America’s broadcasting and cable companies have a rich history of creating great content and delivering large audiences that advertisers covet. They also perfected a direct sales supply and demand business...
Facebook is pouring lots of resources into video and according to a new report published by ad tech provider Mixpo this morning, the strategy appears to be bearing fruit. In...
The concept of native, sponsored, or 'advertorial' content is not new to digital audiences, but when it comes to native video content, many publishers struggle to get beyond one-off executions....