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Analysis for 'VideoNuze 2012 Online Video Advertising Summit'

  • Best Practices in Online Video Advertising Session [VIDEO]

    At the VideoNuze Online Video Advertising Summit in June, we had a great panel on best practices in online video advertising, which included Darren Feher, President and CEO of Conviva, Beth Lawrence, EVP, Ad Sales, The Weather Channel, Ravi Pahilajani, Associate Media Director, Razorfish, Aleck Schleider, VP Product Vertical, Videology and moderated by Larry Thomas of Latergy.

    The session video is embedded below:

     
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  • A Big Picture Debate on the Future of Online Video Advertising [VIDEO]

    At last month's VideoNuze 2012 Online Video Advertising Summit, our closing session was a big picture debate on the future of online video advertising, featuring AOL's Frank Besteiro, NBCU's Peter Naylor, TiVo's Tara Maitra, TubeMogul's Brett Wilson and YouTube's Suzie Reider, which I moderated.

    One of the things the group addresses is whether buyers of online video advertising will prefer an impression-based model (akin to traditional TV advertising) or an engagement-based model (akin to search and other forms of online advertising). I believe it's a key question as it goes to the heart of how video advertising will work and the experience viewers will have online. Within this larger question is the omnipresent issue of measurement - when will there be an accepted currency for online video advertising, and what will it be?

    Watch the video

     
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  • Experts Agree: Measurement is Top Online Video Ad Challenge [VIDEO]

    One of the hottest topics in the online video world is whether ad dollars are shifting over from TV. Given that so much of original online video is free, and that ad spending as a whole is roughly flat, the success of online video pretty much depends on persuading media buyers to allocate some of their dollars to online video.

    At last month's VideoNuze 2012 Online Video Advertising Summit, a panel of industry experts from GroupM, Digitas, Adap.tv, Collective and Canaan Partners discussed this topic and key challenges to increasing online video ad spending. Not surprisingly, the top challenge is improved viewer measurement and more specifically, unifying online metrics with traditional ones from TV. This wide-ranging discussion provides great insight into what media buyers are looking for and how the online video ad market is evolving.

    Watch the video

     
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  • eMarketer's Hallerman: Online Video Ads Will Grow, But TV Ads Aren't Going Away Anytime Soon [VIDEO]

    At the recent VideoNuze 2012 Online Video Advertising Summit, eMarketer's principal analyst David Hallerman presented data on the state of the online video advertising market. While bullish about its prospects for growth, one of David's clear message was that TV advertising isn't going away any time soon, and in fact the growth of ad dollars TV will experience over the next 5 years will actually be greater than online video's.

    In David's presentation, he explains the key factors he believes will hinder or help online video's growth. No surprise, one of the most important is unified measurement. Overall, David sees online video advertising as being complimentary to TV advertising. At the end of the session I join him on stage for 10 minutes of Q&A.

    Note: David's slides are available for download here.

    Watch the video

     
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  • For Video Advertising Across 3 Screens, Simplicity is Key [VIDEO]

    Each week it seems there's another research research report showing how viewers are increasingly splitting their time watching video on multiple devices. Audience fragmentation is creating new opportunities and headaches for advertisers trying to reach their target audiences efficiently and cost-effectively.

    This was the topic of one of our panel discussions at the VideoNuze Online Video Advertising Summit a couple of weeks ago, which included Marc DeBevoise, SVP/GM, Entertainment at CBS Interactive, Suzanne McDonnell, SVP, Ad Solutions, Discovery and Anupam Gupta, President and CEO, Mixpo, with Nick Buzzell, President and Executive Producer, NBTV Studios, moderating.

    Two of the recurring themes of the session were that simplicity is essential for advertisers to capitalize on advertising opportunities across three screens and that it is still early days, so multi-screen advertising approaches vary depending on specific circumstances. The excitement around new technologies and devices is compelling but understanding client objectives and their level of sophistication is crucial. This is one of the reasons that pre-rolls, mid-rolls and post-rolls have become omnipresent; they're comparable and complimentary to existing TV advertising, making them relatively easy to work with.

    There were lots of other great insights and lessons shared in this 25 minute session.

    Watch the video

     
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  • "TV Is An App" - News Corp.'s Chief Digital Officer Jon Miller [VIDEO]

    Interviewed by the NY Times' Amy Chozick at last week's VideoNuze Online Video Advertising Summit, News Corp.'s Chief Digital Officer Jon Miller summed up his view of the future of TV by saying that "TV is an app." Jon believes that watching programs will become "screen agnostic" with consumers expecting consistency in experience and choices.

