The Trade Desk
VideoNuze Analysis (5 items)
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More Proof Points of Connected TV Advertising’s Surge
Posted on 02-22-2021
Last Thursday’s Q4 and 2020 earnings reports from The Trade Desk and Roku provide further evidence of connected TV advertising’s surge and also viewers’ significant adoption of streaming...
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Research Finds Higher Cord-Cutting Expected, Budgets Shifting to CTV Advertising
Posted on 01-12-2021
Data released by ad tech provider The Trade Desk from two separate surveys indicates that cord-cutting could increase dramatically in 2021 and that advertisers are shifting budgets to connected...
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Research: Viewers Manage Spending With Password Sharing and Ad Tolerance
Posted on 01-08-2020
These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly...
News from Around the Web (15 items)
- The Trade Desk's fourth-quarter earnings boosted by political ad spending and shift to CTV AdAge - 02-18-2021
- FuboTV Is The First CTV Platform To Join Unified ID 2.0 AdExchanger - 02-04-2021
- The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter Adweek - 01-15-2021
- Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report AdExchanger - 08-08-2020
- Nearly Two-Thirds of US Households Could Become Cord-Cutters The Hollywood Reporter - 04-21-2020
- FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time Adweek - 04-15-2020
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