Posts for 'Pixability'

  • [VIDEO] Understanding Brand Suitability’s Relationship with CTV Advertising

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 16, 2021.

    Understanding Brand Suitability’s Relationship with CTV Advertising
    What exactly is brand suitability and what does it has to do with CTV advertising? Why is it so critical for the CTV ecosystem? Who’s responsible? Why is brand suitability something that  all industry participants need to understand? How is the industry moving beyond conventional notions of brand safety?

    - Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
    - Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    - Dani Wolinsky - Global Head, YouTube Ads Buying Experiences, Google
    - David George - CEO, Pixability (moderator)

    Watch the session video now!

     
  • [VIDEO] The New Rules of Brand Building

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

    The New Rules of Brand Building
    There have never been more opportunities – and challenges - for brand building than currently, in the CTV age. On the one hand, marketers have unprecedented ways to connect directly with target audiences, with highly engaging and specific messages. On the other hand, marketers must navigate their way through a labyrinth of brand suitability, brand safety, DE&I and other considerations. All of this must be done with finite resources and an eye on ROI. Learn from experts about the new rules of brand building.

    - Yale Cohen – EVP, Global Digital Standards, Publicis Media
    - Chelsea Jenkins – Director, Cultural and Inclusive Marketing, Kellogg Company
    - Jackie Swansburg Paulino – Chief Product Officer, Pixability
    - Larry Harris – Founder and CEO, Alpha Precision Media (moderator)

    Watch the session video now!

     
  • New Pixability-GARM Study Provides Insights About YouTube Brand Suitability

    A new study released by Pixability and GARM (the Global Alliance for Responsible Media) has found that although 99% of YouTube campaign impressions are considered “brand safe,” approximately one-third of these impressions can still be unsuitable for particular advertisers. The new Advertising Insights Study, “What Every Agency Should Know About Brand Safety, Brand Suitability & Performance on YouTube” is based on 20,000+ YouTube campaigns that ran on YouTube in the first six months of 2021. DoubleVerify’s brand safety measurement provided further input to the study.

    The study first seeks to distinguish between brand suitability and brand safety, as well their impact on campaign performance. GARM has developed a framework for identifying 11 topics that can be considered objectively harmful. On these dimensions, which align with YouTube’s own monetization policies, GARM reported in April, 2021 that YouTube is 99% safe for advertisers.

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  • More Proof Points of Connected TV Advertising’s Surge

    Last Thursday’s Q4 and 2020 earnings reports from The Trade Desk and Roku provide further evidence of connected TV advertising’s surge and also viewers’ significant adoption of streaming video. Because the two companies are heavily invested in connected TV advertising and provide lots of thoughtful insights on their earnings calls (transcripts here and here), their results and sentiments are valuable in gauging the state of the market. Together they provide a holistic picture of the market since The Trade Desk operates on the demand side and Roku on the supply side (primarily).

    For some time, The Trade Desk has talked about the rising importance of CTV advertising on its overall business, which continued this quarter with the pandemic accelerating key trends. Founder and CEO Jeff Green said that advertisers’ CTV spending on the platform more than doubled in 2020 (total spend, including CTV, was $4.2 billion with Q4 revenue up 48% to $320 million). Green said “more than 1,000 brands spend at least $100,000 on CTV on our platform” and that “those brands spending more than $1 million on our platform in 2020 more than doubled from a year ago.”

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  • Interview with Brian Atwood, CRO, Pixability

    Last week Alphabet reported that YouTube's global ad revenues hit a record $6.9 billion in Q4 '20, up 47% from Q4 '19. For perspective on YouTube's and the market's growth, I interviewed Brian Atwood, who was just appointed Pixability's new Chief Revenue Officer. If you're not familiar with Pixability, it provides software and insights for video ad buyers to target and optimize their campaigns on YouTube, YouTube on connected TVs, Amazon Fire and Roku. It also just had a record year of growth and profitability.

    VideoNuze: Congratulations on joining Pixability. What excited you about the company?

