power, or are they just a “Quibi 2.0,” that will flame out?

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