Two video ad tech providers, Genesis Media and Altitude Digital, announced they have merged in a deal that is rooted in using data to optimize video publishers’ ad inventory....
Mobile video is growing fast, but monetizing it fully is a work in progress. At the recent Video Ad Summit, participants on the “Capitalizing on Mobile as the First...
Over the past 60 days Altitude Digital has added 35 new publishers to its Altitude ARENA programmatic video platform and has integrated 15 new demand-side platforms (DSPs). Altitude...