Programmatic video ad buying - using data and automation - is one of the most critical trends in how video is monetized. But as programmatic video has gained momentum, it...
TV advertising is moving the way of online video advertising - with an emphasis on greater data use and audience-based targeting. That’s the conventional wisdom driving huge investments at TV...
At the recent Online Video Ad Summit, MediaCrossing's CEO and founder Bill Lederer led an in-depth discussion of programmatic video with executives from Yahoo, Horizon Media and Adap.TV. For...