SpotX

SpotX Invests in Ad Server SpringServe to Drive OTT/CTV Monetization Posted on 07-21-2020
Video ad platform SpotX has made an undisclosed investment in SpringServe, an independent OTT and connected TV ad server, extending an existing partnership. SpotX is owned by RTL Group;...
Research: Connected TV Goes Mainstream, 80% of Viewers Watch Ad-Supported Content Posted on 07-15-2020
SpotX has released new research highlighting how use of connected TV has become mainstream behavior, with 40% of U.S. adults using CTV, for an estimated reach of 100 million 18+...
Interview: Hershey’s Goes All In on CTV and OTT Advertising in 2020 Posted on 12-12-2019
Hershey’s, the iconic chocolate and candy maker, is going all in on Connected TV (CTV) and OTT (Over the Top), planning to increase its ad spending by 9x in 2020...