Posts for 'Connected TV Advertising Brand Suitability Summit 2021'

  • Announcing the First 15 Speakers for the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th

    I’m really excited to announce the first 15 speakers for the Connected TV Advertising Brand Suitability Summit (virtual) on Nov. 16th and 17th. The speakers include:

    • Yale Cohen - EVP, Global Digital Standards, Publicis Media
    • Danielle DeLauro - Executive Vice President, VAB
    • Karina Dobarro - EVP, Managing Partner, Horizon Media
    • Rayna Elliott - SVP, Digital Strategy and Innovation, Horizon Media
    • David George - CEO, Pixability
    • Asaf Greiner - GM, Verification, Mediaocean
    • Larry Harris - Founder and CEO, Alpha Precision Media
    • Eric John - VP, Media Center, IAB
    • Joshua Lowcock - U.S. Chief Digital & Global Brand Safety Officer, UM
    • Pooja Midha - Chief Growth Officer, Comcast Advertising
    • Jackie Swansburg Paulino – Chief Product Officer, Pixability
    • Will Richmond - Editor and Publisher, VideoNuze
    • Mike Richter - VP, Global CTV Revenue Operations, Trusted Media Brands
    • Susan Schiekofer - Chief Digital Investment Officer, GroupM North America
    • Karen Schuchardt - SVP, Digital Sales & Partnerships, NBCUniversal
    • Plus many others to come

     

    I’m honored that these executives are allocating time from their busy schedules to participate in the Summit. I anticipate adding more executives to the program in the coming weeks. The sessions are coming together nicely and I’ll be able to announce them shortly as well.

    REGISTER NOW!

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Win a 50-Inch Roku TV and Smart Soundbar at the CTV Advertising Brand Suitability Summit (virtual) on Nov. 16 and 17

    I’m really pleased to announce that all paid attendees of VideoNuze’s Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th will be entered to win a 50-inch Roku TV and Smart Soundbar, both generously provided by Roku. The drawing is always a fun part of VideoNuze’s events and with the holiday season fast approaching, a couple of attendees will get a jump start on their shopping lists. Thanks to Roku for their longstanding support of VideoNuze events.

    A reminder, the CTV Brand Suitability Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit

    I’m thrilled to share the first group of sponsors for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. Each of these companies is a leader in their particular field within the industry, and each will have an executive speaking at the Summit. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.

    The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I).  According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability Summit

    I’m really excited to share that GroupM, Horizon Media and UM are the first Agency Partners of VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.

    GroupM is the largest media investment firm in the world, responsible for more than $50 billion in annual client spending; Horizon Media is the largest independent media agency in the world; and UM is the strategic media planning and buying agency arm of the IPG Mediabrands family of agencies. I deeply appreciate their support of this highly relevant first-time industry event.

    Agency Partners will have their executives speaking at the Summit, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives.

    More Agency Partners will be announced soon.

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  • CTV Ads Brand Suitability - full banner - 10-5-21
  • Save the Dates for the Connected TV Advertising Brand Suitability Summit (Virtual) on November 16th and 17th

    Please save the dates for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.

    As we all know, connected TV advertising is exploding. eMarketer estimates that in 2021, in the U.S. alone, CTV advertising will exceed $13 billion, and will more than double, to over $27 billion in 2025. Other analysts are forecasting even faster growth.

    But there are still many challenges for CTV advertising to achieve its full potential. One of the most significant challenges over the past several years has been “brand safety” - advertisers’ discomfort with having their brands associated with anything but premium, “brand-safe” content. This is a topic we’ve explored deeply at prior VideoNuze CTV Ad Summits.

    Beyond the traditional conversations about and solutions to brand safety, there is a more recent focus on “brand suitability” in CTV advertising - how advertisers can optimize their adjacency to particular premium video content, according to specific performance metrics. “Suitability” is a critical evolution in industry vocabulary because it moves the conversation from negative associations of “safety,” to instead focus on the positive nature of appropriate advertising.

    Integral to the topic of brand suitability is Diversity, Equity and Inclusion (DE&I). Increasingly, advertisers and agencies recognize that advertising campaigns and the professionals who create and execute them must reflect society’s diversity and its evolving values. Brand building is becoming more purposeful around advancing equity, inclusion and representation. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.

    For all of these reasons, the time is now right for a first of its kind industry event that is 100% focused on brand suitability and safety in CTV advertising along with the integral role of DE&I. This is VideoNuze’s Connected TV Advertising Brand Suitability Summit’s mission. An opportunity for the industry’s top thought-leaders to convene and dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.

    I’m planning for the CTV Advertising Brand Suitability Summit to feature significant involvement from large ad agencies and advertisers who are leading in both CTV advertising and DE&I. I’m really proud to share that I will be directing 10% of all paid sponsorship revenue to agency partners, or their designated affiliates, to advance their DE&I initiatives. I’m also really excited that a number of the industry’s leading companies have already committed to be sponsors of the CTV Advertising Brand Suitability Summit. Based on my initial outreach, I’m anticipating this event will be very well-received across the industry. If you would like to learn more about sponsorship opportunities, please contact me.

    Please visit the CTV Advertising Brand Suitability Summit’s website for more information and registration. I'll have a lot more information to share in the coming weeks. I’ll also be sharing VideoNuze’s full 2022 event plan, which will build on 15 years of successful online video and CTV events that have been attended by thousands of industry professionals. Next year will feature at least three compelling CTV advertising events, including one in the first quarter.

    For now, please save November 16th and 17th for what I hope will be two high-impact afternoons of learning and networking.

     
  • CTV Ads Brand Suitability - full banner - 10-5-21
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