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Magnite

VideoNuze Analysis (4 items)

  • What’s Next for Identity in CTV? Posted on 08-10-2021

    Historically, in digital advertising, third-party cookies have been used to identify audiences in desktop and mobile web environments for the purposes of reaching them and gathering insights on consumer activity....

  • IRIS.TV and SpotX Bring Contextual Targeting Segments to CTV Posted on 06-07-2021

    IRIS.TV and SpotX (part of Magnite) announced this morning they’re partnering to offer industry-standard contextual targeting segments to SpotX’s video ad supply. The move will give ad buyers the...

  • Growth Ahead for Magnite/SpotX as CTV Ad Market Expands Posted on 02-08-2021

    Last Friday’s announcement that Magnite is acquiring SpotX from RTL Group for almost $1.2 billion was further evidence of connected TV advertising’s momentum and the combined company’s market opportunity....

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