Viewers are watching TV on more devices than ever. While this makes viewers’ lives more convenient and enjoyable, for advertisers, it has created massive new challenges to keep up. The...
Below are the final two session videos from our recent SHIFT // Programmatic Video & TV Ad Summit. First up is “Bringing the Precision of the Digital Age to...
Late last week Videology announced DETVgo, a free product that allows ad buyers to begin using data-enabled TV advertising to target specific audiences and then build and optimize...