    That said, Jon doesn't anticipate a proliferation of successful TV apps at the scale of what we've seen in the tablet/smartphone world; rather he envisions a hierarchy of just a few aggregators (e.g. Hulu, Netflix, HBO, etc.) leading the way. He also doesn't envision an a la carte future any time soon. Although consumers say they value lots of choices, Jon points to examples where this actually leads to consumer fatigue.

    Watch the interview

     
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  • TV and Online Video Advertising Models To Converge, Or Not?

    One of the things I was listening hard for throughout the sessions at this past Tuesday's VideoNuze Online Video Advertising Summit was whether speakers and attendees believe a convergence is coming between TV advertising and online video advertising models. To date the two have been siloed with different user experiences, back-end technologies, measurement systems (or lack thereof), ad loads, etc. In fact, the most frequent touch point between the two may well be on the creative side, where many of today's pre-roll ads remain re-purposed TV spots.

    Yet with premium video proliferating online and connected devices like the iPad, Xbox and Smart TVs driving more consumption of entertainment, the formerly bright line distinguishing a viewer's online video experience from their TV experience is becoming increasingly blurry. For viewers this causes confusion around what degree and type of advertising to expect when they watch. And for content providers it likely means monetization is not being fully optimized across platforms.

    At the heart of the issue, I believe, is whether video advertising should continue to be impression-based, as it always has been with TV, or engagement-based, as online has become, primarily due to the rise of search as online's dominant category.

    Continue reading

     
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  • Online Video Ad Summit Was A Huge Success; Back on Thursday

    Today's VideoNuze 2012 Online Video Advertising Summit was a huge success, with hundreds of attendees joining for an immersive day of learning and networking. There are tons of tweets at #VideoAdSummit as well as various posts around the web.

    All of the sessions were video-recorded and I'll be posting them in the coming weeks, as they're edited and available. In addition, I'll be posting all of the speakers' presentations. I'm re-grouping on Wednesday and will be begin posting highlights on Thursday.

     
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  • Over 500 Industry Executives to Converge on Online Video Ad Summit Tomorrow

    Over 500 industry executives will converge on the VideoNuze 2012 Online Video Advertising Summit tomorrow in NYC. Registration spans brand marketers, agencies, content publishers, technology providers and others in the ecosystem. There are 18 sessions scheduled with 40 different speakers, ensuring an immersive learning experience for all, in addition to plenty of time for networking.

    There's still time to sign up, but if you're not able to join us, we'll be tweeting updates throughout the day at @VideoNuze and #VideoAdSummit. I'll be back online posting later this week.

    The Summit is generously supported by Title sponsors Adobe/Auditude and YuMe, plus Adap.tv, The AOL On Network, Collective, Conviva, Eyeview, Innovid, LiveRail, Jivox, Mixpo, TubeMogul, VideoHub, and Videology.

     
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  • 5 Great Reasons to Attend the VideoNuze Online Video Ad Summit in 2 Weeks

    The VideoNuze 2012 Online Video Advertising Summit is coming up, just 2 weeks from today, on Tuesday, June 19th in NYC! If you're still sitting on the fence deliberating about whether to attend, here are 5 great reasons you need to be there.

    1. Amazing speakers - Hear from executives who are driving online video and online video advertising, who will share their experiences and insights. Headlining the program are 2 firesides chats, the first with News Corp's Chief Digital Officer Jon Miller (interviewed by NY Times reporter Amy Chozick) and the second with Comcast's SVP and head of its 20 million subscriber video business, Marcien Jenckes (interviewed by me). In addition to Jon and Marcien, almost 40 other speakers will participate, representing every aspect of the ecosystem.

    2. Actionable data and information - Expect to come away with actionable data and information from sessions that span every angle of the online video world. There will be research-intensive sessions, case studies, best practices, tech demos, deep-dive topical discussions and more, all intended to make you smarter and more prepared in your day-to-day and strategic roles.

    3. Great networking - As important as the sessions are, what happens at the networking breaks and meals means just as much. These are the times to interact with your industry peers, build your network and expand your perspective. Attending are dozens of industry executives from agencies, brands, publishers, technology providers and others in the ecosystem.  

    4. Learn from key technology providers - The Video Ad Summit is generously supported by 14 industry-leading technology providers, who will have a table-top presence and multiple representatives attending. It's an excellent one-stop opportunity to meet with them and learn about their technology and solutions in an informal setting.

