LTN - Leaderboard - 5-10-21

VideoNuze Analysis

  • Complimentary Registration for Connected TV Advertising Summit (virtual) on June 9th and 10th

    Registration is complimentary for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 9th and 10th. In addition, all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    CTV and streaming have moved to center stage for all buyers and sellers of premium video advertising. Next week’s NewFronts presentations will highlight how viewer behavior is shifting from linear TV consumption via traditional pay-TV to streaming via connected TVs. The consequence is that advertisers need to shift a portion of their spending to reach audiences (especially younger viewers) who can’t be accessed via linear TV any longer.

    While the access rationale is compelling, the other piece of the equation is that CTV/streaming give advertisers targeting, measurement and attribution capabilities traditionally associated with digital. This means that CTV/streaming can be used for both branding and performance-oriented campaigns. As advertisers seek better return on ad spend, CTV/streaming’s ability to meet performance KPIs is highly appealing.

    We’ll be digging deep into these main themes and related topics at the CTV Ad Summit (program coming soon). You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
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  • Inside the Stream Podcast: Vevo’s Andrea Zapata Explains 10x Jump in CTV Ad Revenue Share in Past Year

    Welcome to Inside the Stream, our weekly podcast with Colin Dixon of nScreenMedia where we take listeners inside the world of streaming video.

    Music video provider Vevo has seen connected TV ad revenue jump from 4% of total revenue in Q1 ’20 to 40% of total revenue in Q1 ’21, a 10x increase in just a year. Vevo’s VP of West Coast Sales Andrea Zapata joins us this week to discuss the strategic moves Vevo made to increase its distribution and reposition itself to ad buyers as a music television network in the living room, rather than being mobile-first.

    Andrea also dives into how Vevo is curating its programming and analyzing viewers’ behaviors to create moods which advertisers can then use for contextual targeting.

    Vevo will be participating in our next Connected TV Advertising Summit (virtual) on June 9th and 10th. Registration is free and you can win a Roku TV and smart soundbar.

    Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.

    Listen to Inside the Stream (28 minutes, 22 seconds)


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    Note I’ll continue to publish Inside the Stream in the prior feed

     
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  • Nielsen Launches Streaming Video Ratings Service

    Nielsen has launched Nielsen Streaming Video Ratings to provide total viewership and audience demographic insights such as race/ethnicity, household income, device types inside the home and location. The data will be reported from Nielsen’s NPOWER audience insights in conjunction with linear TV ratings with a goal of giving buyers and sellers a holistic picture of viewers’ total TV viewing time and which types of viewers are engaging with certain services and content.

    At launch Streaming Video Ratings will include coverage of 10 top streaming services plus seven types of apps including subscription-based, ad-supported, network, social, gaming and pay-TV operator and virtual pay-TV operator apps.

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  • Extreme Reach Acquires Adstream to Streamline Marketing Workflows

    Extreme Reach is acquiring Australia-based Adstream to create a comprehensive platform that will streamline workflows for global brands activating video campaigns across devices and services. The combined company is addressing pain points for brands that have arisen from the fragmentation of video consumption. There is a lot more complexity because every ad that is served must be properly formatted to deliver an appropriate user experience and tracked so that talent is accurately compensated.

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  • Evergent Unveils Updated Platform for Agile Video Monetization

    Evergent has unveiled its Customer Care and Billing (CCB) 3.0 platform, to help content and service providers gain more agility in their video monetization. Evergent was founded in 2007 but has largely flown below the radar. It now serves over 700 million accounts in 175 countries across a customer base including AT&T, FOX, Sony Entertainment Television and Etisalat. CCB 3.0 allows customers to more easily create and manage product configurations, promotions and packaging in order to drive new revenue.

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  • Inside the Stream Podcast: Smart TVs’ Longer Lifespans; Buyers Switch to CTV Ads

    Welcome to the second edition of the Inside the Stream podcast with Colin Dixon of nScreenMedia.

    First up we highlight three stories that hit our radar this week: an upgraded Apple TV device possibly in the works, research on growing SVOD subscriptions in the U.S. and TikTok’s new e-commerce ad formats.

    Then we dig into our two main topics this week. Colin explains why smart TV manufacturers have strong incentives to support older units given the promise of high-margin ad revenue. I share details of new research showing advertisers and agencies overwhelmingly plan to move spending into connected TV.

    Many thanks to our inaugural Inside the Stream sponsor Verizon Media. When you have quality connections at scale, you’re truly connected.

    Listen to Inside the Stream (24 minutes, 46 seconds)


    Browse all previous podcasts

    A reminder to listeners you'll need to subscribe to Inside the Stream in your podcast manager. You can subscribe here currently, with more to come:
    Apple Podcasts  Google Podcasts  Spotify  Amazon Music  RSS

    (Note I’ll continue to publish Inside the Stream in the prior feed)

     
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  • Survey: 90% of Advertisers and Agencies Plan to Increase CTV Ad Budgets

    A new survey of advertisers and agencies has found strong interest in connected TV advertising and intention to increase spending in 2021. The survey, conducted by Tremor Video, Unruly and MTM Global found that 90% of respondents intend to increase their CTV advertising budgets in 2021, with an average increase of 53%. Digging deeper, 11% of advertisers and 17% of agencies said they plan to increase CTV budgets by more than 100%. Another 25% of advertisers and 23% of agencies plan to increase CTV budgets by up to 100%.

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  • Streaming Watch Parties Attract 25 Million U.S. Adults During Pandemic

    Twenty five million U.S. adults participated in streaming watch parties in the past year, according to new research from The Diffusion Group. A watch party is when two or more viewers co-watch synched, on demand video with others outside their homes using any screen connected to the Internet and use social features while watching. TDG surveyed 2,000 U.S. adults over age 18 who use an SVOD service. If under 18 year-olds were surveyed as well the total number of watch party users would no doubt further increase.

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