• Pixability, FreeWheel, Mediaocean and Roku are First Sponsors of the CTV Advertising Brand Suitability Summit

    I’m thrilled to share the first group of sponsors for VideoNuze’s inaugural Connected TV Advertising Brand Suitability Summit (virtual) on the afternoons of November 16th and 17th. Pixability is the Presenting Partner; Mediaocean is a Gold Partner and FreeWheel and Roku are Silver Partners. Each of these companies is a leader in their particular field within the industry, and each will have an executive speaking at the Summit. I am extremely grateful for their early commitment to the event. All are past partners in VideoNuze events and many of their executives are trusted colleagues and longstanding friends.

    The Summit is the first and only connected TV advertising industry event that is 100% focused on all aspects of brand suitability and safety, including the integral role of Diversity, Equity and Inclusion (DE&I).  According to eMarketer, CTV advertising will exceed $13 billion in 2021, and will more than double, to over $27 billion in 2025. As CTV advertising gains a larger share of both linear TV and digital ad spending, it is poised to play a more important role in brand suitability and DE&I.

    The Summit will convene the industry’s top thought-leaders to dig into all aspects of this complex, vital topic. Through a highly curated program of keynotes, research presentations, interviews and panel discussions, attendees will immerse themselves in all the key issues and how they’re being addressed through modern approaches and solutions.

    Related, I’m really happy to announce that GroupM (the largest media investment firm in the world, responsible for more than $50 billion in annual client spending), Horizon Media (the largest independent media agency in the world and UM (the global strategic media planning and buying agency that is part of the IPG Mediabrands family of agencies) are all on board as Agency Partners, which means their executives will be participating, and they will use their best efforts to have colleagues/clients/partners register and attend as complimentary guests. Agency partners will also co-promote the Summit. I have committed to redirecting 10% of sponsorship revenue to Agency Partners to support their DE&I initiatives. More Agency Partners will be announced soon.

    Please visit the event web site to learn more and to register. I’ll have many more updates in the coming days and weeks. If you would like to learn more about sponsorship opportunities, please contact me.

     
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