    Brian Atwood: I’ve been working in the YouTube and Connected TV space for over four years now and I have always been impressed with Pixability’s unique targeting solutions, performance optimization and insights. I feel like there is no company better positioned to help brands and agencies navigate the big shifts we’re seeing in the market. More than anything, I’m looking forward to working with the people. They’ve assembled an outstanding team that is incredibly well respected in the industry.

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  • Pixability’s BrandTrack Gives Advertisers Competitive Intelligence to Optimize Their YouTube Presence

    Pixability has announced BrandTrack, a new competitive intelligence tool that helps advertisers optimize their presence on YouTube. BrandTrack provides detailed information on competitors within 25 different industries, showing metrics on channel growth, estimated ad spending, brand sentiment, top/trending videos, best practices at the video-specific level and more. Pixability is pulling the data directly from YouTube’s API and then applying its proprietary technology and UI/visualization to give advertisers easily digestible insights.

    BrandTrack grew out of a professional service Pixability has been offering clients for a while. But, recognizing that advertisers need to be able to flexibly adjust their YouTube content/spending to maintain a competitive edge, the service has been productized into a SaaS offering available standalone ($2K-$10K per month, based on seats) or as part of the PixabilityONE platform.

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  • Video Ad Spending Stays Strong on Social, With CTV Gaining

    Video ad spending remains strong on the biggest social platforms, while connected TVs are gaining, according to a new Pixability survey of ad agency executives. 90% of agencies are running video ad campaigns on Facebook, followed by 88% on YouTube and Instagram. Hulu was fourth with 80%. Roku was at 58%, ahead of Twitter (42%) and Snapchat (36%). Amazon Fire TV lagged at 27%. Linear TV is used by 76% of ad executives surveyed.

    All platforms look poised for continued success with 63% of agency executives saying they’ll increase video ad spending in 2020 by 1-10%, and another 20% saying they'll increase spending by over 10%.

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  • PixabilityONE Unifies Video Ad Buying Across Social and CTV

    Late last week, video adech provider Pixability launched its PixabilityOne platform that unifies video ad buying and campaign management across destinations and social media (e.g. YouTube, Facebook, Instagram) plus Connected TV (e.g. Amazon Fire). The goals of the new platform are to simplify audience targeting and campaign management at a time when video ad buying is more complicated than ever given the proliferation of viewing destinations.

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  • Pixability Launches Self-Service Video Ad Buying Across YouTube, Facebook and Instagram

    Pixability has launched a self-service platform for buying video ads across YouTube, Facebook and Instagram. As Pixability’s CTO Andreas Goeldi and Chief Product Officer Alan Beiagi told me in a briefing, the move means that all of the company’s buying tools which have been available only as a managed service to date, will now be available for self-service.

    Pixability believes this is the first time ad buyers have had self-service access to buying tools across these major social networks. The initiative comes in response to major agencies being under pressure to provide more value for clients and take more control over the video ad buying process. Pixability unifies buying and reporting across social networks that have their own disparate ways of targeting users.

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  • Pixability Launches Brand Safety Solution for YouTube Video Ads

    Video ad tech provider Pixability has announced a new brand safety solution guaranteeing that 100% of an advertiser’s YouTube campaign will be in brand-safe placements. There are two options, DependAbility Premium and DependAbility At Scale, which are both available as part of Pixability’s overall video ad suite. Pixability is providing refunds on any views that happen in non-brand-safe context.

    Brand safety has emerged as a huge industry issue over the past year, with YouTube in particular coming under scrutiny. Advertisers are justifiably focused on making sure their ads don’t show up adjacent to controversial content. But managing this has turned into a major challenge.

    To learn more about Pixability’s new solution, I interviewed Andreas Goeldi, the company’s chief technology officer. A transcript follows.

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  • Pixability Research Highlights YouTube’s Growing Role in Auto Industry

    Online video and YouTube specifically are playing big roles in the auto industry for prospective buyers and enthusiasts, according to new research from video ad tech provider Pixability. The company found that auto-related video views on YouTube increased 42% from 2014 to 2015. There are currently 244K auto-related channels on YouTube with 3.5 million videos that have driven 73 billion views. Searches for “car reviews” specifically on YouTube have outpaced the same searches on Google itself over the past 5 years.

