VideoAmp

Dateline NAB: Broadcasters Are Ready to Embrace 'Future Fronts,' a Converged Approach to Their Biggest Financial Event of the Year Posted on 04-26-2018
Fresh off the show floor at NAB Show in Las Vegas, I was struck by three very clear trends: - Broadcasters are keen to understand what they need...
Reimagining & Reinventing Video Advertising Investment Posted on 02-08-2018
Video is fundamentally different from all other digital advertising formats, and it must be planned, executed, and measured as such. What’s more, video has converged with OTT, VOD and essentially...
Research: Buyers Bullish on Cross-Screen TV and Video Ads But Challenges Remain Posted on 01-04-2018
New research from video ad tech provider VideoAmp reveals that advertisers and agencies are bullish on planning and buying ads across linear TV, VOD and online video, but that...