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Analysis for 'VideoNuze 2015 Online Video Advertising Summit'

  • NewFronts, Upfronts and the Ongoing Battle for Video Ad Budgets [AD SUMMIT VIDEO]

    At the 2015 Video Ad Summit, we reprised a session from 2014, focused on NewFronts, Upfronts and the Ongoing Battle for Video Ad Budgets, including Jackie Kulesza, EVP, Group Director, Digital Acceleration, Starcom and Adam Shlachter, Chief Investment Officer, Digitas Lbi, with Tim Hanlon from The Verrtere Group moderating.

    The session included a deep dive into why the Upfronts are still important to advertisers even as online video advertising spending has soared. Still, Jackie and Adam agreed that advertisers are seeking more flexibility than ever to buy in real-time and optimize their campaigns, which has put huge pressure on the Upfront process.

    The session also touched on the important role of data, why price is still a critical issue, how measurement challenges are still holding back true cross-platform audience buying, how advertisers are adapting and much more.

    Watch the interview now (34 minutes, 10 seconds)

     
  • Hearst's Co-President Neeraj Khemlani Shares Insights On New Video Landscape [AD SUMMIT VIDEO]

    Neeraj Khemlani, co-president of Hearst Entertainment & Syndication shared his insights on the new video landscape and how to succeed in it during his keynote interview with me at the recent Video Ad Summit. Neeraj has a great perspective on the topic given his role at Hearst and the company’s investments in video leaders like AwesomenessTV, Roku, BuzzFeed, Vice and others.

    Neeraj sees this as a time of huge experimentation, with Hearst looking to place bets on brands that will resonate with younger audiences. The key here is for talent to be authentic and build their audiences. When this happens, they’re “earning” their distribution organically, rather than trying to establish it formally as in traditional media distribution models. That’s a huge shift.

    Among other topics, Neeraj discusses “CosmoBody,” the company’s new SVOD service and why it’s ad-free, why news is a perfect fit for video and mobile, why having a strong editorial point of view is critical, how Facebook is changing video viewing and lots more.

    Watch the interview now (33 minutes, 51 seconds)

     
  • UM's Chief Investment Officer David Cohen On Big Video Ad Shifts [AD SUMMIT VIDEO]

    One of the highlights of the recent Video Ad Summit was the keynote conversation with David Cohen, Chief Investment Officer at Universal McCann. David is one of the foremost digital thought-leaders in the advertising industry and oversees billions of dollars of client spending.

    In the interview with me, David shared his insights across a range of topics, including how the proliferation of platforms and data is driving a much more complicated landscape, exponentially multiplying how to connect with audiences. David sees the big challenge as re-aggregating today’s fragmented audiences so advertisers can deliver messages at scale.

    David says there’s no silver bullet for addressing this, but believes data and measurement are the key pathways. With advertisers demanding more flexibility, David sees the TV upfront process as becoming antiquated, with spending shifting to routes that require lower initial commitments and more room to adapt. He says there’s no “must-buy” in TV any longer, with many digital alternatives now available.

    In the interview David also touches on video pricing, how measurement challenges are holding back spending, why SVOD is driving declines in linear TV ratings, why pay-TV unbundling is coming, millennials’ expectations, how programmatic is impacting cross-channel video advertising, why lack of premium inventory continues to be a challenge for online video, how UM’s own measurement solution works and how it’s organizing itself to devote more resources to campaign optimization.

    We wrap up with David sharing his thoughts on 4 major video providers and what’s ahead in the next 12 months.

    Watch the interview now (37 minutes, 45 seconds)

     
  • Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing [AD SUMMIT VIDEO]

    Mobile video is now up to 42% of all online video viewed and is poised to surpass 50% later this year, making it a top priority for advertisers. So our Video Ad Summit session, “Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing,” was one of the most timely discussions in the day-long program.  

    The session explored how mobile video fits with cross-screen strategies, why mobile video durations are shortening, why 15-second ads dominate on mobile but are changing, what role Facebook and Snapchat are playing in mobile video advertising, why there’s more data in mobile video than in desktop video, whether mobile video will move from the horizontal to the vertical format and lots more.   

