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VideoNuze Podcast #168 - Akamai's New Cloud-Based Ad Insertion; Video Guides Improve With Dijit and Fanhattan
I'm pleased to present the 168th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Today we start by discussing Akamai's new Ad Integration Services, which enables cloud-based video ad insertion, in partnership with mDialog.
This approach has multiple benefits including improving the user experience which extends view times. Colin notes that recent data from Conviva, for example, shows that a 1% increase in buffering results in 8 minutes of lost viewing time, which in turn means a loss of 2 ad breaks. Conviva estimates in 2012 this adds up to $2.2 billion in lost ad revenue globally, and by 2017, it could be $20 billion. Clearly improving the viewer experience has a significant payoff.
We then transition to talking about improvements in video discovery. Colin shares takeaways from his interview this week with Jeremy Toeman, CEO of Dijit (Next Guide), which recently acquired Miso. And I share observations on the new web version of Fanhattan, which launched in beta yesterday.
Listen in to learn more!
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Advertising, Podcasts, Video Search
Topics: Akamai, Dijit, Fanhattan, mDialog, Podcast
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VideoNuze Podcast #167 - Assessing Intel Media's Pay-TV Aspirations
I'm pleased to present the 167th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Today Colin and I assess the prospects for Intel Media's forthcoming over-the-top / pay-TV alternative service, which Erik Huggers described at this week's D: Dive Into Media conference.
Colin and I have very different perspectives on this. I believe that the ground rules of how major TV programmers negotiate their distribution deals (i.e. bundling disparate channels together) essentially eliminates the opportunity for pay-TV operators (or aspiring operators like Intel) to actually innovate with subscription packages. Further, by not addressing consumers' main problem with pay-TV, which is its high cost, Intel is going to have a hard time even getting 98% of consumers' attention in the first place.
Conversely, Colin believes that Erik wouldn't have been on stage at D unless he already had confidence he could get the kind of programming flexibility required to deliver on what he described. With that flexibility, Colin has faith that Intel can offer finer-grained packages, in turn delivering higher value to prospective consumers. However, absent more details, he's reluctant to be too optimistic.
Listen in to learn more!
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Cable Networks, Podcasts, Startups
Topics: Intel Media, Podcast
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VideoNuze Podcast #166 - Mobile Video in the Spotlight
I'm pleased to present the 166th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Cisco released its VNI Mobile Data Forecast, which Colin and I both wrote about (here and here). Each of us was particularly focused on the role of mobile video, which Cisco forecasts will account for 66% of all mobile data by '17.
Colin and I discuss the critical role of wireless carriers' tiered data plans as the big driver of what happens with mobile video adoption. To the extent that caps remain relatively low and plans quite expensive, video usage on carrier networks will be suppressed. However, users are already savvy about moving video usage to WiFi networks, typically within the home. As a result, "portable" video (as we think of it) - is soaring.
Both of us share a number of specific data points we're seeing and hearing about which support the shift to video viewing on smartphones and tablets. Although we agree it's still a bit of a murky picture, we both believe strongly that consumer behavior is clearly shifting to watching video on smartphones and tablets. Over which types of networks they will do so going forward is an issue to be tracked closely.
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Mobile Video, Podcasts
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VideoNuze Podcast #165 - Binge-Viewing Takes Center Stage; eyeIO's THX Certification
I'm pleased to present the 165th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week I first share some reflections from spending 2 days at the NATPE conference earlier this week, focusing on content creators' attitudes toward online video.
That's a segue into discussing "binge-viewing," which will get a lot more visibility starting today, as Netflix releases all 13 episodes of its high-profile original series "House of Cards" (I watched the first 5 minutes of Chapter 1 this morning, and I'm hooked already). We discuss how binge-viewing is changing viewers' expectations and influencing content creators. For more about the pros and cons of Netflix's binge-viewing strategy, see my prior analysis here.
Next we talk about eyeIO, and its THX certification announced yesterday. Colin provides a layman's explanation, that augments his post yesterday, of why this is so important along with the context of H.264 and the new H.265 standard just approved by the ITU. We also review the benefits to content providers and viewers.
