The Trade Desk

Research: Sports Viewership is Migrating to CTV and Streaming Posted on 06-30-2021
Sports has long been considered the “firewall” for pay-TV subscriptions, with marquee events carried by must-have broadcast and cable TV networks. But new research from The Trade Desk shows...
More Proof Points of Connected TV Advertising’s Surge Posted on 02-22-2021
Last Thursday’s Q4 and 2020 earnings reports from The Trade Desk and Roku provide further evidence of connected TV advertising’s surge and also viewers’ significant adoption of streaming...
Research Finds Higher Cord-Cutting Expected, Budgets Shifting to CTV Advertising Posted on 01-12-2021
Data released by ad tech provider The Trade Desk from two separate surveys indicates that cord-cutting could increase dramatically in 2021 and that advertisers are shifting budgets to connected...