-
VideoNuze Podcast #173 - The Rising Cost and Quality of Video Content
I'm pleased to present the 173rd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we focus on the rising cost of content to pay-TV operators and the rising quality of content found online.
In a post yesterday, Colin validates pay-TV operators' complaints about programming costs, noting, for example, that at Comcast they rose from 34% of video revenue in '08 to 40% in '11 (at Time Warner Cable they were 41% and at DirecTV they were 45%). As we discuss, these escalating costs are eating into operators' profit margins as subscriber rate increases haven't kept pace. As VideoNuze readers know, sports is a major culprit in all of this, though entertainment networks have raised their own rates as well.
Against this backdrop, the quality of content available online is improving markedly. For example in just the past couple of weeks, we've seen Netflix announce another new series, with the producers of The Matrix films and Babylon5, Amazon Studios announce new shows "Betas," "Zombieland" and "Sarah Solves It" and Crackle a second season of "Chosen." Further, anime network Crunchyroll disclosed it's now up to 200K paying subscribers, TheBlaze (Glenn Beck's online video network) is raising $40M. Even the BBC, one of the most traditional TV networks, announced it will be premiering shows on its iPlayer.
In short, the quality of programming online is getting better all the time, while the cost of content to pay-TV operators is escalating, in turn putting pressure on subscriber rates. All of this means viewership patterns are bound to change and with the broader video industry.
Reminder: sign up for "Sizing Up Apple TV" a free video webinar, next Tuesday, April 2nd featuring Brightcove's Jeremy Allaire and me.
Listen in to learn more!
Click here to listen to the podcast (18 minutes, 57 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Aggregators, Cable Networks, Cable TV Operators, Indie Video, Podcasts
Topics: Amazon, BBC, Comcast, Crackle, Netflix, Podcast
-
VideoNuze Podcast #172 - What's Google Fiber Really About?; YouTube Traffic Soars, Goes Mobile
I'm pleased to present the 172nd edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week we first discuss Google Fiber, which Google announced this past Tuesday would roll out to a second city, Olathe, KS. Nonetheless, as we discuss, it still feels like Google Fiber is a hobby for Google, though its executives recently asserted otherwise. Neither Colin nor I quite understand what Google Fiber's actual market impact or game plan is, and we are skeptical that there's a business case to support its broader rollout.
We then turn our attention to another Google-related item, which is that YouTube announced this week it is now attracting 1 billion visitors/month, even as (according to my analysis), its U.S. online-only traffic has dropped by 32% year-over-year. But, because comScore doesn't measure mobile access, this isn't an accurate portrayal of YouTube's reach, which is clearly expanding. Colin has further data that adds color to the situation.
Separate, Colin has released his excellent new white paper, "Second-Screen Apps for TV" (free download here)
And a reminder to sign up for "Sizing Up Apple TV" a free video webinar on April 2nd featuring Brightcove's Jeremy Allaire and me.
Listen in to learn more!(update - the correct pronunciation of Olathe, KS is "O lay the" (thanks Frank Hughes!).
Click here to listen to the podcast (18 minutes, 57 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Aggregators, Broadband ISPs, Podcasts
Topics: Google Fiber, Podcast, YouTube
-
VideoNuze Podcast #171 - More on Zero-TV Homes, TV Everywhere's Embarrassment and Binge-Viewing
I'm pleased to present the 171st edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Leading us off today, Colin digs into Nielsen's new "zero-TV" homes data, part of its Q4 '12 Cross-Platform report. When Colin crunches the numbers, he concludes that the U.S. pay-TV industry may have lost 1.1 million subscribers last year, who moved into the zero-TV category. That would be above other estimates, which range from flat to down about 500K.
Of course one of the industry's key initiatives to add value has been TV Everywhere, and on that front, there were refreshingly candid admissions this week from both David Levy, head of Turner's sales, distribution and sports, who said he was "embarrassed" at TV Everywhere's progress, and Lauren Zalaznick, NBCU's chairman, entertainment and digital networks, who said it's too confusing. Both are right, and there are other reasons as elaborated in the recent Ultimate Guide to TV Everywhere (free download).