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Aggregators, Indie Video, Podcasts, Technology
Topics: eyeIO, NATPE, Netflix, THX
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VideoNuze Podcast #164 - Digging Into Netflix's Q4 Results and the Road Ahead
I'm pleased to present the 164th edition of the VideoNuze podcast with my weekly partner Colin Dixon, now heading his own firm nScreenMedia. This week we dig into Netflix's Q4 results, which were reported this week. As I wrote yesterday, Q4 was certainly the best quarter Netflix has had in a couple of years, and it's encouraging to see the company getting back on track. It is still quite early in understanding how the overall streaming market will shape up and what Netflix's adoption will be.
In the discussion, we explore key questions around the company's growth prospects, competitive landscape and international expansion. On the last topic in particular, Colin adds his observations of how Netflix is doing in certain international markets where he been doing research and traveling.
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Aggregators, Podcasts
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VideoNuze Podcast #163 - Why Smart TVs are Broken and Apple TV's Opportunity
I'm pleased to present the 163rd edition of the VideoNuze podcast with my weekly partner Colin Dixon. Before getting into today's topic, Colin shares exciting news that he has set up a new firm, nScreenMedia. Congrats to Colin!
This week we dive deeper into Smart TVs, focusing on the challenges they face, and what incremental improvements came out of CES (which Colin also wrote about earlier this week).
While we both agree that fragmentation and relatively low volumes are holding back app development, Colin sees the solution as a unified "app framework," while I believe what's really required is the equivalent of an underlying common operating system for Smart TVs. This OS would not only create baseline consistency among them, but would also be interoperable with other devices like smartphones and tablets. This is crucial for viewers to seamlessly move back and forth between all their devices.
Since I think the likelihood of something like this emerging any time soon is relatively low, I believe that the circumstances are ripe for Apple to extend its iOS to the living room by launching a full scale television (and an upgraded appliance as well). I wrote about this in detail earlier this week in "Post-CES, the Stage is Now Set for an Apple Television."
Click here to listen to the podcast (19 minutes, 30 seconds)
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VideoNuze Podcast #162 - CES Reactions; Aereo's Disruptive Threat
I'm pleased to present the 162nd edition of the VideoNuze podcast with my weekly partner Colin Dixon, who is back from spending several days at CES. Though Colin concedes he didn't see anything that really "blew his socks off," he does share specific reactions to what he saw in second screen apps, UltraViolet, home gateways, Ultra High-Definition TVs, Google TV and incremental improvements in Smart TVs.
One thing that did get Colin jazzed was Near Field Communications (NFC), which allows devices to talk to each other, simply by touching. Colin describes it as "magic" and was quite impressed.
We then shift topics to discuss Aereo, which earlier this week announced a new $38 million financing and plans to expand to 22 metro areas in 2013. As I wrote, I think that as Aereo's awareness increases this year, it's going to challenge pay-TV because it effectively eliminates the broadcast TV reception element of pay-TV's value proposition. By "hollowing-out" this important feature, Aereo will cause many pay-TV subscribers to question whether they really need/value the myriad cable networks they don't really watch. Given pay-TV's escalating cost and Aereo as an alternative, many people could begin to scale back.
Click here to listen to the podcast (22 minutes, 31 seconds)
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The VideoNuze podcast is available in iTunes...subscribe today!Categories: Broadcasters, Devices, Podcasts
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VideoNuze Podcast #161 - More on Why TV's User Experiences Matter Most
I'm pleased to present the 161st edition of the weekly VideoNuze podcast, and first of 2013, with my partner Colin Dixon. Today we pick up on my post from yesterday, "For Tomorrow's TVs, User Experience is More Important Than Screen Size and Resolution," in which I asserted that despite TV manufacturers' new push toward "Ultra High-Definition," what consumers really seek are Smart TVs with user experiences that seamlessly integrate with their other devices and video services.
Colin, who will be attending CES, shares more details on what he's hearing Samsung, LG and Sony will be introducing at the show. In general, we agree that as yet, nothing seems particularly ground-breaking or compelling, but we'll see if we're surprised.
In fact, the sub-optimal user experiences of today's Smart TVs - plus other factors - leads me to believe there's a big opportunity for Apple, which we explore as well. At the risk of contributing to the hype around Apple launching a TV, I'm convinced they'll enter this market in a big way.
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VideoNuze-TDG Podcast #160 - Top Online Video Trends for 2013
I'm pleased to present the 160th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This will be our 45th podcast of 2012, and last one for the year.
