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Analysis for 'VideoNuze 2013 Online Video Advertising Summit'

  • Happy Holidays, See You in 2014

    I'm going to take some time off over the next week to relax and re-charge my batteries, so this will be the last post of 2013, assuming no big story breaks.

    It has been another whirlwind year in online video as all the major trends continued to gain momentum. Nonetheless, there are still plenty of unknowns, as consumer behaviors and key technologies rapidly evolve. At VideoNuze we do our best to understand the fast-moving video landscape and connect the dots for our readers. The goal is to break through the hype help readers really get a better handle on what's going on.

    This is also a key goal of our events, the June Online Video Advertising Summit and the December VideoSchmooze, as well as the weekly VideoNuze/nScreenMedia podcasts. Our recently launched sister site VideoNuze iQ, analyzes and curates industry research/data, to provide additional insights.

    However you access VideoNuze content, I hope it adds value to your understanding of the video industry. I know you have lots of choices for how to stay informed, so I'd like to thank you for spending time with VideoNuze. These are fascinating times we're all living through and I hope VideoNuze is an essential guide.

    I'd also like to say a big thank you to all of VideoNuze's sponsors in 2013. None of this would be possible without their ongoing support, which I very much appreciate.

    I wish you and your families a happy, healthy holiday season and all the best in 2014!

     
  • Digging Into Programmatic Video [AD SUMMIT VIDEO]

    At the recent Online Video Ad Summit, MediaCrossing's CEO and founder Bill Lederer led an in-depth discussion of programmatic video with executives from Yahoo, Horizon Media and Adap.TV. For those not familiar with programmatic, it's essentially the use of technology to automate the buying and selling of media. Programmatic has become a significant factor in the online video advertising space as an augment to content providers' direct sales efforts. If you need a soup-to-nuts understanding of programmatic and its potential, this session is a great primer.

    The video is below and runs 35 minutes, 22 seconds.

    Watch the video

     
  • Debunking the 5 Myths of Connected TVs and Video Advertising [AD SUMMIT VIDEO]

    TVs connected to the Internet - whether through set-top boxes, game consoles, Blu-ray players and/or as Smart TVs - are one of the hottest trends in the video landscape. Connected TVs allow viewers to have all of the traditional lean-back, long-form experiences they're accustomed to, but with online video/over-the-top's benefits of convenience and selection. Connected TVs crack open pay-TV operators' grip on TV delivery and give advertisers new opportunities to engage audiences.

    Nonetheless, it is still early in connected TVs' evolution, and at the recent Video Ad Summit, we dedicated a session to debunking 5 key myths that have grown up around connected TVs and video advertising. Moderator Tom Morgan, CEO and co-founder of Net2TV, led a discussion of these myths with executives from LG, Media Storm and YuMe, which was based on thought-leadership from YuMe (full presentation available here).

    The video is below and runs 30 minutes, 21 seconds.

    Watch the video

     
  • Is the Day-Part Dead In an Always-On World? [AD SUMMIT VIDEO]

    The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a great cross-section of perspectives from panelists including Ken Lagana (SVP, Sales, CBS Interactive), J.R. McCabe (SVP, Video, Time, Inc.), Andrea Palmer (VP, Group Media Director, Digitas) and Chris Smith (VP, Video and Mobile, Collective), with Jonathan Carson (former Global President, Digital, Nielsen) moderating.

    The video is below and runs 43 minutes, 12 seconds.

    Watch the video

     
  • NewFronts, Upfronts and Changing Video Ad Landscape [AD SUMMIT VIDEO]

    One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising landscape, featuring Michael Bologna, Director, Emerging Communications at GroupM and Adam Shlachter, SVP, Media, Digitas, with Jim Nail, Principal Analyst at Forrester Research moderating.

    It was a dynamic, wide-ranging discussion that touched on the following topics: what impact the NewFronts will have, how to de-duplicate audience viewing given the proliferation of screens, why advertisers continue to pay more despite smaller TV audiences, what role new ad creative can play in online, how new targeting techniques play vs. traditional content-as-a-proxy-for-audience mindsets and lots, lots more.

