At our SHIFT // Programmatic Video & TV Ad Summit a couple weeks ago we had two sessions that were connected: one that focused on executing the roadmap for success...
One of the key takeaways so far from this year's NewFronts is that traditional print publishers are doubling down on online video. Last week, four big print publishers - the...
The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a...