VideoNuze
  • Close
  • Posts
  • News Roundup
  • Podcasts
  • Perspectives
  • Events
  • Categories
  • Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing [AD SUMMIT VIDEO]

    Monday, July 6, 2015, 11:46 AM ET
    |
    Posted by Will Richmond

    Mobile video is now up to 42% of all online video viewed and is poised to surpass 50% later this year, making it a top priority for advertisers. So our Video Ad Summit session, “Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing,” was one of the most timely discussions in the day-long program.  

    The session explored how mobile video fits with cross-screen strategies, why mobile video durations are shortening, why 15-second ads dominate on mobile but are changing, what role Facebook and Snapchat are playing in mobile video advertising, why there’s more data in mobile video than in desktop video, whether mobile video will move from the horizontal to the vertical format and lots more.   

    The session included Mike Berkley (Head of Product, Viacom), Dan Colarusso (Executive Editor, Digital, Reuters), Rachel Pasqua (Head of Mobility, MEC North America), Frank Sinton (CEO, Beachfront Media), with Michael Sebastian (Reporter, AdAge) moderating.

     

     

                        

     

    Categories: Advertising, Mobile Video

    Topics: Beachfront Media, MEC, Reuters, Viacom, VideoNuze 2015 Online Video Advertising Summit

  • CTV Ads 2022 Session Videos - Leaderboard

Related Posts

  • Are TV and Video Advertising Converging or Diverging? [AD SUMMIT VIDEO]
  • Modernizing the Monetization of Video: The Content Provider's Perspective [AD SUMMIT VIDEO]

Also see:

Pixability Becomes a Member of GARM to Help Set Brand Safety and Suitability Standards

Read More

Connect with VideoNuze

Receive VideoNuze Daily
Sample Newsletter

Exclusive News Roundup

  • Google president talks Netflix rumors, cookies and TV upfronts at Cannes AdAge
  • Price Sensitivity Way Up Among Subscription Streaming Customers, NPD Group Says Next TV
  • Horizon To Test Comscore Local TV Measurement As 'Currency' Mediapost
  • Netflix Confirms Partnership Talks for Ad-Supported Service WSJ
  • TikTok Turns On the Money Machine Bloomberg
  • Online video ad spend is up 30% since the last quarter, and YouTube still leads to way Tubefilter
More News
CTV Ads 2022 Session Videos - Medium Rectangle

Our Sponsors

  • CTV Ads 2022 Session Videos

About VideoNuze

VideoNuze is the authoritative online source for original analysis and news aggregation focused on the burgeoning online video industry. Founded in 2007 by Will Richmond, a 20-year veteran of the broadband, cable TV, content and technology industries, VideoNuze is read by executive-level decision-makers who need to get beyond the standard headlines and achieve a deep understanding of online video’s disruptive impact.

© Copyright 2022. Broadband Directions LLC. All rights reserved.
  • VideoNuze
    • About Us
    • Contact Us
    • Sponsoring VideoNuze
    • Will Richmond
    • Terms & Conditions