Contributing to the pressure on pay-TV providers is the ever-expanding range of quality content available online, and 2 more efforts surfaced this week, Conde Nast's new digital video network, and VEVO TV, a 24x7 music video network.
Separate, Colin has released his excellent new white paper, "Second-Screen Apps for TV" (free download here)
And a reminder to sign up for "Sizing Up Apple TV" a free video webinar on April 2nd featuring Brightcove's Jeremy Allaire and me.
Listen in to learn more!
Click here to listen to the podcast (20 minutes, 42 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Cable TV Operators, Podcasts, TV Everywhere
Topics: Conde Nast, NBCU, Nielsen, Podcast, Turner, TV Everywhere, VEVO
-
VideoNuze Podcast #170 - Is Time Warner's CEO Spinning Multichannel's Value?; Extreme Reach's Cross-Media Reporting
I'm pleased to present the 170th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up today, Colin does a little trash talking of Time Warner CEO Jeff Bewkes. At a Deutsche Bank conference earlier this week, Bewkes said “We don’t think the multichannel bundle is becoming less of a good deal, we think it’s getting to be a better deal and we think it’s getting to be a better deal in the opinion of consumers,” Colin thinks this statement is complete baloney and cites specific research refuting Bewkes' assertions (more detail here).
We then shift gears to talk about online and mobile video advertising. It was a busy week on that front (more of what VideoNuze wrote is here). One that really caught my eye and I wrote about was from Extreme Reach. The company announced an innovative cross-media reporting suite that maps actual TV and online video ad impressions along with conversions. To my knowledge it's the first time such reporting has been possible, enabling buyers to have unprecedented insight into campaign ROI.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 47 seconds)
Click here for previous podcasts
Click here to add the podcast feed to your RSS reader.
The VideoNuze podcast is also available in iTunes...subscribe today!Categories: Advertising, Cable Networks, Cable TV Operators, Podcasts
Topics: Extreme Reach, Podcast, Time Warner
-
VideoNuze Podcast #169 - More on Cablevision vs. Viacom; FOX NOW Syndicates Second Screen Content
I'm pleased to present the 169th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up today, we review the latest video industry litigation, Cablevision vs. Viacom. We mostly agree that major industry change is unlikely to occur due to the litigation, but rather, over time, the expense of pay-TV and appeal of OTT alternatives will drive changes in consumer choices, which in turn is what will change the pay-TV industry's dynamics.
Speaking of changing dynamics, it's no secret that live TV viewing is under huge pressure as viewers turn to on-demand choices and DVR usage. To help reverse things, Colin discusses an interesting new initiative announced this week by Fox and Watchwith. Fox will be syndicating its FOX NOW "sync-to-broadcast" second screen companion content via Watchwith to numerous network partners such as Shazam, Viggle, ConnecTV and NextGuide, helping drive higher usage and monetization. As Colin wrote earlier this week, it's a clever way of proliferating FOX NOW content and improving the live experience.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 21 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Broadcasters, Cable Networks, Cable TV Operators, Devices, Podcasts
Topics: Cablevision, FOX, Viacom, Watchwith
-
VideoNuze Podcast #168 - Akamai's New Cloud-Based Ad Insertion; Video Guides Improve With Dijit and Fanhattan
I'm pleased to present the 168th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Today we start by discussing Akamai's new Ad Integration Services, which enables cloud-based video ad insertion, in partnership with mDialog.
This approach has multiple benefits including improving the user experience which extends view times. Colin notes that recent data from Conviva, for example, shows that a 1% increase in buffering results in 8 minutes of lost viewing time, which in turn means a loss of 2 ad breaks. Conviva estimates in 2012 this adds up to $2.2 billion in lost ad revenue globally, and by 2017, it could be $20 billion. Clearly improving the viewer experience has a significant payoff.
