Supply-side platforms (SSPs) love to tout unique and premium video inventory. The reality is premium video inventory is scarce, and unique premium video inventory is even more rare. To...
Everyone knows that video viewing is exploding, but for content publishers and creators, figuring out how to monetize all that usage is an ever-present challenge. This question was the focus...
These are complicated times for video content providers, with more opportunities to monetize their video inventory and partner with advertisers, yet more complexity as well. How to succeed in this...