Alphonso
VideoNuze Analysis (4 items)
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Alphonso Raises $5.6 Million to Scale TV Data Services
Posted on 06-05-2017
TV data provider Alphonso has raised $5.6 million, led by Manifest Investment Partners and including individual investors such as former TV executive Jeff Sagansky. Alphonso plans to use...
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Alphonso Debuts Real-Time TV Ad Analysis and Closed Loop Attribution Service
Posted on 04-03-2017
TV data company Alphonso has debuted Alphonso Insights, which provides advertisers and agencies with real-time analysis of TV ads along with closed loop attribution. The benefit for...
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Optimizing Video Ad Targeting Through Data and Insights [AD SUMMIT VIDEO]
Posted on 07-11-2016
One of the big benefits of online video advertising is vastly improved audience targeting beyond typical demographics found in traditional TV. TV networks are responding by investing significantly in data...
News from Around the Web (5 items)
- Alphonso Rebrands as LG Ads, Creates Connected TV Media and Measurement Platform Adweek - 03-01-2021
- LG Grabs A Majority Stake In TV Data Provider Alphonso AdExchanger - 01-06-2021
- Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights AdExchanger - 08-09-2018
- These Tech Firms Are Vying to Shake Up TV Advertising in 2018 WSJ - 12-20-2017
- Netflix, OTT Video Grab 45% of All U.S. TV Viewing in the First-Half of 2015 Home Media Magazine - 07-03-2015
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