• [VIDEO] CTV Advertising: Evolving to the Full Funnel

    The following video was recorded at VideoNuze's Connected TV Advertising Brand Suitability Summit virtual on November 17, 2021.

    CTV Advertising: Evolving to the Full Funnel
    CTV ad spending is exploding as advertisers follow viewers’ behavioral shifts in order to achieve their reach and frequency objectives. This “follow the eyeballs” strategy means there are years of strong growth ahead. But another important driver of CTV ad spending will be achieving “lower funnel” capabilities, driving advertisers’ specific KPIs. Learn how and when CTV will evolve into full funnel and what this means for the TV advertising industry.

    - Jessica Masters – Director, East Coast Sales, Roku
    - Mike Richter – VP, Global CTV Revenue Operations, Trusted Media Brands
    - Josh Sharma – VP, Advertising Partnerships, Entertainment Studios
    - Will Richmond – Editor and Publisher, VideoNuze (moderator)