Thursday, June 20, 2013, 8:45 AM ET|Posted by Will Richmond
At the June 4th Online Video Ad Summit, Nancy Hall, SVP, Eastern Sales for ValueClick Media, shared real-world examples of how using audience targeting data can drive improved video ad campaign results across devices. ValueClick tested 6 different campaigns in different verticals to determine impact on brand lift, purchase intent and sales. Nancy walks through the details of each and shares the results, which show how targeting data helps drive performance.
The video is below and runs 15 minutes, 46 seconds.