TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use...
TV data company Alphonso has debuted Alphonso Insights, which provides advertisers and agencies with real-time analysis of TV ads along with closed loop attribution. The benefit for...
One of the big benefits of online video advertising is vastly improved audience targeting beyond typical demographics found in traditional TV. TV networks are responding by investing significantly in data...