    The video is below and runs 35 minutes, 18 seconds.

    Watch the video

     
  • How Audience Data Drives Video Ad Performance [AD SUMMIT VIDEO]

    At the June 4th Online Video Ad Summit, Nancy Hall, SVP, Eastern Sales for ValueClick Media, shared real-world examples of how using audience targeting data can drive improved video ad campaign results across devices. ValueClick tested 6 different campaigns in different verticals to determine impact on brand lift, purchase intent and sales. Nancy walks through the details of each and shares the results, which show how targeting data helps drive performance.

    The video is below and runs 15 minutes, 46 seconds.

    Watch the video

     
  • The Art and Science of Audience Targeting [AD SUMMIT VIDEO]

    At the June 4th Online Video Ad Summit, audience targeting was a recurring theme. We had a dedicated session on the topic, led by Richard Glosser of Hilltop Digital, with panelists from Altitude Digital, Nielsen, Xaxis and Videology. Topics ranged included the role of Nielsen's Online Campaign Ratings, targeting across platforms, how programmatic fits in, the value of different types of data sets and more. (Duration is 39 minutes.)

    Watch the video

     
  • Follow Today's Online Video Advertising Summit at #VideoAdSummit

    Today is the VideoNuze Online Video Advertising Summit in NYC. We have over 550 industry executives registered for what promises to be an action-packed day of learning and networking. If you're not able to join us, follow all the sessions on Twitter at #VideoAdSummit. We're also video-recording all of the sessions and I'll be posting them in the next couple of weeks.

     
  • Over 450 Executives On Board for Video Ad Summit; LAST CALL for Tickets

    Over 450 industry executives are now registered for Tuesday's VideoNuze 2013 Online Video Advertising Summit in NYC.

    The entire video ecosystem of content providers, advertisers, agencies, technology companies and network operators will be represented at the Video Ad Summit. Executives from companies such as Carat, Conde Nast, Discovery, Google, Hulu, IBM, Mediavest, Merck, News Corp., NHL, Pepsi, PGA Tour, Time Warner Cable, Zenith Media and tons of others will be on hand.

    The program features 45 speakers on over a dozen sessions, spanning the hottest topics in online video advertising today. The 3rd annual Video Ad Summit will be a high impact day of learning and networking for industry executives.

    This is the last call for tickets, which are available for $595. For startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

    Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

    Learn more and register now!

     
  • Tickets for June 4th Video Ad Summit Still Available

    Tickets are still available for the June 4th VideoNuze 2013 Online Video Advertising Summit in NYC. 5-pack and 10-pack group discounts are also available for additional savings. And note that for startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

    We have an awesome program featuring 44 speakers on over a dozen different sessions. We'll be covering the full gamut of hottest topics in online video and advertising such as how to connect with today's always-on audience, the art and science of targeting, the NewFronts and Upfronts, connected TVs, programmatic video ad buying, how to monetize on-demand video, and much more.

    Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

    Don't delay - register now!

     
  • LAST DAY for Early Bird Discount - June 4th Video Ad Summit

    Today is the last day for discounted early bird registration for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC. Sign up now to save on the standard rate. As an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. For startups/students, note there's a special $195 ticket to make the event more affordable. Contact me for the discount code.

    The 3rd annual Video Ad Summit is shaping up as a must-attend event for industry executives. There are over a dozen sessions and over 40 speakers from leading companies such as YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others. If you need up-to-date insights on online video and advertising, the Video Ad Summit will be the place to be on June 4th.

    Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

    Don't delay - save now on early bird registration!

     
  • Early Bird Discount Ends This Friday for June 4th Video Ad Summit in NYC

    Early bird discounted tickets are only available until this Friday for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC. In addition to the early bird, for startups/students, there's a special $195 ticket to make the event more affordable. Contact me for the discount code. Also as an extra bonus to sign up by Friday, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub.