We then transition to talking about improvements in video discovery. Colin shares takeaways from his interview this week with Jeremy Toeman, CEO of Dijit (Next Guide), which recently acquired Miso. And I share observations on the new web version of Fanhattan, which launched in beta yesterday.
Listen in to learn more!
Click here to listen to the podcast (19 minutes, 50 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Advertising, Podcasts, Video Search
Topics: Akamai, Dijit, Fanhattan, mDialog, Podcast
-
VideoNuze Podcast #167 - Assessing Intel Media's Pay-TV Aspirations
I'm pleased to present the 167th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. Today Colin and I assess the prospects for Intel Media's forthcoming over-the-top / pay-TV alternative service, which Erik Huggers described at this week's D: Dive Into Media conference.
Colin and I have very different perspectives on this. I believe that the ground rules of how major TV programmers negotiate their distribution deals (i.e. bundling disparate channels together) essentially eliminates the opportunity for pay-TV operators (or aspiring operators like Intel) to actually innovate with subscription packages. Further, by not addressing consumers' main problem with pay-TV, which is its high cost, Intel is going to have a hard time even getting 98% of consumers' attention in the first place.
Conversely, Colin believes that Erik wouldn't have been on stage at D unless he already had confidence he could get the kind of programming flexibility required to deliver on what he described. With that flexibility, Colin has faith that Intel can offer finer-grained packages, in turn delivering higher value to prospective consumers. However, absent more details, he's reluctant to be too optimistic.
Listen in to learn more!
Click here to listen to the podcast (22 minutes, 35 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Cable Networks, Podcasts, Startups
Topics: Intel Media, Podcast
-
VideoNuze Podcast #166 - Mobile Video in the Spotlight
I'm pleased to present the 166th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week Cisco released its VNI Mobile Data Forecast, which Colin and I both wrote about (here and here). Each of us was particularly focused on the role of mobile video, which Cisco forecasts will account for 66% of all mobile data by '17.
Colin and I discuss the critical role of wireless carriers' tiered data plans as the big driver of what happens with mobile video adoption. To the extent that caps remain relatively low and plans quite expensive, video usage on carrier networks will be suppressed. However, users are already savvy about moving video usage to WiFi networks, typically within the home. As a result, "portable" video (as we think of it) - is soaring.
Both of us share a number of specific data points we're seeing and hearing about which support the shift to video viewing on smartphones and tablets. Although we agree it's still a bit of a murky picture, we both believe strongly that consumer behavior is clearly shifting to watching video on smartphones and tablets. Over which types of networks they will do so going forward is an issue to be tracked closely.
Click here to listen to the podcast (19 minutes, 49 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Mobile Video, Podcasts
-
VideoNuze Podcast #165 - Binge-Viewing Takes Center Stage; eyeIO's THX Certification
I'm pleased to present the 165th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. This week I first share some reflections from spending 2 days at the NATPE conference earlier this week, focusing on content creators' attitudes toward online video.
That's a segue into discussing "binge-viewing," which will get a lot more visibility starting today, as Netflix releases all 13 episodes of its high-profile original series "House of Cards" (I watched the first 5 minutes of Chapter 1 this morning, and I'm hooked already). We discuss how binge-viewing is changing viewers' expectations and influencing content creators. For more about the pros and cons of Netflix's binge-viewing strategy, see my prior analysis here.
Next we talk about eyeIO, and its THX certification announced yesterday. Colin provides a layman's explanation, that augments his post yesterday, of why this is so important along with the context of H.264 and the new H.265 standard just approved by the ITU. We also review the benefits to content providers and viewers.
Click here to listen to the podcast (19 minutes, 36 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Aggregators, Indie Video, Podcasts, Technology
Topics: eyeIO, NATPE, Netflix, THX
-
VideoNuze Podcast #164 - Digging Into Netflix's Q4 Results and the Road Ahead
I'm pleased to present the 164th edition of the VideoNuze podcast with my weekly partner Colin Dixon, now heading his own firm nScreenMedia. This week we dig into Netflix's Q4 results, which were reported this week. As I wrote yesterday, Q4 was certainly the best quarter Netflix has had in a couple of years, and it's encouraging to see the company getting back on track. It is still quite early in understanding how the overall streaming market will shape up and what Netflix's adoption will be.
