Monday, July 6, 2015, 11:46 AM ET|Posted by Will Richmond
Mobile video is now up to 42% of all online video viewed and is poised to surpass 50% later this year, making it a top priority for advertisers. So our Video Ad Summit session, “Small Screens, Big Opportunities: Why Mobile Video is Skyrocketing,” was one of the most timely discussions in the day-long program.
The session explored how mobile video fits with cross-screen strategies, why mobile video durations are shortening, why 15-second ads dominate on mobile but are changing, what role Facebook and Snapchat are playing in mobile video advertising, why there’s more data in mobile video than in desktop video, whether mobile video will move from the horizontal to the vertical format and lots more.
The session included Mike Berkley (Head of Product, Viacom), Dan Colarusso (Executive Editor, Digital, Reuters), Rachel Pasqua (Head of Mobility, MEC North America), Frank Sinton (CEO, Beachfront Media), with Michael Sebastian (Reporter, AdAge) moderating.