NBC

TV Ad Execs Make Their Case for Relevance and Impact in a Changing World Posted on 01-22-2018
On two separate sessions at AdExchanger’s Industry Preview conference last week, NBCUniversal’s Chairman, Advertising and Client Partnerships, Linda Yaccarino and CBS’s President and Chief Advertising Revenue Officer Jo Ann Ross...
Broadcast TV Poised to Play Bigger Role in Skinny Bundles’ Success Posted on 08-29-2017
The competitive dynamics among skinny bundles are still developing, but one thing is becoming increasingly clear: including a full array of broadcast TV channels in all of the biggest U.S....
Broadcast TV’s Role in Skinny Bundles Bolstered by Networks’ Affiliate Deals Posted on 05-10-2017
I’ve been a skeptic of skinny bundles, partially because of the huge holes in their channel lineups (what I’ve dubbed the “Swiss cheese” problem) which I believe narrows their...