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Analysis for 'Connected TV Advertising Summit 2021'

  • Inside the Stream Podcast: Diving Into the Connected TV Advertising Flywheel

    Welcome to this week’s edition of Inside the Stream, the podcast where nScreenMedia’a Chief Analyst Colin Dixon and I take listeners inside the world of streaming video.

    Today we dive deep into the connected TV advertising flywheel, which I wrote about earlier this week. The TL;DR summary on the CTV ad flywheel is that the massive base of 82% of U.S. households with a CTV device has created a viewing platform for a growing array of free, high-quality ad-supported streaming services, the funding for which is coming from a robust CTV ad model that is siphoning spending from both linear TV budgets and mid-to-lower funnel digital/performance-oriented budgets. (Yes, I know that is a mouthful, but I break it all down on the podcast)

    The CTV ad flywheel is real and it is accelerating as each element gains steam. Evidence of this abounds; just this week Disney said that 40% of its upfront commitments were focused on streaming, Roku announced record viewership of The Roku Channel following the launch of its Roku Originals (primarily the Quibi library it acquired), and Nielsen launched The Gauge, a new reporting visualization for broadcast, cable and streaming (Nielsen said streaming’s share of TV watch time was 14% in 2019, 20% in 2020 and likely 33% by the end of 2021)

    Listen to the podcast (29 minutes, 29 seconds)


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  • The Connected TV Advertising Flywheel is Here, and It’s Only Going to Accelerate

    Last week’s Connected TV Ad Summit, with 46 speakers and 14 sessions, was chock full of insights from executives on the front line of connected TV advertising. Importantly, the speakers brought a diversity of perspectives; ad buyers from agencies, ad sellers from content providers, technology providers enabling CTV advertising and analysts studying and forecasting the industry.

    As the conference host and curator of all the sessions and questions, it was a golden opportunity to fully immerse myself in understanding the critical industry issues. I’ll be publishing a debrief document with all of my key takeaways, but for today, I just want to share one overarching theme that crystallized: a connected TV advertising flywheel is here, and it's only going to accelerate.

    The flywheel concept is well-known to all of us; the idea that when interrelated elements of a business or industry reinforce one another, the momentum of the overall whole is accelerated. For me, the best illustration of the flywheel remains Jeff Bezos’s description of the role video plays in Amazon Prime, in his interview at the Code Conference in 2016. Summing up video’s interrelationship with Prime and the resulting flywheel, Bezos said simply, “When we win a Golden Globe, it helps us sell more shoes.”

    Back to the CTV advertising flywheel, the three core components are 1) the large and growing base of households with active CTV devices including players, sticks, smart TVs, etc., 2) the proliferation of ad-supported and hybrid paid/ad-supported streaming services, each one with ever-better content and 3) the robustness of CTV ad monetization itself and how this is driving more spending into the category.

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  • CTV Ad Summit Session Videos (Second Day) Are Available

    Following up yesterday’s post, today I’m pleased to share video recordings of the 7 sessions from the second afternoon of last week’s Connected TV Advertising Summit virtual. Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference). Reminder, the first afternoon's session recordings are here.

    For anyone focused on how to succeed in CTV advertising, there are lots of really valuable insights and data. For example, to get a sense of why the CTV ad opportunity will exceed $27 billion by 2025 in the U.S. alone, watch the presentation from eMarketer / Insider Intelligence’s Eric Haggstrom. To learn how buyers are thinking about CTV ads, watch the session with Amplifi/Dentsu’s Mike Law and Cara Lewis. To learn about Roku’s playbook for CTV success, watch the interview with Alison Levin.

    And don’t miss the panels focused on programmatic’s role in CTV, how smart TV makers are positioning themselves for ad success, the new rules of targeting/data and the big changes coming to TV advertising.

    If you attended please see my email yesterday with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

    Watch the session videos now!

     
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  • CTV Ad Summit Session Videos (First Day) Are Available

    Last Wednesday and Thursday’s Connected TV Ad Summit virtual included 46 industry executives speaking on 14 different sessions over two afternoon. Having watched all of the sessions, I think they include tons of valuable insights and data that is actionable for anyone looking to succeed in CTV advertising.

    I’ll be posting more in-depth about my key takeaways from the CTV Ad Summit, but for today, I’m pleased to share video recordings of the 7 sessions from the first afternoon (I’ll post the videos from the second afternoon tomorrow). Below I have also included the session description for each, along with the speakers. (Note the CTV Ad Summit web site has been de-activated, post conference).

    If you attended please keep an eye out for email with an attendee survey. I’m very interested in your feedback on the Summit and how to further improve it.

    Watch the session videos now!