    The session included Mike Berkley (Head of Product, Viacom), Dan Colarusso (Executive Editor, Digital, Reuters), Rachel Pasqua (Head of Mobility, MEC North America), Frank Sinton (CEO, Beachfront Media), with Michael Sebastian (Reporter, AdAge) moderating.

    Watch the session video now (30 minutes, 18 seconds)

     
  • Modernizing the Monetization of Video: The Content Provider's Perspective [AD SUMMIT VIDEO]

    These are complicated times for video content providers, with more opportunities to monetize their video inventory and partner with advertisers, yet more complexity as well. How to succeed in this rapidly evolving environment was the topic of our Video Ad Summit panel, “Modernizing the Monetization of Video: The Content Provider’s Perspective.”

    The session included Lorne Brown (Founder & CEO, Operative), Sean Holzman (Chief Digital Revenue Officer, Bonnier), Stephano Kim (SVP, Ad Operations & Chief Digital Strategist, Turner Broadcasting), David Morris (Chief Revenue Officer, CBS Interactive) and Lisa Valentino (Chief Revenue Officer, Conde Nast Entertainment), with Tom Herman (CEO, DashBid) moderating.

    The wide-ranging discussion touched on various topics including how campaign success metrics are changing, why performance and engagement are paramount, how content providers are creating their own data management platforms and selectively exposing their first-party data, why the consumer is really in the driver’s seat, the role of branded entertainment, the challenges of moving to a direct-to-consumer approach at scale, ad-blocking and much, much more.

    Watch the session video now (32 minutes, 36 seconds)

     
  • Are TV and Video Advertising Converging or Diverging? [AD SUMMIT VIDEO]

    The leadoff session at the recent Video Ad Summit focused on the topic of whether TV and video advertising are converging or diverging. In other words, are advertisers going to opt for converged, multiscreen campaigns that incorporate TV, or is ad spending a zero sum game with advertisers shifting spending from TV to video?

    With tens of billions of dollars of annual TV and video ad spending, obviously this is a pressing question. Scott Ferber, Chairman and CEO of Videology, kicked off the session with a compelling presentation that made the case for convergence, with data playing a key role in making this happen.

    Then Scott moderated a discussion with Andrew Feigenson (Managing Director, Digital, Nielsen), Kris Magel (Chief Investment Officer, Initiative U.S.), Melissa Roberts (GM, Enterprise Solutions, FreeWheel) and Brian Wieser (Senior Analyst, Pivotal Research Group). The group dug into the convergence-divergence question from all angles.

    Watch the session video now 42 minutes, 33 seconds

     
  • VideoNuze Podcast #278: Data Takes Center Stage

    I'm pleased to present the 278th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and dig into why data is taking center stage for video content providers and advertisers. We completely agree with the point Videology Chairman and CEO Scott Ferber made in his opening presentation at this past Tuesday's Video Ad Summit, that "The One With the Data Rules" in the converged world.

    There is growing recognition that data is the glue that will guide multiscreen strategies and executions, in both content development and advertising. We discuss how companies like Netflix, Hulu, Sling TV and others are already capitalizing on data. Yet, it's still early days for exploiting data's full potential.

    As our Video Ad Summit morning keynoter, David Cohen, Chief Investment Officer of Universal McCann said very well, we're in a phase where advertisers are trying to re-aggregate audiences across platforms and services at a scale comparable to what was available on TV not that long ago. Doing so is incredibly difficult, but data is the key to ultimately enabling this.

    Listen in to learn more!



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    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Videology CEO: Why TV/Video Ad Convergence is Coming and Data Rules

    Hundreds of industry executives turned out for yesterday's 5th annual VideoNuze Online Video Ad Summit for a jam-packed day of learning and networking. I'll be posting all of the session video recordings over the next few weeks as soon as they're edited.

    Scott Ferber, chairman and CEO of Videology (the Video Ad Summit's Title Partner), kicked off the day with a presentation titled "TV and Video: A Year of Convergence" in which he articulated why convergence is not about "either/or" but rather is about "more" - essentially good news for TV advertising. Scott shared a number of relevant data points supporting the case and then moderated a session which dug deeper into the issues.

    For today, I have embedded Scott's slides below, which perfectly set the stage for the Video Ad Summit's program. As you'll see, Scott's "golden rule" for the converging world  is "The One with the DATA Rules." This was echoed throughout every session of the day, with participants repeatedly reinforcing this point, while observing a key challenge is distilling the key data that really matters into actionable insights.

