Posts for 'Deals & Financings'

There’s plenty of M&A and financing activity in the video adtech space, with the latest news coming this morning with RhythmOne acquiring YuMe for $185 million. The deal had been rumored for a while and unites YuMe’s demand-side capabilities with RhythmOne’s supply-side and programmatic platform. YuMe was one of the earliest video adtech players to go public, back in 2013, but has had a bumpy ride as the industry rapidly evolved.

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Two video ad tech providers, Genesis Media and Altitude Digital, announced they have merged in a deal that is rooted in using data to optimize video publishers’ ad inventory. The new company combines Genesis Media’s technology to analyze publishers’ content, ads and audience with Altitude’s video supply side platform. The merged company will be called Genesis Media and be led by CEO Mark Yakanich, with Altitude’s Joe Grover becoming president and chief marketing officer.

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TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use the funds to increase domestic and global distribution and ramp up hiring. Alphonso said it’s been profitable since 2014 and has been customer-funded.

Alphonso is among the companies that is using data to improve the impact and efficiency of TV advertising. The company has built its Alphonso TV Data Cloud by tracking all of the programming and ads that appear on 200+ broadcast and cable TV networks in the U.S. plus top OTT services. In addition, Alphonso has its automated content recognition (ACR) embedded in 40 million+ set-top boxes, smart TVs and smartphones that monitor and record what viewers are watching in real time.

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Startup Vinyl Trading Desk, founded by longtime Altitude Digital COO Devin Yeager, has raised an initial round of $750K from FastPay. Devin told me in a briefing that Vinyl’s platform unifies and simplifies ad buying across video, search and social for clients starting with budgets as little as $1,500. The new funds will be used mainly for product development and building sales and marketing staff.

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OpenSlate, which provides contextual data on YouTube channels to 600+ advertisers and agencies, has raised a $7 million round led by North Base Media and hired 2 new senior executives.

New COO JoAnna Foyle was most recently SVP of Enterprise Platform Services at AOL and will oversee client services, account management, enterprise partnerships and business operations at OpenSlate. Brian Quinn takes over as President of OpenSlate, a newly-created role, heading up domestic and international sales, business development and strategic partnerships. He was most recently Chief Revenue and Innovation officer at Triad Retail Media, which was acquired by WPP/Xaxis last October.

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Teads, which pioneered the outstream video ad format that has been widely emulated, is being acquired by Altice, the multinational telecom provider.  The purchase price is up to 285 million Euros, or approximately $307 million, with 75% paid at closing and the remaining 25% based on Teads’ 2017 revenue performance. Teads’ Executive Chairman Pierre Chappaz and CEO Bertrand Quesada will continue leading Teads.

For Altice, which previously acquired and combined 2 large U.S. cable TV providers Cablevision and Suddenlink over the past 2 years, creating the 4th-largest player in the industry, the Teads deal is a bid to increase its advertising footprint, which the company said will be 700 million Euros or nearly $650 million per year.

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Online video is booming. But that doesn’t mean all industry initiatives will succeed. Two examples in just the past two days illustrate the point. Yesterday Verizon announced it was acquiring Vessel for an undisclosed amount in what appears to be a straightforward asset purchase and talent acquisition. And on Tuesday, Google Fiber announced that it was stopping all expansion into new markets. Both companies’ leaders, Jason Kilar at Vessel and Craig Barratt at Google Access, will be departing their positions.

While the two companies operate in distinct segments of the market - Vessel in content and Google Fiber in infrastructure - both were bets on new business models and consumer demand that do not seem to have panned out.

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No doubt by now you’ve read all about AT&T’s plan to acquire Time Warner for approximately $85 billion - it was hard to miss the wall-to-wall press coverage over the weekend. As has been observed by a number of others, this deal is mostly about diversification, specifically AT&T’s desire to add another large revenue stream that offsets its declining wireless business.

Looked at through this lens, the deal represents a kind of “two plus two equals four” motivation; Time Warner brings a totally different set of revenues to AT&T, which makes the company less reliant on its sagging wireless business. If Time Warner can continue to perform at the same level as part of AT&T as it would have on its own, then AT&T wins because it achieved its diversification goal. The key of course is that AT&T didn’t overpay, in turn generating a suboptimal ROI. I’ll leave it to the Wall Street analysts to determine if the deal’s price is appropriate relative to Time Warner’s financial forecast.

Where the deal gets off track to me is the high falutin statements found in the companies’ press release that promise all kinds of benefits that are no more likely to happen as a result of Time Warner being owned by AT&T, and arguably, could actually be LESS likely to happen as a result of the deal. This is the risk that two plus two may actually LESS than four. This is the all too common outcome of many corporate mergers (with the infamous AOL-Time Warner one right at the top of the list).

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Tout has raised a $26 million Series C round led by the Melohn Group, with new investors Windsor Media, Pittco Capital Partners and HL Capital, along with existing investors Seavest Capital, 819 Capital and the WWE. Michael Downing, Tout’s founder and CEO, told me in a briefing that it was an up round and was oversubscribed. Including the new round, Tout has raised $40 million.

Tout has flown relatively below the radar, but has made significant progress toward building out a classic “syndicated video economy” business, distributing premium video from over 230 different content providers including CNN, Fox Sports CBS, Scripps, Bloomberg and other to over 2,800 different publishers’ sites including Salon, Breitbrart, Independent Journal Review and others. Michael said that Tout now ingests 5,000-7,000 videos per day and drives 380M video views from 57 million unique viewers per month.

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Multi-screen video app platform You.i TV has raised a $12 million Series B round, led by Time Warner Investments and including new investor Vistara Capital Partners and existing investor Kayne Anderson Capital Advisors. Funds will be used for product development and channel partner development. You.i TV includes among its customers Sony Crackle, Turner Broadcasting, Rogers Communications and Corus Entertainment.

