NBC

The PGA Tour’s New $6.3 Billion, Nine-Year Media Rights Deal is Another Head Spinner Posted on 03-10-2020
Sorry VideoNuze readers, my head is spinning again, and this week it’s not just because of the stock market’s wild swings or the drama around the coronavirus. Rather, it’s...
TV Ad Execs Make Their Case for Relevance and Impact in a Changing World Posted on 01-22-2018
On two separate sessions at AdExchanger’s Industry Preview conference last week, NBCUniversal’s Chairman, Advertising and Client Partnerships, Linda Yaccarino and CBS’s President and Chief Advertising Revenue Officer Jo Ann Ross...
Broadcast TV Poised to Play Bigger Role in Skinny Bundles’ Success Posted on 08-29-2017
The competitive dynamics among skinny bundles are still developing, but one thing is becoming increasingly clear: including a full array of broadcast TV channels in all of the biggest U.S....