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  • The Art and Science of Audience Targeting [AD SUMMIT VIDEO]

    Friday, June 14, 2013, 8:27 AM ET
    |
    Posted by Will Richmond

    At the June 4th Online Video Ad Summit, audience targeting was a recurring theme. We had a dedicated session on the topic, led by Richard Glosser of Hilltop Digital, with panelists from Altitude Digital, Nielsen, Xaxis and Videology. Topics ranged included the role of Nielsen's Online Campaign Ratings, targeting across platforms, how programmatic fits in, the value of different types of data sets and more. (Duration is 39 minutes.)

     

     

     

    Categories: Advertising

    Topics: Altitude Digital, Nielsen, Videology, VideoNuze 2013 Online Video Advertising Summit, Xaxis

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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