SpotX
VideoNuze Analysis (26 items)
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Interview: Hershey’s Goes All In on CTV and OTT Advertising in 2020
Posted on 12-12-2019
Hershey’s, the iconic chocolate and candy maker, is going all in on Connected TV (CTV) and OTT (Over the Top), planning to increase its ad spending by 9x in 2020...
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Demystifying Mobile in an OTT World
Posted on 08-01-2019
With services such as Netflix being viewed over 70 percent of the time on connected televisions (CTVs), when a media buyer thinks of over-the-top (OTT) their first thought is...
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Virtual Pay-TV: What’s Next for Advertisers and Content Providers? [VIDEO]
Posted on 06-20-2019
Virtual pay-TV (or “vMVPDs”) providers already deliver live, linear and on-demand programming to millions of subscribers, creating a rich new source of targetable premium video ad inventory, often on connected...
News from Around the Web (26 items)
- AVOD Acquisitions Could Spur Advanced Advertising Multichannel News - 06-01-2020
- SpotX Providing Programmatic for Pluto TV in Latin America B&C - 05-13-2020
- SpotX to Monetize CTV Ad Inventory for TiVo Multichannel News - 12-11-2019
- SpotX Adds Latest Prebid Tool for Header Bidding B&C - 08-15-2019
- SpotX Inventory Integrated Into Mediaocean Software B&C - 06-25-2019
- Philo Taps SpotX For Programmatic Monetization Mediapost - 04-18-2019
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