In the discussion, we explore key questions around the company's growth prospects, competitive landscape and international expansion. On the last topic in particular, Colin adds his observations of how Netflix is doing in certain international markets where he been doing research and traveling.
Click here to listen to the podcast (26 minutes, 44 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Aggregators, Podcasts
-
VideoNuze Podcast #163 - Why Smart TVs are Broken and Apple TV's Opportunity
I'm pleased to present the 163rd edition of the VideoNuze podcast with my weekly partner Colin Dixon. Before getting into today's topic, Colin shares exciting news that he has set up a new firm, nScreenMedia. Congrats to Colin!
This week we dive deeper into Smart TVs, focusing on the challenges they face, and what incremental improvements came out of CES (which Colin also wrote about earlier this week).
While we both agree that fragmentation and relatively low volumes are holding back app development, Colin sees the solution as a unified "app framework," while I believe what's really required is the equivalent of an underlying common operating system for Smart TVs. This OS would not only create baseline consistency among them, but would also be interoperable with other devices like smartphones and tablets. This is crucial for viewers to seamlessly move back and forth between all their devices.
Since I think the likelihood of something like this emerging any time soon is relatively low, I believe that the circumstances are ripe for Apple to extend its iOS to the living room by launching a full scale television (and an upgraded appliance as well). I wrote about this in detail earlier this week in "Post-CES, the Stage is Now Set for an Apple Television."
Click here to listen to the podcast (19 minutes, 30 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today! -
VideoNuze Podcast #162 - CES Reactions; Aereo's Disruptive Threat
I'm pleased to present the 162nd edition of the VideoNuze podcast with my weekly partner Colin Dixon, who is back from spending several days at CES. Though Colin concedes he didn't see anything that really "blew his socks off," he does share specific reactions to what he saw in second screen apps, UltraViolet, home gateways, Ultra High-Definition TVs, Google TV and incremental improvements in Smart TVs.
One thing that did get Colin jazzed was Near Field Communications (NFC), which allows devices to talk to each other, simply by touching. Colin describes it as "magic" and was quite impressed.
We then shift topics to discuss Aereo, which earlier this week announced a new $38 million financing and plans to expand to 22 metro areas in 2013. As I wrote, I think that as Aereo's awareness increases this year, it's going to challenge pay-TV because it effectively eliminates the broadcast TV reception element of pay-TV's value proposition. By "hollowing-out" this important feature, Aereo will cause many pay-TV subscribers to question whether they really need/value the myriad cable networks they don't really watch. Given pay-TV's escalating cost and Aereo as an alternative, many people could begin to scale back.
Click here to listen to the podcast (22 minutes, 31 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today!Categories: Broadcasters, Devices, Podcasts
-
VideoNuze Podcast #161 - More on Why TV's User Experiences Matter Most
I'm pleased to present the 161st edition of the weekly VideoNuze podcast, and first of 2013, with my partner Colin Dixon. Today we pick up on my post from yesterday, "For Tomorrow's TVs, User Experience is More Important Than Screen Size and Resolution," in which I asserted that despite TV manufacturers' new push toward "Ultra High-Definition," what consumers really seek are Smart TVs with user experiences that seamlessly integrate with their other devices and video services.
Colin, who will be attending CES, shares more details on what he's hearing Samsung, LG and Sony will be introducing at the show. In general, we agree that as yet, nothing seems particularly ground-breaking or compelling, but we'll see if we're surprised.
In fact, the sub-optimal user experiences of today's Smart TVs - plus other factors - leads me to believe there's a big opportunity for Apple, which we explore as well. At the risk of contributing to the hype around Apple launching a TV, I'm convinced they'll enter this market in a big way.