    The 3rd annual Video Ad Summit is a must-attend event for anyone in or around the online video / advertising industries. We have over a dozen sessions with nearly 40 speakers from agencies, publishers and technology providers including YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others who will share insights on all of the key industry topics. As with prior Video Ad Summits you can expect to come away with valuable insights and data, plus lots of new relationships. The past 2 years we've had 300+ attendees.

    Thanks to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to meet them and learn about their products and services.

    Learn more and save on early bird registration!

     
  • Don't Delay - Video Ad Summit Early Bird Discount Expires Soon

    Don't delay - early-bird discounted registration for the VideoNuze 2013 Online Video Advertising Summit on Tues, June 4th in NYC ends in just over a week. Sign up now to save on the standard rate. For startups/students, remember there's a special $195 ticket to make the event more affordable. Contact me for the discount code. As an added incentive, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub.

    For anyone who needs to better understand online video advertising, this 3rd annual Video Ad Summit will be a must-attend event, jam-packed with learning and networking. We currently have over 35 speakers from leading companies such as YouTube, GroupM, CBS Interactive, Nielsen, NBCU, Digitas, Viacom, LG, Scripps, Time, AOL and many others.

    In over a dozen sessions we'll dive deeply into topics such as whether the traditional day-part programming model is dead, the art and science of targeting, the impact of the recent NewFronts, how private video exchanges work, what's ahead for programmatic video ad buying, strategies for monetizing on-demand video, architecting a successful cross-media strategy, plus lots more. I am confident you'll walk away with valuable insights and data.

    I'm extremely grateful to all 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

    Save now on early bird registration!

     
  • NBCU EVP, Strategy and Biz Dev Lori Conkling to Speak at June 4th Video Ad Summit

    I'm pleased to share that Lori Conkling, NBCUniversal's EVP of Strategy and Business Development for Media Innovation and Cross Company Initiatives, will be a featured speaker at the June 4th Online Video Ad Summit in NYC. Lori joined NBCU recently to drive strategy and monetization of the company's cross-platform content. In her role, Lori is also a key executive in advanced advertising, content windowing and mobile. Lori previously ran distribution at A&E Networks; at NBCU she reports into Lauren Zalaznick.

    At the Video Ad Summit, I'll be interviewing Lori about the choices and challenges involved in architecting a successful cross-media strategy. Today, media companies have unprecedented opportunities to engage with their audiences, but determining which ones have the best ROI and should be pursued is harder than ever. In the interview, expect insights about changing consumer behaviors, the shift to on-demand viewing, second-screen apps that work, effective monetization, TV Everywhere, mobile/connected devices and lots more.

    Early bird discounted registration for the Video Ad Summit is available until May 17th. You can save $100 by registering early, and as an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. We'll do the drawing just before lunch. Startups and students are eligible for even deeper discounts, contact me to learn more.

    I look forward to seeing you on June 4th!

     
  • Save $100 by Registering Early for the June 4th Video Ad Summit and Win a Smart TV

    Early bird discounted registration is open for the June 4th VideoNuze Online Video Advertising Summit in NYC. You can save $100 by registering early, and as an added bonus, all early bird registrants will be eligible to win a Samsung 40-inch Smart TV, presented by VideoHub. We'll do the drawing just before lunch.

    At this 3rd VideoNuze Ad Summit, I'm once again expecting a packed house from around the video ecosystem of content providers, agencies, brands and technology companies. As always, the Video Ad Summit will be a high-impact day of learning and networking. Speakers from companies such as Google/YouTube, GroupM, Digitas, MTV Networks, Forrester Research, AOL, CBS, Turner Media and many others will be sharing insights on the rapidly evolving online video advertising landscape.

    I'm extremely grateful to all of the 18 industry-leading companies that are supporting this year's Video Ad Summit: Premier Partners Adap.TV, Adobe, Akamai, TubeMogul, ValueClick and YuMe; Headline Partners Altitude Digital, AOL, BlackArrow, Collective, Innovid, LiveRail, VideoHub and Videology, plus Branding Partners EXPO, Extreme Reach, Mixpo and Real Media. All of them will have representatives at the event and it will be a great opportunity to engage with them.

    I look forward to seeing you on June 4th!

     
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