The Trade Desk
VideoNuze Analysis (4 items)
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Research Finds Higher Cord-Cutting Expected, Budgets Shifting to CTV Advertising
Posted on 01-12-2021
Data released by ad tech provider The Trade Desk from two separate surveys indicates that cord-cutting could increase dramatically in 2021 and that advertisers are shifting budgets to connected...
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Research: Viewers Manage Spending With Password Sharing and Ad Tolerance
Posted on 01-08-2020
These days there’s no shortage of SVOD services to choose from, with each one seeing to grab a slice of viewers’ monthly spending. And with cord-cutting on the rise, undoubtedly...
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CTV Ad Boom Delivers Big Results for Public Companies Including Telaria, The Trade Desk and Roku
Posted on 02-28-2019
Looking for confirmation of the outsized rewards of being well-positioned in the booming connected-TV (CTV) ad space? Then look no further than the Q4 ’18 and full year 2018 performance...
News from Around the Web (13 items)
- The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter Adweek - 01-15-2021
- Top 3 Takeaways From The Trade Desk’s Second Quarter Earnings Report AdExchanger - 08-08-2020
- Nearly Two-Thirds of US Households Could Become Cord-Cutters The Hollywood Reporter - 04-21-2020
- FreeWheel’s Digital-Like Way of Buying TV Is Ready for Prime Time Adweek - 04-15-2020
- The Trade Desk CEO Jeff Green on Google, Netflix and the death of linear TV AdAge - 03-31-2020
- The Trade Desk slated to run first campaign on CTV during March Madness AdAge - 02-25-2020
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