     
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  • Connected TV Advertising Summit Virtual on June 9th and 10th

    The Connected TV Advertising Summit virtual will be taking place on June 9th and 10th, starting at 1pm ET / 10am PT each day.

    Registration is complimentary. If you haven’t registered already, you can do so during the Summit and you’ll receive an email from VideoNuze Events with the Zoom links.

    You can also follow along on Twitter at #CTVAds2021. See you at the Summit!

     
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  • Don’t Delay: Tomorrow the CTV Ad Summit (virtual) Starts, With Over 45 Speakers on 14 Sessions

    A final reminder, tomorrow afternoon and Thursday afternoon are VideoNuze’s Connected TV Advertising Summit virtual, featuring over 45 speakers on 14 sessions. Registration for the CTV Ad Summit is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar, generously provided by Roku.

    Each afternoon will kick off with a research presentation sizing the massive size of the CTV advertising opportunity. Tomorrow Bruce Leichtman from Leichtman Research Group will share newly released data highlighting, among other things, that CTVs are now in 82% of U.S. homes, with over 400 million devices deployed. On Thursday Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025.

    The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, fuboTV, Crackle, Digitas and many others. They will explore all of the most important topics in CTV advertising, including challenges that still need to be worked out, in transparency, measurement and frequency, for example.

    Many thanks to our partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!

    (If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)

     
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  • IRIS.TV and SpotX Bring Contextual Targeting Segments to CTV

    IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the ability to target and verify the category of video on all screens.

    SpotX will be able to give ad buyers access to video-level metadata that has been “IRIS-enabled” for targeting in CTV and digital video, driving more value for content owners, especially in in brand-safe CTV where viewership is soaring and ad performance is superior.

    Noting the challenges the partnership will overcome, SpotX’s SVP of Strategic Partnerships Kristen William said, “Our clients have been demanding increased visibility into the content they are advertising in, but access to contextual data is extremely complicated as it comes in a variety of formats as well as being locked behind content management systems and video players.”

    For more on how IRIS.TV enables video data for contextual segmentation to create more value for both ad buyers and content owners, see my interview below with VP of Publisher Partnerships Lauren Gabriele. Lauren will also be moderating a session at this week’s VideoNuze Connected TV Ad Summit virtual “Targeting in CTV: The New Data Paradigm,” with Xumo, Index Exchange and Icon Media Direct.

    continue reading

     
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  • One Week From Today: CTV Ad Summit With Over 45 Speakers Confirmed

    One week from today, on June 9th and 10th is VideoNuze’s Connected TV Advertising Summit virtual, which will feature over 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    The CTV Ad Summit will be the most in-depth conference of the year focused on CTV, which recent IAB research found is the fastest-growing part of the video landscape. Among the highlights of the program, Eric Haggstrom from eMarketer / Insider Intelligence will share the details of the firm’s CTV ad forecast in the U.S., which it recently increased to over $27 billion per year by 2025.

    The conference also features executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Crackle, Digitas and many others, who will share data and insights that attendees can use to succeed in CTV.

    Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!


    (If you’ve already signed up, please disregard this message and check your inbox for important Zoom links for the conference.)

     
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  • IRIS.TV’s VP of Publisher Partnerships Lauren Gabriele Explains Role of Contextual Data in CTV

    IRIS.TV’s VP of Publisher Partnerships Lauren Gabriele explains the role of contextual data in connected TV inventory in the 10 minute interview below. Lauren notes that ad buyers considering CTV inventory are focused on brand safety, transparency, measurement and attribution, especially relatively to traditional linear TV.

    Content providers can address these areas by enabling improved contextual analysis of their video segments which Lauren believes can be a a strong signal of brand safety. Lauren provides examples of how content providers, especially in news, are doing this already, helping unlock value in their CTV inventory.

    To learn more, attend the session Lauren is moderating at next week’s VideoNuze Connected TV Ad Summit virtual, “Targeting in CTV: The New Data Paradigm” with panelists from Xumo, Index Exchange and Icon Media Direct. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview!

     
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  • Two Weeks From Today: Connected TV Ad Summit, 45 Speakers Confirmed, Complimentary Signup

    Reminder that VideoNuze’s Connected TV Advertising Summit virtual is two weeks from today, on June 9th and 10th afternoons. The CTV Ad Summit will be the most in-depth conference of the year focused specifically on CTV, with 45 speakers on 14 sessions. Registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    Executives from Roku, NBCUniversal, Bloomberg, Tubi, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer, fuboTV, Digitas and many more will share data and insights that attendees can use to succeed in CTV.

    Many thanks to our Gold partners Beachfront, Comcast Technology Solutions, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Verizon Media, Wurl and Xandr.