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Outstream video ad leader Teads has acquired Brainient, whose dynamic creative optimization (DCO) technology enables personalized, interactive video ads. Terms were not disclosed. Brainient aims to deliver customized ads tied to a user’s profile including their geo-location, device, time of day and other contextual information.

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I'm pleased to present the 335th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

First up this week, Colin and I dig into Disney’s new $1 billion investment in BAMTech, the technology spin-off of Major League Baseball Advanced Media. We both like the move as it further positions Disney to capitalize on online delivery, while protecting itself from ongoing changes in viewers’ behavior. In this case, Disney’s sheer size gives it the resources to keep its options open.

Next up, Colin and I were both surprised by Hulu’s move earlier this week to jettison its free, ad-supported viewing service to a new partnership with Yahoo. Colin wrote a great piece earlier this week listing the 5 most important reasons why he thinks this was a mistake, which we discuss. Hulu continues evolving away from its roots, as it prepares to launch its skinny bundle next year, which brings its own set of challenges.

Listen now to learn more!

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Say this for Disney - in just the past couple of years or so it has moved to cover virtually every bet for how online video might impact the company in the future.

With its Maker Studios acquisition, Disney expanded into YouTube-style content creation for kids and millennials. With DisneyLife, it’s moving into SVOD entertainment beyond its pivotal output deal with Netflix. Now with Hulu, it’s addressing cord-cutting and the potential of skinny bundles (as well as with deals with DirecTV Now, Sling TV and PlayStation Vue).  And finally, with its new $1 billion BAMTech investment, it’s adding platform capabilities for direct-to-consumer live sports streaming. Plus, with the forthcoming ESPN OTT service, it will test its own direct-to-consumer sports offering.

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On Monday, online video platform Kaltura announced that it has raised a $50 million “pre-IPO” funding from Goldman Sachs’ Private Capital Investing group. With the new investment, Kaltura has raised $165.1 million across 6 different rounds. Kaltura said the new capital will be used to “extend its footprint across all six continents, and to further its unique positioning as the ‘Everything Video’ company.”

I caught up with Ron Yekutiel, Kaltura’s Chairman, CEO and Co-founder to learn more about Kaltura’s strategy and the tailwinds that are helping drive the business forward. Kaltura has 450 global employees, with 250 working in R&D in Israel, 120 in the U.S. and the rest spread throughout global offices.

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After months of rumors, Time Warner officially announced this morning that it was taking a 10% ownership interest in Hulu for approximately $580 million. Time Warner also announced that its ad-supported cable networks (TNT, TBS, CNN, etc.) will become part of Hulu’s “skinny bundle” set for launch early next year.

With Time Warner joining Disney and Fox in owning and guiding Hulu (along with Comcast, which is a silent partner), these 3 big cable and broadcast TV networks owners are taking the extraordinary risk of disrupting pay-TV, the very business model that has worked so well for them for decades.

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Taboola, a large content recommendation platform, has acquired ConvertMedia, an outstream video ad provider with $50 million in annual run rate revenue and roots in display advertising. Taboola’s thumbnail recommendations at the end of text articles are found widely on major online publishers’ sites. The company provides 14-15 billion of these recommendations on a daily basis to over 1 billion unique users per month.

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Yahoo missed many opportunities over the years, leading to its acquisition today by Verizon, but surely one of the biggest was never creating a distinct identity in video. Back in April, 2014, I highlighted the murkiness of Yahoo’s video strategy, which has only continued to get more confusing since. With major video players like YouTube, Netflix, Facebook, Hulu and others pursuing distinct strategies that deliver specific benefits to users, Yahoo’s “everything but the kitchen sink” approach to video meant it never became truly competitive in any one area.

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FreeWheel has acquired Paris-based video supply-side platform StickyADS.tv, for an undisclosed sum, the companies announced this morning. StickyADS.tv is one of the largest independent SSPs and has a team of approximately 100, including a beachhead in the U.S. that was established last Fall. The companies have been working together since last year, including an integration when StickyADS.tv was one of the initial SSPs to join FreeWheel’s Preferred Partners program.

FreeWheel’s co-CEO and co-founder Doug Knopper told me that the acquisition was in direct response to customers’ requests to have a single platform to manage both video ads that are direct sold and those that are transacted programmatically. FreeWheel’s customers are among the biggest broadcasters, cable networks and online publishers, and while Doug said direct sold still accounts for the vast majority of inventory for its customers, they recognize how critical programmatic has become and are aggressively positioning themselves for the future.

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Verizon Digital Media Services announced it plans to acquire Volicon, a private Boston-area company that provides monitoring and archiving solutions for 1,200+ TV broadcasters and video operators globally. Volicon’s Observer Media Intelligence Platform allows video to be captured and logged for the purpose of compliance, media analysis, competitive intelligence, ratings monitoring, loudness, quality of experience and more.

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Just before the holidays, Innovid, one of the pioneers of online video advertising, raised a $27.5 million round, including $12.5 million in debt. It was one of the larger financings in the video ad tech space in the last several months and followed a March, 2015 $10 million investment in Innovid by Cisco. Innovid’s CEO and co-founder Zvika Netter caught me up on plans for the new funds and the company’s transition to a leading video ad server. Following is an edited transcript.

VideoNuze: Congratulations on the new financing. How will you use the funds?
 
Zvika Netter: We plan on using the funds for 2 main purposes: First, technology - We are continually innovating based on both what our partners need to help grow their businesses and how we envision the Future of TV advertising. And second, international expansion – 80% of our clients are global brands and agencies. We’ve been asked by most of them to provide similar solutions and services in new markets in EMEA and APAC.

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