    5. Win an $850 Samsung 40" SmartTV - Last but not least, one lucky attendee is going win the drawing for an $850 Samsung SmartTV, courtesy of Jivox. We'll be doing the drawing just prior to lunch and you'll need to be in attendance to win. Don't miss out!

    If all of that still doesn't convince you why the Video Ad Summit is a must-attend event and you have questions, then feel free to contact me!

    Learn more and register now

     
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  • 2 New Fireside Chats, With Comcast and News Corp. Digital Heads, at June 19th Online Video Ad Summit

    I am super excited to announce two additional fireside chats at the VideoNuze Online Video Advertising Summit on June 19th in NYC - one with News Corp's Chief Digital Officer, Jon Miller, and another with Comcast's SVP/GM, Video Services, Marcien Jenckes. Each plays a key role in driving their respective companies' digital video, advertising and technology strategies.

    Jon came to his position at News Corp. (where he serves on Hulu's board) after previously starting a VC fund, serving as AOL's CEO and doing stints at IAC, Viacom and the NBA. Marcien oversees all aspects of Comcast's 20 million subscriber video business including on-demand and its new "X1" video platform which is unifying the entertainment experience across connected devices. Prior to Comcast, Marcien ran the media business at Grab Networks and was a senior executive at AOL.

    Both Jon and Marcien are as plugged in as anyone I know and Summit attendees will benefit greatly from their perspectives. Having spent lots of time talking about how the video industry is evolving with both of them, I'm confident they'll be candid and insightful, adding huge value to the Summit program.

    Learn more and register now!

     
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  • Early-Bird Discount Ends TODAY For June 19th Online Video Ad Summit

    Early-bird discounted registration for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC ends TODAY. If you've been thinking of coming, but haven't signed up yet, save yourself a few bucks by signing up today. If you're a startup or student, save even more with the $200 value ticket (contact me for the discount code).

    I'm really excited about how the event has come together and it promises to be a high-impact day of learning and networking for industry participants. There are sessions covering every aspect of the online video and online video advertising ecosystems - content, distribution, creative, measurement, connected devices, best practices, research, etc. Executives from leading companies including CBS Interactive, Discovery, Razorfish, GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, Macy's, eMarketer, American Express, Digitas, VivaKi, Adobe, TV Guide, TiVo, Nielsen, Hill Holliday and many others will be sharing their perspectives.

    In addition, Jivox is going to raffle an $850 Samsung Smart TV!

    The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail.

    Save now with early-bird registration!

    (Note: The Summit takes the place of last year's ELEVATE event, which drew 400+ attendees.)

     
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  • Early-Bird Discount Ends FRIDAY For June 19th Online Video Ad Summit

    Early-bird discounted registration for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC ends this FRIDAY, so if you've been on the fence, now's the time to pull the trigger and save money. Note also that for startups and students, there's a special $200 value ticket to make the event more affordable. Contact me for the discount code.

    The event is shaping up to be a must-attend for executives at content providers, advertisers, agencies, technology providers and other ecosystem participants. Like last year's ELEVATE event (which this Summit replaces), the day will be extremely focused, and provide critical learning and networking opportunities. As I've often said, the vast majority of online video being created is ad-supported, so it is critical that the model work for everyone.

    We have an exciting array of presentations, fireside chats, panel discussions and case studies featuring leaders from companies including CBS Interactive, Discovery, Razorfish, GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, Macy's, eMarketer, American Express, Digitas, VivaKi, Adobe, TV Guide, TiVo, Hill Holliday and many more.

    In addition, Jivox is going to raffle an $850 Samsung Smart TV!

    The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail.

    Save now with early-bird registration!

     
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  • Early-Bird Ends Next Week For June 19th Online Video Ad Summit

    Don't delay - early-bird discounted registration for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC ends next Friday. Sign up now for big savings off the standard rate. For startups/students, I've just created a special $200 value ticket to make the event more affordable. Contact me for the discount code.

    I've added two more sessions to the program, "3 Screens, 3 User Experiences: Making Monetization Work" (with executives from CBS Interactive, Discovery, Mixpo and U.DIG) and "Best Practices in Online Video Advertising: A 360 Degree View" (with executives from Razorfish, The Weather Channel, Conviva and Latergy). These executives join others from GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, Macy's, eMarketer, American Express, Digitas, VivaKi, Adobe, TV Guide and more in what promises to be a compelling day of learning and networking.

