IRIS.TV’s VP of Publisher Partnerships Lauren Gabriele explains the role of contextual data in connected TV inventory in the 10 minute interview below. Lauren notes that ad buyers considering CTV inventory are focused on brand safety, transparency, measurement and attribution, especially relatively to traditional linear TV.

Content providers can address these areas by enabling improved contextual analysis of their video segments which Lauren believes can be a a strong signal of brand safety. Lauren provides examples of how content providers, especially in news, are doing this already, helping unlock value in their CTV inventory.

To learn more, attend the session Lauren is moderating at next week’s VideoNuze Connected TV Ad Summit virtual, “Targeting in CTV: The New Data Paradigm” with panelists from Xumo, Index Exchange and Icon Media Direct. Registration is complimentary and you can win a Roku TV and Streaming Soundbar.