    REGISTER NOW!

     
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  • Mediaocean’s Chief Product Officer Anupam Gupta on Navigating the Omnichannel World

    Mediaocean’s Chief Product Officer Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world in the 10 minute interview below. Anupam notes the rise of closed ecosystems by different content providers and platforms. Each brings its own first-party data and strong measurement of business outcomes. Mediaocean has been investing in workflows for buyers in an omnichannel world and creating data warehouses for analytics and optimization.

    For more in-depth insights, Anupam will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Navigating the Omnichannel World” with executives from NBCUniversal, Publicis Media and the VAB. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
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  • Beachfront’s Head of Strategy and Operations Laura Wu on Linear to Streaming Shift

    At VideoNuze’s upcoming Connected TV Advertising Summit on June 9th and 10th, Beachfront’s Head of Strategy and Operations Laura Wu will be on a panel, “The Great Transition: From Linear TV to Streaming” with executives from Crackle Plus, fuboTV and Verizon Media. In the 10 minute interview below, Laura previews where Beachfront is positioning itself in the shift, the role of addressability and what’s ahead.

    Reminder that registration is complimentary for the CTV Ad Summit and you can win a Roku TV and Streaming Soundbar!

    Watch the interview now!

     
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  • DoubleVerify’s Director of Product Strategy John Ross on Improving CTV Ad Transparency

    DoubleVerify’s director of product strategy John Ross explains how improving CTV ad transparency is critical to bolstering advertisers’ trust in a 10-minute interview below. DoubleVerify found a 3x increase in fraudulent CTV impressions in 2020 vs. 2019, which John attributes to CTV’s higher CPMs.

    This is a huge problem DoubleVerify is addressing, because CTV ad buyers are increasingly coming from TV, where brand safety and highly specific details about where ads ran are the norm. CTV needs to tackle these challenges in order for advertisers to gain further confidence in CTV and grow spending. John also talks about the role programmatic is playing in CTV and related transparency issues.

    John will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Programmatic’s Role in CTV Advertising” with Philo and Xandr. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
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  • Extreme Reach’s CTO Dan Brackett on CTV Ad Innovation

    Extreme Reach’s CTO and Co-Founder Dan Brackett discusses innovation in connected TV advertising in a 10 minute interview below. With its recent acquisition of Adstream, Dan explains how Extreme Reach’s technology enables advertisers and agencies to manage their creative supply chain and seamlessly activate their video campaigns across devices and services globally. Extreme Reach also handles all the talent rights management.

    Dan explains that these ongoing innovations in creative asset workflows reduce friction and enhance advertisers’ campaign ROIs. They’re also helping unify data and reporting so advertisers have better insight into campaign performance.

    Hear more from Dan at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “CTV Innovation: What’s Coming Next?” With Origin Media and Vevo. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
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  • Xandr’s Lauren Wiseman Explains Programmatic’s Role in CTV Advertising

    Xandr’s VP, OTT and Programmer Partnerships Lauren Wiseman explains where programmatic fits into connected TV advertising in a 10-minute interview below. Lauren discusses how programmatic in part helps linear TV buyers automate their buying and bring their own data, while for digital video apps programmatic has allowed them to jumpstart their revenue without having their own direct sales teams.

    Lauren sees programmatic happening more in deals based environments rather than in open market which is common in display advertising, with control being the primary benefit for both sellers and buyers. She explains transaction models in detail and what challenges remain for programmatic to play a bigger part in CTV.

    Hear more from Lauren at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Programmatic’s Role in CTV Advertising” with Philo and DoubleVerify. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
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  • Wurl’s CEO Sees Big Opportunity in Ad-Supported Streaming

    Wurl’s CEO Sean Doherty explains why he’s super optimistic about ad-supported streaming in a 10-minute video interview below. Wurl powers distribution for almost 900 ad-supported streaming channels, with active users up 45% in Q1 and ad impressions up 428% from Q1 ’20 to Q1 ’21. The company added 30 new employees so far in 2021 and is looking to double its headcount this year.

    One of the main reasons Sean is so bullish on streaming is the changing behavior of younger viewers who expect unconstrained access to their chosen content. Traditional TV and advertisers need to be more in synch with these expectations. To break through, AVOD services need to provide compelling content and improve their monetization.

    Hear more from Sean at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “FAST + AVOD = Big Opportunity,” with A+E Networks, Tubi and Digitas. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

    Watch the interview now!

