SpotX

Virtual Pay-TV: What’s Next for Advertisers and Content Providers? [VIDEO] Posted on 06-20-2019
Virtual pay-TV (or “vMVPDs”) providers already deliver live, linear and on-demand programming to millions of subscribers, creating a rich new source of targetable premium video ad inventory, often on connected...
New SpotX Report Highlights Data Sensitivity in Video Ads Posted on 01-16-2019
SpotX has released its “2019 Video Advertising Trends” report, highlighting 4 key trends: New offerings will come into play for OTT video services. Traditional TV will continue to transform for today’s...
Human Relationships Still Matter A Lot In Programmatic Era Posted on 10-04-2018
While the “Mad Men” era of TV advertising was characterized by three-martini lunches, the current era is characterized by the push toward efficiency, most notably programmatic transactions that are data-enabled...