Fresh off the show floor at NAB Show in Las Vegas, I was struck by three very clear trends: - Broadcasters are keen to understand what they need...
Video is fundamentally different from all other digital advertising formats, and it must be planned, executed, and measured as such. What’s more, video has converged with OTT, VOD and essentially...
New research from video ad tech provider VideoAmp reveals that advertisers and agencies are bullish on planning and buying ads across linear TV, VOD and online video, but that...