     
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  • CTV Ad Summit Virtual Program Posted; 30+ Speakers Confirmed

    The program for the Connected TV Advertising Summit virtual on June 9th and 10th is now posted, with over 30 speakers confirmed. Reminder that registration is complimentary and all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    Executives from Roku, NBCUniversal, Bloomberg, Amplifi/Dentsu, Publicis, LG, Samsung, VIZIO, Vevo, A+E Networks, eMarketer and many more will be sharing their insights and perspectives on all the hottest CTV topics.

    The program’s sessions will explore topics such as how ad spending is moving to CTV/streaming as linear TV consumption declines, the role of FAST/AVOD, navigating omnichannel marketing with CTV, programmatic’s role, data/targeting, smart TV makers' ad strategies and more. There will be presentations by leading industry data providers eMarketer and Leichtman Research Group, and interviews with Roku and Bloomberg executives.

    Many thanks to our Gold partners Beachfront, DoubleVerify, Evergent, Extreme Reach, IRIS.TV, Mediaocean, Roku, Wurl and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
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  • Complimentary Registration for Connected TV Advertising Summit (virtual) on June 9th and 10th

    Registration is complimentary for VideoNuze’s next Connected TV Advertising Summit (virtual) which will be on the afternoons of June 9th and 10th. In addition, all attendees will be entered to win a Roku TV and Smart Soundbar generously provided by Roku.

    CTV and streaming have moved to center stage for all buyers and sellers of premium video advertising. Next week’s NewFronts presentations will highlight how viewer behavior is shifting from linear TV consumption via traditional pay-TV to streaming via connected TVs. The consequence is that advertisers need to shift a portion of their spending to reach audiences (especially younger viewers) who can’t be accessed via linear TV any longer.

    While the access rationale is compelling, the other piece of the equation is that CTV/streaming give advertisers targeting, measurement and attribution capabilities traditionally associated with digital. This means that CTV/streaming can be used for both branding and performance-oriented campaigns. As advertisers seek better return on ad spend, CTV/streaming’s ability to meet performance KPIs is highly appealing.

    We’ll be digging deep into these main themes and related topics at the CTV Ad Summit (program coming soon). You’ll hear from senior executives at ad buyers, content providers, technology companies and other stakeholders. The goal is to help attendees understand how to succeed as the world moves to a CTV/streaming-first approach.  

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
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  • Win a Roku TV and Smart Soundbar at the Connected TV Advertising Summit (Virtual) on June 9th and 10th

    A reminder that VideoNuze’s next Connected TV Advertising Summit (Virtual) will be on the afternoons of June 9th and 10th. Registration is complimentary and all attendees will be entered to win a 50-inch Roku TV and Smart Soundbar generously provided by Roku.

    CTVs and streaming have become the top priority for content providers of all sizes, as well as advertisers looking to reach younger cord-cutters in particular. The pandemic and proliferation of ad-supported streaming services has driven CTV usage higher; earlier this week FreeWheel reported that 62% of consumption on devices in the second half of 2020 was on CTVs. eMarketer predicts CTV advertising in the U.S. alone will jump to $18.3 billion in 2024, up 61% from 2021.
     
    VideoNuze’s 2021 Connected TV Advertising Summit (Virtual) will bring together senior executives from ad buyers, content providers, technology companies and other stakeholders. The two afternoons of high-impact learning will include one-on-one interviews, panel discussions and research presentations with fresh, actionable data. Once again, the CTV Ad Summit will be the most focused, in-depth conference of the year on CTVs and CTV advertising.

    If your business success depends on understanding the future of CTV, the CTV Ad Summit is a must-attend event.

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

    REGISTER NOW!

     
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  • Save the Date - Connected TV Advertising Summit (Virtual) on June 9th and 10th Afternoons

    Please save the date for VideoNuze’s next Connected TV Advertising Summit (Virtual) on the afternoons of June 9th and 10th. Registration is complimentary.

    Connected TVs (CTVs) and streaming are the most important catalysts driving change in TV and video industries. In the U.S. alone over 80% of households now have at least one CTV, with many having two or more CTVs.
     
    With viewership surging during the pandemic and ad-supported streaming services proliferating, eMarketer is forecasting that CTV advertising in the U.S. will jump to $18.3 billion in 2024, up 61% from 2021.
     
    The CTV Ad Summit (Virtual) will bring together senior executives from ad buyers, content providers, technology companies and other stakeholders. The two afternoons of high-impact learning will include one-on-one interviews, panel discussions and research presentations with fresh, actionable data. Once again, the CTV Ad Summit will be the most focused, in-depth conference of the year on CTV advertising.

    If the future of your business is tied to the growth and success of CTVs, the CTV Ad Summit (Virtual) is a must-attend event.

    Many thanks to our Gold partners Beachfront, Extreme Reach, Mediaocean, Roku and Xandr. To learn more about sponsorship opportunities please contact me.

     
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