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  • Is the Day-Part Dead In an Always-On World? [AD SUMMIT VIDEO]

    Tuesday, June 25, 2013, 9:22 AM ET
    |
    Posted by Will Richmond

    The leadoff session at the recent Video Ad Summit focused on changing consumer viewing behaviors and how they upend the traditional concept of programming by day-parts. We had a great cross-section of perspectives from panelists including Ken Lagana (SVP, Sales, CBS Interactive), J.R. McCabe (SVP, Video, Time, Inc.), Andrea Palmer (VP, Group Media Director, Digitas) and Chris Smith (VP, Video and Mobile, Collective), with Jonathan Carson (former Global President, Digital, Nielsen) moderating.

    The video is below and runs 43 minutes, 12 seconds.

     

     

     

    Categories: Events

    Topics: CBS, Collective, Digitas, Nielsen, Time, VideoNuze 2013 Online Video Advertising Summit

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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