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  • Pixability Enables Unified Video Ad Buying Across YouTube, Facebook, Instagram and Twitter

    Video ad tech provider Pixability has unveiled v4 of its platform, enabling unified video ad buying across YouTube, Facebook, Instagram and Twitter. With v4, agencies and advertisers can plan, execute, measure and optimize video ad campaigns through one dashboard, greatly streamlining the workflow. With v4, Pixability is expanding beyond its traditional focus on YouTube ad buying.

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  • Study: YouTube Beauty Video Views Up 50% In Past 15 Months

    Pixability has released its second annual, deep-dive, "Beauty on YouTube" report, finding, among other things that beauty video views have increased by 50% between January, 2014 and April, 2015. Overall, beauty is one of the most vibrant verticals on YouTube, with 1.8 million videos driving 45.3 billion total views to date, of which 55% are now viewed on mobile devices.

    There are over 123 million subscribers to YouTube beauty channels. Makeup accounts for 51% of beauty videos, far ahead of hair (28%), nails (10%) and skincare (6%). No surprise, 89% of YouTube's beauty audience is female.

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  • YouTube Ad Buying Platform Pixability Raises $18 Million

    Boston-based YouTube ad buying platform Pixability has raised an $18 million Series C round, led by new investors Jump Capital and Edison Partners, with participation from existing investors. The new funds will be used for product development and international expansion. The company has raised $28 million to date.

    Pixability's core capability is enabling brands and agencies to create and manage data-driven video ad campaigns targeting specific audiences within YouTube channels. This is extremely valuable because while YouTube's massive user base is very attractive to brands and agencies, the site's diverse content makes it virtually impossible to understand how to optimize YouTube ad spending.

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  • Roundup of Super Bowl Data: Ad Viewing, Streaming and Social Activity

    Super Bowl XLIX will go into the books as one of the most exciting ever, full of unexpected twists and turns, right up until the last few seconds of the game. Importantly, the Super Bowl experience continues to change, with streaming, extended online ad viewing and social sharing. Below I've rounded up the most relevant data I could find about these trends. If I've missed anything, please let me know.

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  • Pixability Introduces Programmatic Platform to Optimize YouTube Ads

    Advertising on YouTube offers a ton of potential, but remains a complicated endeavor, creating friction for prospective buyers. To simplify things, Pixability is introducing v3 of its platform, which aims to optimize YouTube TrueView ads by enabling programmatic management of AdWords for Video buying. Bettina Hein, Founder and CEO of Pixability and Andreas Goeldi, CTO, demo'd the new features for me, explaining how they create new value for YouTube advertisers.

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  • YouTube: All Grown Up, With Many Places To Go

    It's becoming harder and harder to remember the days when YouTube was principally known for its quirky  user-generated videos featuring cats on skateboards and the like. The evidence of YouTube's transformation into a legitimate video distribution powerhouse seems to pop up on an almost daily basis. Here are a few of the disparate items that have hit my radar:

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  • Report: Major Brands Control Just 3% of YouTube's 14.9 Billion Beauty Videos

    According to a new report from video analytics provider Pixability, beauty brands are dominated on YouTube by independent beauty personalities and video bloggers ("vloggers") in terms of video views and engagement. Pixability found that major brands have just 3% of the 14.9 billion beauty-related video views on YouTube. YouTube vloggers, "haul girls," and other beauty content creators control 97% of conversations around beauty topics and related brands on YouTube.

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  • Study: 99% of Top Global Brands Embrace YouTube Marketing, But With Divergent Results

    Underscoring how important YouTube has become as a marketing channel, a new study (free download here) from Pixability has found that all but one of the Top 100 Global Brands (as identified by Interbrand) now maintain a presence on YouTube. Together these 99 brands have generated 9.5 billion views on YouTube across 2,200+ channels, with over 258K videos posted.

    Beyond the overall volume of activity, the Pixability study discloses a wide variation in the activity level and effectiveness of the brands' channels. Most striking is that less than half the brand videos posted gained 1,000 views or more while just 1,300 videos - a tiny fraction of all the total posted - achieved more than 1 million views. Further, 37% of brand channels haven't been updated with new content in over 120 days and many brands' channels were simply inactive.

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