    Whether you're a content provider, advertiser, agency, technology or other ecosystem executive, the Summit will be premier opportunity to gain first-hand insights into online video generally and the rapidly-evolving online video ad industry in particular.

    The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail. We'll also have a fun door prize drawing sponsored by Jivox.

    Save now with early-bird registration!

    (Note, the VideoNuze 2012 Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

    To get the ball rolling toward the Summit, join VideoNuze, TubeFilter and FourScreen Media for our complimentary Multi-Screen Mix-Up tomorrow night, Wed, May 16th, at Copia from 6:30-8:30. Jim Louderback, CEO of Revision3 (which was just acquired by Discovery) will be our speaker. And we will be doing a drawing for 5 attendees to receive free tickets to the Summit.

     
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  • Early-Bird Discount for June 19th Online Video Ad Summit is Now Available

    Early-bird discounted registration is now available for the VideoNuze 2012 Online Video Advertising Summit on Tues, June 19th in NYC. Sign up now and save up to $170 (almost 30%) off the standard rate.

    The Online Video Ad Summit is going to be an exciting day of learning and networking for industry professionals, including panel discussions, fireside chats, research presentations, best practices case studies and technology demos. Speakers include executives from GroupM, Google/YouTube, The Wall Street Journal Digital Network, LG Electronics, CBS Interactive, Macy's, eMarketer, American Express, Digitas, VivaKi and others still to be announced. If you're a content provider, advertiser, agency, technology or other ecosystem executive, this will be premier opportunity to gain first-hand insight in the rapidly-evolving online video ad industry.

    The Summit is generously supported by Title sponsors Auditude/Adobe and YuMe along with Adap.tv, Innovid, Collective, Conviva, Eyeview, Mixpo, TubeMogul, VideoHub, Videology and LiveRail. We'll also have a fun door prize drawing sponsored by Jivox.

    Save now with early-bird registration!

    (Note, the VideoNuze 2012 Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

    As a warm-up to the Summit, join VideoNuze, TubeFilter and FourScreen Media for our complimentary Multi-Screen Mix-Up next Wed, May 16th at Copia from 6:30-8:30. Jim Louderback, CEO of Revision3 (which was just acquired by Discovery) will be our speaker. And we will be doing a drawing for 5 attendees to win free tickets to the Summit.

     
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  • Online Video Ad Summit Adds Speakers from American Express, Google, Macy's, NATPE

    I'm pleased to announce two more terrific sessions and speakers for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

    Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

    Using Video as a Strategic Engagement Tool
    - Lou Paskalis - VP, Global Media, Content Development & Mobile Marketing, American Express
    - Lauren Goody - Group Manager, Account Solutions, Google/YouTube Zoo
    - Mark Robertson - Founder and Publisher, ReelSEO (moderator)

    Description:
    Nothing engages new business prospects like video. That's why American Express and Google/YouTube teamed up to created "My Business Story," an innovative video tool for small businesses to create and post free videos which connect them with new and existing customers. In this session, learn about this platform at the intersection of online video and social media, and the results it has achieved.

    Online Video - Tapping Into A New Creative Canvas for Branding
    - Joe Feczko - SVP, Marketing Innovation and Integration, Macy's
    - Rick Feldman - President and CEO, NATPE

    Description:
    For creative marketing professionals, online video represents a whole new canvas for brand development. Never before have there been so many opportunities to visually define and develop a brand's identity. In this unique fireside chat, learn how one leading creative marketer is using online video and complimentary technologies to bolster the branding of the world's most famous retailer.

    The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and sessions!

    Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

     
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  • More Great Speakers for Online Video Ad Summit: eMarketer, GroupM, Digitas, Collective

    I'm pleased to announce more great speakers and sessions for the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC.

    Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

    State of the Online Video Ad Market: Big Growth Ahead

    - David Hallerman - Principal Analyst, eMarketer (presenter)

    Description:
    eMarketer is forecasting that in-stream and in-page online video advertising will triple from $3.12 billion in 2012 to $9.3 billion in 2016. In this lead-off session, principal analyst David Hallerman will explain what's behind the numbers, and what he sees as key opportunities and challenges in the growth ahead. For anyone trying to get their piece of this multi-billion dollar market, this session will be invaluable.

