VideoAmp
VideoNuze Analysis (7 items)
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Dateline NAB: Broadcasters Are Ready to Embrace 'Future Fronts,' a Converged Approach to Their Biggest Financial Event of the Year
Posted on 04-26-2018
Fresh off the show floor at NAB Show in Las Vegas, I was struck by three very clear trends: - Broadcasters are keen to understand what they need...
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Reimagining & Reinventing Video Advertising Investment
Posted on 02-08-2018
Video is fundamentally different from all other digital advertising formats, and it must be planned, executed, and measured as such. What’s more, video has converged with OTT, VOD and essentially...
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Research: Buyers Bullish on Cross-Screen TV and Video Ads But Challenges Remain
Posted on 01-04-2018
New research from video ad tech provider VideoAmp reveals that advertisers and agencies are bullish on planning and buying ads across linear TV, VOD and online video, but that...
News from Around the Web (5 items)
- Broadcast, Cable Viewing Back to Pre-COVID Levels Multichannel News - 06-09-2020
- VideoAmp Acquires a Clean-Up Crew For TV Data AdExchanger - 07-18-2018
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal Mediapost - 05-25-2017
- Where Do The Upfronts Stand In The Coming Era Of Audience-Based Buying? AdExchanger - 01-30-2017
- With $2.2M In Funding, VideoAmp Helps TV Advertisers Reach More Eyeballs Online TechCrunch - 12-11-2014
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Exclusive News Roundup
- With Peacock’s National Rollout, NBCU Creates ‘the Future of Advertising’ Adweek
- Mediaocean To Acquire 4C, Create 'Modern System-of-Record For Omnichannel Advertising' Mediapost
- The Data-Driven Tech Engine at the Heart of Hollywood’s Content Factories WSJ
- Fox News Got a Big Boost on YouTube From an Algorithm Change Bloomberg
- YouTube Kids Finally Arrives On Amazon Fire TV Tubefilter
- IPG Units Find Video Ad Format Mixes Work Best In The Media Mix Mediapost
