At the recent Online Video Ad Summit, MediaCrossing's CEO and founder Bill Lederer led an in-depth discussion of programmatic video with executives from Yahoo, Horizon Media and Adap.TV. For those not familiar with programmatic, it's essentially the use of technology to automate the buying and selling of media. Programmatic has become a significant factor in the online video advertising space as an augment to content providers' direct sales efforts. If you need a soup-to-nuts understanding of programmatic and its potential, this session is a great primer.
The video is below and runs 35 minutes, 22 seconds.