Following on last week's podcast in which we counted down the top 10 online video stories of 2012, this week we look ahead to the top 4 trends we expect in 2013. We also do a quick "around the horn" on 7 topics that are also of interest.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Cable TV Operators, Devices, Podcasts
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VideoNuze-TDG Podcast #159 - The Top 10 Online Video Stories of 2012
I'm pleased to present the 159th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Today we count down and explain our picks for the top 10 online video stories of 2012, with a bonus of naming our top "non-story" of the year.
2012 was an incredibly busy year in online video, so choosing the top 10 wasn't easy. No doubt you'll have your own selections, and we welcome your ideas in the comments section. Next week we'll do our last podcast of the year, in which we'll look ahead to 2013 and make a few predictions about what to expect.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Podcasts
Topics: Podcast
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VideoNuze-TDG Podcast #158 - Implications of Broadband Data Caps
I'm pleased to present the 158th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Colin and I each back in the office, after being together at VideoSchmooze in NYC.
(Apologies in advance, the audio quality this week is diminished because we couldn't get Skype working on both ends, so I had to use a cell phone connection.)
On the opening session at VideoSchmooze with the 3 Wall Street analysts, Laura Martin, Craig Moffett and Michael Nathanson, Craig made a point that cable operators are, in his opinion, "infrastructure providers," not video providers. He means that because they now supply both video, broadband and other services over the same networks, their real business is maximizing the ROI derived from subscribers' total payments for all services delivered.
To the extent that large numbers of video subscribers may cut the cord at some point down the road to use OTT services instead, cable operators would respond by trying to recapture lost revenue and margin via increased, "usage-based" pricing on broadband for heavier OTT users. Craig believes there's approximately $50/month/video subscriber of video profit margin that would need to be recouped.
In our discussion, Colin and I discuss the concept generally, and in particular whether this type of revenue shifting is feasible. Colin is skeptical whether this can happen, pointing to competitive, regulatory and consumer demand obstacles. I'm more in Craig's camp, and believe that operators would certainly try their best to accomplish this, as it's a natural thing any business would try to do.
Putting all of this into context however, it's still a largely hypothetical discussion. There isn't yet cord-cutting to an extent that operators feel the need to recoup profits through broadband. And where data caps exist they're still high enough that few subscribers need to buy more bandwidth to accommodate their OTT viewing.
Still, it's interesting to speculate on the topic, as higher broadband pricing would make OTT services like Netflix, Hulu and others relatively more expensive, therefore making them less attractive relative to pay-TV video services.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Broadband ISPs, Cable TV Operators, Podcasts
Topics: VideoSchmooze
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VideoNuze-TDG Podcast #157 - More Thoughts on Cord-Cutters and Cord-Nevers
I'm pleased to present the 157th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This week we devote the full podcast to discussing TDG's new report, "Pay-TV Refugees - A Primary Research Profile of Cord-Cutters and Cord-Nevers."
Colin notes that U.S. households with broadband service that don't subscribe to pay-TV have grown steadily in the last 3 years, and are forecast to continue doing so over the next 5 years. We dig into the main reasons behind this - affordability and relevance, particularly for younger consumers.
As I wrote earlier this week, the fundamental question here is what broadband users - presented with a huge new diversity of online video choices, the rising cost of pay-TV and a proliferation of new viewing devices - will do? Admittedly it's still very early in the game and hard to predict what's ahead. But it does seem inevitable, given human behavior, that some percentage will peel off, either dropping pay-TV or not subscribing in the first place.All of this - and more - is on the table for discussion at next Wednesday morning's VideoSchmooze in NYC. More info here.
Click here to listen to the podcast (19 minutes, 12 seconds)
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Cable TV Operators, Podcasts
Topics: The Diffusion Group, VideoSchmooze
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VideoNuze-TDG Podcast #156 - Google Fiber, Google TV, YouTube
I'm pleased to present the 156th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Google is all over the online video industry and today is an "all Google" podcast, as we focus on updates related to Google TV, Google Fiber and YouTube.
First up is Google TV, and Colin discusses new features including voice-based search, the PrimeTime TV/movies app and updated YouTube app, as well as a new AirPlay-like app that allows users to watch video through their Google TV that was discovered on their Android devices. Colin views all of these as the continued evolution of Google TV, which long-term he believes will become an interesting device.
