These are turbulent times in both video advertising and video content, with longstanding assumptions being rocked by new technologies and viewer behaviors. Nobody has all the answers to how things will ultimately shake out, but at next Tuesday's 5th annual Online Video Advertising Summit, we're privileged to have 2 prominent industry leaders keynoting, who will provide their insights on the current market and where things are heading.
In the morning, I'll interview David Cohen, Chief Investment Officer for Universal McCann, who is widely recognized as one of the advertising industry's foremost digital thought-leaders. David will discuss how clients are looking for ever-greater buying flexibility which renders the upfronts antiquated, the challenge of re-aggregating TV audiences across fragmented video platforms, how UM is driving an "automation agenda," and why cross-platform measurement is so vexing, among other topics.
Then in the afternoon, I'll interview Neeraj Khemlani, Co-president, Hearst Entertainment & Syndication and President, Hearst Digital Studios. Neeraj will share insights on how online video is reinventing the studio model, why the intersection of news and video is so compelling, what established media companies need to do to succeed with video, and the strategy behind Hearst's big video investments (e.g. Vice, BuzzFeed, Roku, AwesomenessTV, etc.), among other topics.
Both keynotes will be grounded in the realities of today's advertising and content dynamics, but will be forward-looking, as we examine how key trends will further develop. Each keynote will provide critical insights to attendees about what to expect going forward. I'm really excited about interviewing both David and Neeraj to learn from them as they share their respective points of view.
Over 400 industry colleagues are now registered for the Video Ad Summit and there's still time to join them.