SpotX
VideoNuze Analysis (32 items)
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Ad Spending on SpotX’s Platform Up 42% in 2020
Posted on 04-06-2021
Ad spending on SpotX’s platform increased by 42% in 2020 vs. 2019, driven mainly by over-the-top/connected TV clients who now comprise almost 70% of overall ad spending on the...
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Crackle Plus Partners With SpotX to Monetize FAST Distribution
Posted on 03-02-2021
Crackle Plus is expanding its relationship with video supply-side platform SpotX to help monetize new distribution across a variety of free ad-supported streaming TV (“FAST”) services, the companies announced...
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Growth Ahead for Magnite/SpotX as CTV Ad Market Expands
Posted on 02-08-2021
Last Friday’s announcement that Magnite is acquiring SpotX from RTL Group for almost $1.2 billion was further evidence of connected TV advertising’s momentum and the combined company’s market opportunity....
News from Around the Web (34 items)
- Why streaming media owners should be laser focused on first-party data AdAge - 05-05-2021
- Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush AdExchanger - 05-04-2021
- SpotX Named SSP for Redbox Ad-Supported Streaming Content B&C - 02-23-2021
- To Grow Its Ad Business, LG Taps SpotX as Primary SSP Adweek - 02-11-2021
- Ad tech company Magnite is buying SpotX in play to deepen its strength in streaming ads CNBC - 02-05-2021
- The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter Adweek - 01-15-2021
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