Next up, the first installations of Google Fiber occurred this week in Kansas City. The much-hyped project promises to deliver 1 gig speeds for $70/month, though a profile of an early customer indicated actual speeds around 600-700 mbps. Still, that's a huge jump from typical broadband ISP service and Colin shares scenarios of what may happen when speeds and bandwidth caps are no longer constraints.
We finish up with YouTube, which this week revealed that it will re-invest in 30-40% of the original channels it helped launch, meaning 60-70% won't get additional funds. Like TV networks, YouTube is learning what works and what doesn't, and re-upping accordingly. It's also worth noting that the YouTube app launched on Nintendo Wii this week, further spreading YouTube's reach into the living room.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Aggregators, Broadband ISPs, Devices, Podcasts
Topics: Google Fiber, Google TV, Podcast, YouTube
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VideoNuze-TDG Podcast #155 - More on AOL's Video Syndication Success; Data from BBC's Olympics Delivery
I'm pleased to present the 155th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group, who joins from London. First up this week, we discuss AOL's video success and the larger concept of video syndication. Earlier this week, AOL revealed that its video revenues jumped from $10 million 2 years ago to $100 million in 2012, largely due to syndication. Colin and I dig into why syndication is so compelling and what's ahead.
Next up, Colin shares insights he gained from a presentation at the OTTTv World Summit in London by Marina Kalkanis, Head of the BBC's Programmes OnDemand Core Services team, which is responsible for the media and metadata services supporting BBC online. Marina's team oversaw BBC's online simulcast and on demand streaming of the London Olympics.
Colin was impressed by the scale of the BBC's Olympics operation and how video was consumed online and on mobile devices. One key takeaway - BBC found online/mobile complimenting linear TV, similar to NBC's experience in the U.S.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Broadcasters, International, Live Streaming, Podcasts, Syndicated Video Economy
Topics: AOL, BBC, Olympics, Syndicated Video Economy
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VideoNuze-TDG Podcast #154 - Explaining YouTube's Declining Market Share; Update on Nordic OTT Activity
I'm pleased to present the 154th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This week finds Colin in Copenhagen, in the middle of the Nordic region which is seeing a lot of OTT activity from Netflix, HBO Nordic and others. Colin provides an update on what he's learned.
In addition, we discuss YouTube's declining market share, which in September stood at 33.2%, down from 53.1% as recently as July. I delved deeply into all of the year-over-year data this past Monday. Colin adds another dimension to the analysis, saying that this reflects a shift away from viewing short clips, toward longer-form viewing.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Aggregators, International, Podcasts
Topics: HBO Nordic, Netflix, Podcast, YouTube
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VideoNuze-TDG Podcast #153 - Netflix's Bumpy Path Forward
I'm pleased to present the 153rd edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This week Colin and I review Netflix's Q3 '12 results and its bumpy path forward.
As I wrote earlier this week, by the end of 2012, Netflix will have lost 8 million, or half the DVD subscribers it had back in July '11. That loss of subscribers and cash flow come at an inopportune time, given Netflix's aggressive international expansion. Colin is slightly more optimistic about Netflix, citing its better-than-expected international subscriber results. We also share thoughts on where Netflix goes from here.
Unrelated to Netflix, Colin also just released a complimentary white paper called "Examining the Trend: From IPTV to Broadband IPTV, which is available for download here.
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VideoNuze-TDG Podcast #152 - Boxee TV and the Evolving DVR Landscape
Colin Dixon, senior partner at The Diffusion Group and I are back for the 152nd edition of the VideoNuze-TDG podcast. This week Colin and I first share our reactions to the launch of Boxee TV earlier this week. Colin is struck by Boxee TV's unlimited video recording feature, the first that either of us have seen. Colin also points out potential challenges with upstream bandwidth that could be a challenge for Boxee TV recording programs at HD quality. Overall though, Colin likes Boxee TV's direction and believes it's a better strategy for the company than the original Boxee Box.
