Mediaocean’s Chief Product Officer Anupam Gupta discusses how ad buyers can successfully navigate the omnichannel world in the 10 minute interview below. Anupam notes the rise of closed ecosystems by different content providers and platforms. Each brings its own first-party data and strong measurement of business outcomes. Mediaocean has been investing in workflows for buyers in an omnichannel world and creating data warehouses for analytics and optimization.

For more in-depth insights, Anupam will be speaking at VideoNuze’s CTV Ad Summit virtual on June 9th and 10th, on the session “Navigating the Omnichannel World” with executives from NBCUniversal, Publicis Media and the VAB. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.