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  • Mediaocean’s Chief Product Officer Anupam Gupta on Navigating the Omnichannel World

    Tuesday, May 25, 2021, 2:34 PM ET
    |
    Posted by Will Richmond

    Mediaocean’s Chief Product Officer Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world in the 10 minute interview below. Anupam notes the rise of closed ecosystems by different content providers and platforms. Each brings its own first-party data and strong measurement of business outcomes. Mediaocean has been investing in workflows for buyers in an omnichannel world and creating data warehouses for analytics and optimization.

    For more in-depth insights, Anupam will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Navigating the Omnichannel World” with executives from NBCUniversal, Publicis Media and the VAB. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.

     

     

     

    Categories: Advertising

    Topics: Connected TV Advertising Summit 2021, Mediaocean

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VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

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