I'm pleased to present the 278th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.
This week Colin and dig into why data is taking center stage for video content providers and advertisers. We completely agree with the point Videology Chairman and CEO Scott Ferber made in his opening presentation at this past Tuesday's Video Ad Summit, that "The One With the Data Rules" in the converged world.
There is growing recognition that data is the glue that will guide multiscreen strategies and executions, in both content development and advertising. We discuss how companies like Netflix, Hulu, Sling TV and others are already capitalizing on data. Yet, it's still early days for exploiting data's full potential.
As our Video Ad Summit morning keynoter, David Cohen, Chief Investment Officer of Universal McCann said very well, we're in a phase where advertisers are trying to re-aggregate audiences across platforms and services at a scale comparable to what was available on TV not that long ago. Doing so is incredibly difficult, but data is the key to ultimately enabling this.
Listen in to learn more!