    I'll have lots more on the Video Ad Summit in the coming weeks. It was an amazing day and I'm incredibly grateful to our 55 executive speakers and 21 sponsors!

    continue reading

     
  • LAST CHANCE to Register for Tomorrow's Video Ad Summit

    The 5th annual VideoNuze Online Video Ad Summit is tomorrow, Tuesday, June 16th in NYC. So if you've been on the fence about whether to attend, this is your last chance to decide. Here's are some inducements:

    - 55 industry executives will be speaking on 13 different sessions covering the most relevant topics in online video, including TV/Video advertising convergence, mobile video advertising, YouTube, Programmatic from the buy and sell sides, how brands and content providers are modernizing their business approaches for the online video era, viewability, innovation, connected TVs and much more.

    - Our 2 fantastic keynote guests are David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content in interviews with me.

    - Over 500 industry colleagues are registered, guaranteeing a premier day of networking, as well as learning.

    - Cocktails on the terrace, on what will be a beautiful summer evening (fingers crossed!).

    What else can I tell you?

    Join us!

    Register now!

     
  • Future of Video Advertising and Content are Focus of Keynotes at Tuesday's Video Ad Summit

    These are turbulent times in both video advertising and video content, with longstanding assumptions being rocked by new technologies and viewer behaviors. Nobody has all the answers to how things will ultimately shake out, but at next Tuesday's 5th annual Online Video Advertising Summit, we're privileged to have 2 prominent industry leaders keynoting, who will provide their insights on the current market and where things are heading.

    In the morning, I'll interview David Cohen, Chief Investment Officer for Universal McCann, who is widely recognized as one of the advertising industry's foremost digital thought-leaders. David will discuss how clients are looking for ever-greater buying flexibility which renders the upfronts antiquated, the challenge of re-aggregating TV audiences across fragmented video platforms, how UM is driving an "automation agenda," and why cross-platform measurement is so vexing, among other topics.

    Then in the afternoon, I'll interview Neeraj Khemlani, Co-president, Hearst Entertainment & Syndication and President, Hearst Digital Studios.  Neeraj will share insights on how online video is reinventing the studio model, why the intersection of news and video is so compelling, what established media companies need to do to succeed with video, and the strategy behind Hearst's big video investments (e.g. Vice, BuzzFeed, Roku, AwesomenessTV, etc.), among other topics.

    Both keynotes will be grounded in the realities of today's advertising and content dynamics, but will be forward-looking, as we examine how key trends will further develop. Each keynote will provide critical insights to attendees about what to expect going forward. I'm really excited about interviewing both David and Neeraj to learn from them as they share their respective points of view.

    Over 400 industry colleagues are now registered for the Video Ad Summit and there's still time to join them.

    Learn more and register now!

     
  • Video Ad Summit Finalized: 54 Speakers, 13 Sessions, 21 Sponsors, All In 1 Amazing Day

    The full program for the June 16th VideoNuze Online Video Advertising Summit in NYC is now complete, with 54 industry leaders set to appear on 13 different sessions that will cover all of the hottest online video ad industry topics (see full program here). If your business relies in any way on online video advertising's success, the Video Ad Summit is a highly-focused, must-attend day of learning.

    With over 350 executives already registered to attend, the Video Ad Summit is also an excellent day of networking and business development. Registrants come from throughout the ecosystem - ad agencies, brands, content providers, technologists, venture capitalists, journalists and others.

    Headlining the event are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

    Executives from ABC, Bonnier, CBS Interactive, Conde Nast, Defy Media, Digitas, Google, Heineken USA, Hulu, MEC Nielsen, Puma, Reuters, Roku, Starcom, Turner, Viacom, Xaxis, Zenith Optimedia will also be on stage, along with dozens of others.

    The Video Ad Summit is generously supported by 21 sponsors, including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku, Tremor Video and VertaMedia.

    Learn more and register now!

     
  • TV and Online Video Advertising: Convergence or Divergence Ahead?

    Are TV advertising and online video advertising converging or diverging? With tens of billions of dollars of advertising spending at stake and soaring bets on original programming, this is a critical question for all players in the ecosystem.