Click here to listen to the podcast (20 minutes, 11 seconds)
Click here for previous podcasts
The VideoNuze podcast is available in iTunes...subscribe today! -
VideoNuze-TDG Podcast #160 - Top Online Video Trends for 2013
I'm pleased to present the 160th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This will be our 45th podcast of 2012, and last one for the year.
Following on last week's podcast in which we counted down the top 10 online video stories of 2012, this week we look ahead to the top 4 trends we expect in 2013. We also do a quick "around the horn" on 7 topics that are also of interest.
Click here to listen to the podcast (27 minutes, 25 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Cable TV Operators, Devices, Podcasts
-
VideoNuze-TDG Podcast #159 - The Top 10 Online Video Stories of 2012
I'm pleased to present the 159th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Today we count down and explain our picks for the top 10 online video stories of 2012, with a bonus of naming our top "non-story" of the year.
2012 was an incredibly busy year in online video, so choosing the top 10 wasn't easy. No doubt you'll have your own selections, and we welcome your ideas in the comments section. Next week we'll do our last podcast of the year, in which we'll look ahead to 2013 and make a few predictions about what to expect.
Click here to listen to the podcast (29 minutes, 40 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Podcasts
Topics: Podcast
-
VideoNuze-TDG Podcast #158 - Implications of Broadband Data Caps
I'm pleased to present the 158th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Colin and I each back in the office, after being together at VideoSchmooze in NYC.
(Apologies in advance, the audio quality this week is diminished because we couldn't get Skype working on both ends, so I had to use a cell phone connection.)
On the opening session at VideoSchmooze with the 3 Wall Street analysts, Laura Martin, Craig Moffett and Michael Nathanson, Craig made a point that cable operators are, in his opinion, "infrastructure providers," not video providers. He means that because they now supply both video, broadband and other services over the same networks, their real business is maximizing the ROI derived from subscribers' total payments for all services delivered.
To the extent that large numbers of video subscribers may cut the cord at some point down the road to use OTT services instead, cable operators would respond by trying to recapture lost revenue and margin via increased, "usage-based" pricing on broadband for heavier OTT users. Craig believes there's approximately $50/month/video subscriber of video profit margin that would need to be recouped.
In our discussion, Colin and I discuss the concept generally, and in particular whether this type of revenue shifting is feasible. Colin is skeptical whether this can happen, pointing to competitive, regulatory and consumer demand obstacles. I'm more in Craig's camp, and believe that operators would certainly try their best to accomplish this, as it's a natural thing any business would try to do.
Putting all of this into context however, it's still a largely hypothetical discussion. There isn't yet cord-cutting to an extent that operators feel the need to recoup profits through broadband. And where data caps exist they're still high enough that few subscribers need to buy more bandwidth to accommodate their OTT viewing.
Still, it's interesting to speculate on the topic, as higher broadband pricing would make OTT services like Netflix, Hulu and others relatively more expensive, therefore making them less attractive relative to pay-TV video services.
Click here to listen to the podcast (18 minutes, 18 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Broadband ISPs, Cable TV Operators, Podcasts
Topics: VideoSchmooze
-
VideoNuze-TDG Podcast #157 - More Thoughts on Cord-Cutters and Cord-Nevers
I'm pleased to present the 157th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This week we devote the full podcast to discussing TDG's new report, "Pay-TV Refugees - A Primary Research Profile of Cord-Cutters and Cord-Nevers."
Colin notes that U.S. households with broadband service that don't subscribe to pay-TV have grown steadily in the last 3 years, and are forecast to continue doing so over the next 5 years. We dig into the main reasons behind this - affordability and relevance, particularly for younger consumers.
As I wrote earlier this week, the fundamental question here is what broadband users - presented with a huge new diversity of online video choices, the rising cost of pay-TV and a proliferation of new viewing devices - will do? Admittedly it's still very early in the game and hard to predict what's ahead. But it does seem inevitable, given human behavior, that some percentage will peel off, either dropping pay-TV or not subscribing in the first place.All of this - and more - is on the table for discussion at next Wednesday morning's VideoSchmooze in NYC. More info here.