    Upfronts, NewFronts and the Transition of Ad Spending - The Agency Perspective

    - Mike Bologna - Managing Partner, Director, Emerging Communications, GroupM

    - John McCarus - SVP, Group Director, Brand Content, Digitas

    - Chris Smith - VP, Video and Mobile, Collective Media

    Description:
    TV advertising still dominates the market, but digital video providers are making an aggressive push for their fair share. In this session, get insights from the agency side about how digital is influencing buyer behavior the Upfronts, what effect the Digital Content NewFronts (DCNF) had on shaping demand, and how products like Collective's TV Accelerator are bridging the TV and online video advertising worlds.

    The VideoNuze 2012 Online Video Advertising Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Stay tuned for many more exciting speakers and session!

    Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

     
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  • Online Video Ad Summit Speakers from WSJ Digital, Hill Holliday, LG, YuMe, TDG, Outrigger Media

    I'm excited to share information about several sessions and speakers at the VideoNuze 2012 Online Video Advertising Summit on June 19th in NYC. The Video Ad Summit will bring together executives from brands, agencies, technology providers and other stakeholders for a highly-focused day of learning and networking. Lots more to come over the next few weeks!

    Early-bird, discounted registration is now available (note, the VideoNuze Online Video Advertising Summit takes the place of last year's "ELEVATE" event).

    How Multi-Platform Video is Leveling the Playing Field for All Content Publishers
    - Alisa Bowen - GM, The Wall Street Journal Digital Network
    - Baba Shetty - Chief Strategy Officer & Chief Media Officer, Hill Holliday (moderator)

    Description:
    With its recently unveiled WSJ Live video app, the Wall Street Journal has become a perfect example of how a traditional media company can expand into video, leveraging its assets to engage its audience and create new revenue streams. In this session, learn the secrets to WSJ's multi-platform video success and how new opportunities are opening up for all content publishers.

    Connected TVs: Game-Changer Coming to the Living Room
    - Sam Chang - VP/GM, LG Electronics
    - Ed Haslam - SVP, Marketing, YuMe
    - Colin Dixon - Senior Partner, The Diffusion Group (moderator)

    Description:
    Connected TVs are bringing high-quality online video directly into the living room, with the potential for massive new viewership, behaviors and video ad inventory. This session will explore the timeline for connected TV adoption, new ad formats that are already being deployed and how connected TV are going to change the video landscape, again.

    Case Study - When Brands and Content Connect
    - Mike Henry -  CEO, Outrigger Media

    Description:
    High-quality original online video series allow advertisers to connect their brand objectives with their target audiences better than ever before possible. In this case study, learn how Tumi, a premium lifestyle travel company, has benefited from exclusively sponsoring the original series "Bourdain's TV Crew" and how Outrigger's video content marketplace, OpenSlate, is helping develop the market for brand-supported video series.

    Early-bird, discounted registration is now available
    .

    If your business success depends on online video advertising in one way or another, the Video Ad Summit is a must-attend day of learning and networking. I hope to see you on June 19th!

     
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  • Eight Media Partners On Board for June 19th Video Ad Summit

    The VideoNuze 2012 Online Video Advertising Summit on June 19th is continuing to gain momentum, with eight leading industry organizations on board as media partners: CTAM, NATPE, OPA, REELSEO, Beet.TV, The Diffusion Group, The Ad Club of New York and Jack Myers Media Business Report.

    All the media partners are offering special discounted early bird registration to the Video Ad Summit which they will promote through their various communications channels. I'm delighted to have these partners working with VideoNuze, helping ensure the Video Ad Summit's success (note this event takes the place of last year's ELEVATE conference which drew 400+ attendees).

    In addition, MWW Group, one of the ten largest independent global agencies, will be the public relations partner for the Video Ad Summit. MWW and The Fortex Group, which it acquired last year, have been long-time partners with VideoNuze for its events.

    The Video Ad Summit has an amazing group of industry executives speaking, and I'll be adding them to the web site shortly - so keep an eye out!

    The Video Ad Summit is generously supported by sponsors Auditude (Adobe), YuMe, Adap.tv, Collective, Conviva, Mixpo, TubeMogul and Videology.

    Click here for early-bird registration

     
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  • Beet.TV Features VideoNuze's Video Ad Summit

    I'm on Beet.TV today discussing the VideoNuze 2012 Online Video Advertising Summit on Tues., June 19th in NYC. Thanks so much to Beet.TV's Andy Plesser, whose NYC office I visited last week. Beet.TV is a media partner for the event, which is shaping up to be an exciting day of learning and networking. Lots more to come! (click "continue reading" to watch)

    continue reading

     
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