    There's a clear case for divergence, with spending shifting away from TV and toward online video. Linear ratings are down, viewers are taking more control over their experiences than ever, SVOD is booming, online originals are proliferating and online video offers superior targeting, ROI and programmatic options. A recent report indicated that in April 2015, TV spending was down 7% for broadcast and 8% for cable year-over-year, while online video was up 44% year-over-year.

    continue reading

     
  • Over 50 Industry Executives To Speak At June 16th Video Ad Summit

    Over 50 industry executives will be speaking on 13 different sessions at the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC, promising a premier day of learning for anyone with a stake in the booming business of online video advertising.

    Headlining the event are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

    Other speakers recently added include David Morris (Chief Revenue Officer, CBS Interactive), Hermann Hassenstein (Global Head of Marketing Planning, Puma), Rachel Pasqua (Head of Mobility, MEC North America), Stephano Kim (SVP, Ad Operations and Chief Data Strategist, Turner), Sean Muller (CEO and founder, iSpot.tv) and Jonah Goodhart (CEO, Moat), among others. I'm also delighted that The Wall Street Journal's Mike Shields and AdAge's Michael Sebastian, 2 of the savviest industry observers around, will each be moderating a session.

    The Video Ad Summit is generously supported by 21 sponsors, including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku, Tremor Video and VertaMedia.

    Learn more and register now!

     
  • LAST DAY to Save On Video Ad Summit Registration and Win a 55-inch Roku TV

    Today is the last day to save $100 on tickets to the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. As a bonus, all early bird registrants will also be entered to win a 55-inch TCL Roku TV.

    This year's program is the best one yet, packed with C-level executive speakers from agencies, content providers and technology companies. Headlining the day are our 2 keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, who will share their insights on the future of advertising and content.

    The program also features over 35 executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, MEC, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and others, on a dozen sessions throughout the day.

    Hundreds of industry colleagues will be attending, promising an action-packed day of learning and networking.

    Huge thanks to our 20 sponsors, all of whom will have executives attending: Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, JW, Roku and Tremor Video.

    Register now and save!

     
  • Just 2 Days Left to Save $100 on Video Ad Summit Registration and to Win a 55-inch Roku TV

    Early bird discounted registration ends this Friday for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. All early bird registrants save $100 and are entered to win a 55-inch TCL Roku TV.

    Our top-notch program includes keynote guests David Cohen, Chief Investment Officer, Universal McCann and Neeraj Khemlani, co-president, Hearst Entertainment & Syndication, plus 35 executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, MEC, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and many more.

    The Ad Summit is generously supported by 19  industry leaders including Title Partner Videology; Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, Beachfront Media, Genesis Media, LiveRail, Nielsen, Ooyala, Operative, Teads.tv and TubeMogul, plus Branding Partners Adobe, Akamai, Alphonso, Brightcove, Roku and Tremor Video.

    Don't delay - register now and save!

     
  • New Keynote Speaker for June 16th Video Ad Summit - David Cohen, Chief Investment Officer, Universal McCann

    I'm thrilled to announce that Universal McCann Chief Investment Officer David Cohen will be the morning keynote guest at the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC. One of the industry's foremost innovators, David will participate in a interview with me titled "The Future of Video Advertising," in which he'll share insights on how unprecedented forces are impacting video advertising and who the ultimate winners will be in the fast-evolving landscape.

    In addition, our afternoon keynote guest is Neeraj Khemlani, Co-President of Hearst Entertainment & Syndication and President, Hearst Digital Studios. Neeraj will participate in a conversation with me, titled "The Future of Video Content Providers," in which he'll explain how established media companies are transforming themselves for the online video era and new entrants are gaining audience momentum. Neeraj will also provide insight into Hearst's key video initiatives including investments in Vice, AwesomenessTV, BuzzFeed, Roku and others.


    David and Neeraj are part of an all-star group of over 35 industry executives from Bonnier, CBS Interactive, Digitas, Disney/ABC, Conde Nast, Google, Heineken USA, Initiative, Nielsen, Puma, Reuters TV, Starcom, Turner Broadcasting, Viacom, Zenith Optimedia and many more who will be participating in this premier day of learning and networking!

    Early bird, discounted registration expires THIS Friday, May 22nd, so don't delay. Register now to save and to win a 55-inch TCL Roku TV!

