iSpot.tv
VideoNuze Analysis (6 items)
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Vevo Enlists iSpot for CTV Measurement
Posted on 03-02-2021
Music video network Vevo has chosen ad measurement provider iSpot to quantify connected TV audiences and authenticate the incremental reach of advertisers’ campaigns running on Vevo. CTV has been...
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iSpot Enhances Unified Ad Management With Person-Level Data
Posted on 12-09-2020
TV ad measurement provider iSpot has enhanced its unified ad measurement capability allowing brands to more accurately gauge incremental reach and effectiveness of cross-screen campaigns. iSpot has integrated demographic...
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VideoNuze Podcast #367: Netflix Falls Short in Q1; Data Comes to TV Ads
Posted on 04-21-2017
I’m pleased to present the 367th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Once again, we’d like to thank our podcast sponsor Akamai...
News from Around the Web (11 items)
- Amazon Fire TV Spends Big In National TV, Roku Less So Mediapost - 05-28-2021
- For Premium Streamers, Linear TV Offers More Promo Marketing Value Than Paid TV Ads Mediapost - 03-29-2021
- Video Streamers Record 47% Higher Paid Ads In Last 3 Months Mediapost - 03-01-2021
- iSpot.tv Buys Ad Scoring Firm Ace Metrix To Measure Brand Impact AdExchanger - 01-14-2021
- U.S. TV Ad Spend Down 9% in 2020 Due to COVID Variety - 08-24-2020
- Neustar and iSpot.tv Partner to Connect Digital and Television Attribution Adweek - 04-08-2020
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