Click here to listen to the podcast (19 minutes, 12 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Cable TV Operators, Podcasts
Topics: The Diffusion Group, VideoSchmooze
-
VideoNuze-TDG Podcast #156 - Google Fiber, Google TV, YouTube
I'm pleased to present the 156th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. Google is all over the online video industry and today is an "all Google" podcast, as we focus on updates related to Google TV, Google Fiber and YouTube.
First up is Google TV, and Colin discusses new features including voice-based search, the PrimeTime TV/movies app and updated YouTube app, as well as a new AirPlay-like app that allows users to watch video through their Google TV that was discovered on their Android devices. Colin views all of these as the continued evolution of Google TV, which long-term he believes will become an interesting device.
Next up, the first installations of Google Fiber occurred this week in Kansas City. The much-hyped project promises to deliver 1 gig speeds for $70/month, though a profile of an early customer indicated actual speeds around 600-700 mbps. Still, that's a huge jump from typical broadband ISP service and Colin shares scenarios of what may happen when speeds and bandwidth caps are no longer constraints.
We finish up with YouTube, which this week revealed that it will re-invest in 30-40% of the original channels it helped launch, meaning 60-70% won't get additional funds. Like TV networks, YouTube is learning what works and what doesn't, and re-upping accordingly. It's also worth noting that the YouTube app launched on Nintendo Wii this week, further spreading YouTube's reach into the living room.
Click here to listen to the podcast (16 minutes, 39 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Aggregators, Broadband ISPs, Devices, Podcasts
Topics: Google Fiber, Google TV, Podcast, YouTube
-
VideoNuze-TDG Podcast #155 - More on AOL's Video Syndication Success; Data from BBC's Olympics Delivery
I'm pleased to present the 155th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group, who joins from London. First up this week, we discuss AOL's video success and the larger concept of video syndication. Earlier this week, AOL revealed that its video revenues jumped from $10 million 2 years ago to $100 million in 2012, largely due to syndication. Colin and I dig into why syndication is so compelling and what's ahead.
Next up, Colin shares insights he gained from a presentation at the OTTTv World Summit in London by Marina Kalkanis, Head of the BBC's Programmes OnDemand Core Services team, which is responsible for the media and metadata services supporting BBC online. Marina's team oversaw BBC's online simulcast and on demand streaming of the London Olympics.
Colin was impressed by the scale of the BBC's Olympics operation and how video was consumed online and on mobile devices. One key takeaway - BBC found online/mobile complimenting linear TV, similar to NBC's experience in the U.S.
Click here to listen to the podcast (20 minutes, 11 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Advertising, Broadcasters, International, Live Streaming, Podcasts, Syndicated Video Economy
Topics: AOL, BBC, Olympics, Syndicated Video Economy
-
VideoNuze-TDG Podcast #154 - Explaining YouTube's Declining Market Share; Update on Nordic OTT Activity
I'm pleased to present the 154th edition of the VideoNuze-TDG podcast with my weekly partner Colin Dixon, senior analyst at The Diffusion Group. This week finds Colin in Copenhagen, in the middle of the Nordic region which is seeing a lot of OTT activity from Netflix, HBO Nordic and others. Colin provides an update on what he's learned.
In addition, we discuss YouTube's declining market share, which in September stood at 33.2%, down from 53.1% as recently as July. I delved deeply into all of the year-over-year data this past Monday. Colin adds another dimension to the analysis, saying that this reflects a shift away from viewing short clips, toward longer-form viewing.
Click here to listen to the podcast (20 minutes, 8 seconds)
Click here for previous podcasts
The VideoNuze-TDG podcast is available in iTunes...subscribe today!Categories: Aggregators, International, Podcasts
Topics: HBO Nordic, Netflix, Podcast, YouTube