    Learn more and register now!

     
  • Don't Miss Out - Register Now to Win a 55-Inch TCL Roku TV at the June 16th VideoNuze Online Video Ad Summit

    Don't miss out on a chance to win a 55-inch TCL Roku TV by registering early for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC.

    Yesterday's Verizon-AOL deal was yet another reminder of how online video advertising and the ad tech that supports it have moved to center stage in the media industry. To learn more about why, our Video Ad Summit sessions will cover the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation.

    The program features key industry thought-leaders like Kris Magel (Chief Investment Officer, Initiative), Adam Shlachter (Chief Investment Officer, Digitas), Julian Zilberbrand (EVP, Zenith Optimedia), Jackie Kulesza (EVP, Starcom), Neeraj Khemlani (Co-President, Hearst Entertainment & Syndication), Ron Amram (Sr. Media Director, Heineken), Mike Berkley (Head of Product, Viacom), plus many more.

    If you need to understand what's really happening with online video advertising then the Ad Summit will be a must-attend day of learning and networking with executives from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

    Learn more and register now!

     
  • Win a 55-Inch TCL Roku TV by Registering Early for June 16th VideoNuze Online Video Ad Summit

    Reminder that all early bird registrants for the 5th annual VideoNuze Online Video Ad Summit on Tuesday, June 16th in NYC will be entered to win a 55-inch TCL Roku TV, generously provided by Roku.

    The Ad Summit program features leading executives such as Kris Magel (Chief Investment Officer, Initiative), Adam Shlachter (Chief Investment Officer, Digitas), Julian Zilberbrand (EVP, Zenith Optimedia), Jackie Kulesza (EVP, Starcom), Neeraj Khemlani (Co-President, Hearst Entertainment & Syndication), Ron Amram (Sr. Media Director, Heineken), Mike Berkley (Head of Product, Viacom), plus many more.

    The program includes 14 sessions on the convergence of TV and video advertising, programmatic from both the buyers' and publishers' sides, how video monetization is being modernized from both the buyers' and publishers' side, mobile video, connected TVs, the NewFronts/Upfronts, viewability and online video ad innovation.

    The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

    Learn more and register now!

     
  • Discounted Registration for June 16th VideoNuze Ad Summit, Videology On Board as Title Partner

    Save now with discounted early bird registration for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. Reminder that all early bird registrants will be entered to win a 55-inch TCL Roku TV, graciously provided by Roku.

    I'm also very pleased to announce that Videology is on board as a Title Partner for the event. Videology's CEO and founder Scott Ferber will kick off the day presenting on the state of online video advertising and its convergence with TV, to be followed by a panel he'll moderate on the same topic.

    In addition, Operative is a new Headline Partner and Adobe and Akamai are new Branding Partners. In all there are 14 industry leading companies now supporting the event, with a few spots still remaining. I'm grateful for all of their involvement.

    The Ad Summit program is also shaping up well, with sessions planned across all of the most important industry topics including programmatic, viewability, convergence, mobile, branded entertainment, innovation and much more.

    The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees and featured 40+ speakers.

    Learn more and register now!

     
  • Reminder: Register Early for the June 16th VideoNuze Ad Summit and Win a 55-Inch Roku TV

    A reminder that early bird discounted registration is open for the 5th annual VideoNuze Online Video Advertising Summit on Tuesday, June 16th in NYC. All early bird registrants will be entered to win a 55-inch TCL Roku TV, graciously provided by Roku.

    There is a ton going on in online video advertising, and the Ad Summit will dive deeply into all of the hottest topics such as programmatic, viewability, convergence, mobile, branded entertainment, innovation and much more. The Ad Summit will once again be a must-attend day of learning and networking with industry leaders from brands, agencies, content providers, technology companies and others in the ecosystem. Last year's Ad Summit drew over 420 attendees, featuring 40+ speakers.

    There are 10 terrific industry-leading companies on board so far as sponsors, including Premier Partners DashBid, FreeWheel and Pixability, Headline Partners Altitude Digital, LiveRail/Facebook, Ooyala, Teads.tv and TubeMogul plus Branding Partners Brightcove and Roku. I'm grateful for their generous support!

    Learn more and register now!

     
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