Friday, November 19, 2021, 12:42 PM ET|Posted by Will Richmond
Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’s Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.
Earlier this week was VideoNuze’s Connected TV Ad Brand Suitability Summit virtual, which featured 32 senior executives speaking on 10 sessions across 2 afternoons (all session videos will be available on VideoNuze starting on Monday).
Some of the sessions focused more generally on the massive shift to CTV advertising, and what’s ahead, while others focused more specifically on brand suitability/safety, DE&I, measurement, identity management, brand building and multi-platform.
On today’s podcast, Colin and I discuss key takeaways from the conference - both the main opportunities being created by CTV advertising and also the important challenges that still must be addressed for it to reach its full potential.
One important conclusion that we agree on is that CTV’s ability to enable advertisers to target specific audience segments helps drive more diversity in content creation, which in turns helps foster more inclusivity and multiculturalism. All of this supports society’s evolution to great acceptance and tolerance, which should be critical goals for all.
CTV advertising’s opportunity is only going to grow in the new year, and there will be ongoing work to solve its challenges. To help better understand all of this, keep an eye for a save the date email from VideoNuze coming soon, announcing the January dates for our inaugural CTV Advertising: Preview 2022 virtual event!
Listen to the podcast (32 minutes, 54 seconds)