As I wrote earlier this week, I see Boxee TV in the context of innovation happening with broadcast TV and DVR. Along with Simple.TV and Aereo, consumers are gaining more control of their broadcast TV experience. In addition, they're all overlapping to an extent with Hulu and Hulu Plus which already offer unprecedented access to broadcast TV programs. It's still too early to tell which of these approaches will succeed, but Colin and I share our predictions.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Broadcasters, Devices, DVR, Podcasts
Topics: Aereo, Boxee, Podcast, Simple.TV
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VideoNuze-TDG Podcast #151 - YouTube's Curation Plans; Next-Gen Pay-TV Operators
Colin Dixon, senior partner at The Diffusion Group and I are back for the 151st edition of the VideoNuze-TDG podcast. This week Colin and I first discuss YouTube's curation plans which I wrote about yesterday. I've received a number of emails about my post, with most readers intrigued by the idea, and wanting to learn more. Colin likes YouTube's curation direction too, seeing it as a reminder of the value of programming.
Colin then walks us through some of the interesting reactions he got on a panel he moderated at the TV Next conference, "The Rise of the Next-Gen Operator." He asked the question - imagine its 2022, what does a pay-TV operator look like? Listen in to learn more.
Last but not least, Colin is moderating a session for Ooyala at next week's Digital Hollywood. Ooyala is offering complimentary admission to the conference in exchange for completing the form located here.
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Aggregators, Podcasts
Topics: Ooyala, Podcast, YouTube
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VideoNuze-TDG Podcast #150 - How On-Demand Viewing is Disrupting TV Viewership and Advertising
Colin Dixon, senior partner at The Diffusion Group and I are back for the 150th (whoohoo!) edition of the weekly VideoNuze-TDG podcast. This week Colin and I talk about how on-demand viewing - through both DVRs and online - is changing the landscape for TV networks and advertisers.
First up, Colin shares some eye-opening numbers from the start of this year's TV season, as reported by the NY Times. Certain shows like NBC's "Revolution" and "The New Normal" plus CBS's "Hawaii Five-o" gained a whopping 40% more viewers due to DVR-based viewing in the 3 days following their premieres. This new viewing dynamic, particularly among the coveted 18-49 cohort, underscores the new reality of on-demand's importance in assessing a show's potential. Premiere night alone is no longer determinative (if it ever was!).
On-demand viewing is also a conundrum for advertisers and agencies when creating media plans. And that's why this week's announcement by Nielsen of its Cross-Platform Campaign Ratings solution is a big step forward in monetizing audiences across screens. Online has emerged alongside DVRs as a legitimate viewing alternative, and advertisers need to harness its potential. Colin and I discuss how Cross-Platform helps create a "common currency" measurement with TV, which will appeal to TV ad buyers, while helping content providers better value their online ad inventory. It's a complicated topic, but as Colin notes, the shift from "broadcaster-centric to consumer-centric" is causing huge ripple effects in the ecosystem.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 9 seconds)
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The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Broadcasters, DVR, Podcasts
Topics: CBS, NBC, Nielsen, Podcast
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VideoNuze-TDG Report Podcast #149 - zeebox Comes to the U.S.; Connected TVs Now Top Screen for Streaming
Colin Dixon, senior partner at The Diffusion Group and I are back for the 149th edition of the VideoNuze-TDG Report podcast. This week Colin kicks things off discussing zeebox's entry into the U.S. market, plus its new partnerships with Comcast, NBCU and HBO. Colin has used zeebox in the U.K. (where it has over 1.5 million users) and has been very impressed. zeebox falls into the general category of "second screen apps" but Colin notes its current focus on live TV was likely the hook for its new partners. With a sizable segment of viewers having shifted their viewing to on-demand, an app that helps drive some back to live would have lots of positives for TV networks.
We then shift to discuss new research released by NPD Group this week that 45% of consumers reported the TV as the main screen for viewing online video, up from 33% a year ago. Those identifying the PC as the main screen dropped from 48% to 31%. As I explain, this is noteworthy because it shows how online video is in fact moving to the living room, becoming a more mainstream behavior. As online video finds itself on more of an even footing with traditional TV, it raises the stakes for cord-cutting and shaving, along with shifting ad dollars from TV to online video.
Listen in to learn more!
Click here to listen to the podcast (20 minutes, 31 seconds)
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The VideoNuze-TDG Report podcast is available in iTunes...subscribe today!Categories: Devices, Podcasts, Social Media


