Magnite

Research: CTV Audiences Reflect U.S. Diversity and Age Profiles Posted on 10-25-2021
Connected TV audiences reflect the diversity and age profiles of the U.S. population, making it a better platform for advertisers to achieve their key performance objectives compared to traditional TV...
What’s Next for Identity in CTV? Posted on 08-10-2021
Historically, in digital advertising, third-party cookies have been used to identify audiences in desktop and mobile web environments for the purposes of reaching them and gathering insights on consumer activity....
IRIS.TV and SpotX Bring Contextual Targeting Segments to CTV Posted on 06-07-2021
IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the...