Forrester Research

Research: Linear TV and Pay-TV Set to Increase Over Next 3 Years Posted on 03-03-2016
Here’s a surprise: a survey of over 100 agencies, advertisers and publishers, conducted by Forrester Research and commissioned by Videology, found that respondents believe time spent with both linear TV...
Survey: 70% of Industry Execs See Video Ad Planning Unified Across Online and TV Within 3 Years Posted on 01-16-2014
Videology released the findings of a Forrester Consulting survey yesterday, which studied attitudes toward video advertising among 150 executives at brands, agencies and media companies. There are many interesting...
NewFronts, Upfronts and Changing Video Ad Landscape [AD SUMMIT VIDEO] Posted on 06-20-2013
One of the highlights of the June 4th Online Video Ad Summit was an in-depth session on the recent NewFronts, Upfronts and the larger changes in the video advertising...