CTV Ad Summit - leaderboard - 4-27-20

Analysis for 'Vevo'

  • Data is the Rocket Fuel for an Audience-Based Buying Future [VIDEO]

    Data has become the rocket fuel behind video advertising and an audience-based buying future – helping advertisers boost targeting for higher ROIs, while allowing content providers to propel the value of their inventory and transact more fluidly.

    At our recent 9th annual Video Ad Summit, a panel including Natalie Gabathuler-Scully (SVP, Revenue Operations, Vevo), Ben Maughan (VP, Business Development, Product, and Client Services, Advanced Media and Advertising, TiVo), George Musi (EVP of Marketing Sciences, Citi, Publicis OneTeam) and Dan Punt (Senior Managing Director, FTI Consulting) as moderator, dug into the above topics and much more.

    In particular, the panelists explored what’s involved in investing in a data strategy, the complexity of audience targeting models (and who does this modeling work), the incremental value of data when used appropriately and key challenges including many proprietary anonymous ID spaces that aren’t interoperable.

    Data tends to be an overused word in the video ad business, but the panel demystified where data’s value really lies.

    Watch the video now!

     
  • CTV Ad Summit - full banner - 4-27-20
  • Harnessing Video’s Infinite Innovation [VIDEO]

    There’s a ton of innovation driving the video industry and video advertising forward. At our recent VideoNuze Online Video Ad Summit, our innovation session focused on areas like voice-activated video search and monetization, mobile/vertical video, optimizing the ad experience, how organizations can build innovative video cultures and much more.

    Participating on the session were Corbin de Rubertis (VP of Innovation, Meredith Digital), Henry Embleton (Head of Ad Products and Revenue, Ellation), Kevin McGurn (Chief Sales Officer, Vevo) with Eric John (Deputy Director, Video, IAB) moderating.

    Watch the session video now!

     
  • Beachfront - full banner - 7-1-18
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