GroupM, Horizon Media and UM are First Agency Partners of the CTV Advertising Brand Suitability SummitWednesday, October 6, 2021, 10:55 AM ET|Posted by Will Richmond
I’m really excited to share that GroupM, Horizon Media and UM are the first Agency Partners of VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th.
GroupM is the largest media investment firm in the world, responsible for more than $50 billion in annual client spending; Horizon Media is the largest independent media agency in the world; and UM is the strategic media planning and buying agency arm of the IPG Mediabrands family of agencies. I deeply appreciate their support of this highly relevant first-time industry event.
Agency Partners will have their executives speaking at the Summit, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives.
More Agency Partners will be announced soon.
The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I). According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.
The Summit will convene the industry’s top thought-leaders to dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.
Related, I’m also thrilled to announce the first group of sponsors for the Connected TV Advertising Brand Suitability Summit (virtual). Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.
Please visit the event web site to learn more and to register. I’ll have many more updates in the coming days and weeks. If you would like to learn more about sponsorship opportunities, please contact me.