CTV Ad Summit - leaderboard - 4-27-20

Analysis for 'Adobe'

  • Research: NFL is Strongest For Live Sports Viewers On Devices

    Adobe Primetime and The Diffusion Group have released new research, finding among other things, that the NFL is the most popular sport to live stream on digital devices. The research surveyed 2,000 U.S. consumers, revealing viewership trends for live sports viewers or “LSVs” - adult broadband users that watch televised live sports on any screen including PCs, TVs, smartphones or tablets.

    The survey found that 37% of LSVs watch live sports on non-TV devices, with PCs used the most (cited by 27%), followed by smartphones (17%) and tablets (14%). Across all 3 of these devices, the NFL is the most popular of all sports. On PCs NFL is watched by 66% of LSVs, followed by Summer Olympics (59%) and NBA basketball (59%). On smartphones, NFL is watched by 70% of LSVs, then NBA (59%) and college basketball (52%). On tablets NFL is at 67%, followed by NBA (62%) and major league baseball (61%).

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • Research: Millennials Continue Shifting Viewing Online

    It’s no secret that millennials and younger audiences are shifting their viewing to online sources. Periodically I see research that helps to quantify just how significant these shifts and emerging preferences are. Yesterday, 2 new research reports hit my radar, one from Adobe and the other from Limelight Networks that shed further light on millennials viewing behavior. Below I have included key highlights from each.

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • VideoNuze Podcast #337: TV Everywhere Viewing Migrates to Connected TVs

    I'm pleased to present the 337th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    This week Colin and I discuss the highlights of Adobe’s new Q2 2016 TV Everywhere report. The headline data point is that 44% of time spent viewing TV Everywhere is actually happening via connected TV devices in the home. That’s up from 27% in Q2 ’15. Whereas TV Everywhere was touted as an on-the-go viewing feature, the new data suggests that most viewers instead look at it as a more convenient way to watch TV at home.

    With the surge in connected TV viewing, browser-based time spent viewing share fell from 33% a year ago to 16% in Q2 ’16. Android was up from 11% to 13%, whereas iOS was down from 29% to 27%. More broadly, using Adobe’s data, Colin shares his calculations about how much TV Everywhere’s momentum slowed in Q2 ’16.

    Listen now to learn more!

    Click here to listen to the podcast (20 minutes, 35 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Beachfront - full banner - 7-1-18
  • Adobe and comScore Partner for Cross-Screen Measurement

    Adobe and comScore have announced a major new partnership this morning for improved cross-screen measurement, a thorny issue for all content providers and advertisers in an increasingly fragmented viewing landscape.

    As part of the deal, comScore is integrating into its Cross Media, Audience and Advertising product suites,  Adobe’s Certified Metrics, which is standardized digital census data powered by Adobe Analytics. Adobe Certified Metrics will supplement comScore’s existing cross-platform audience data and recently acquired census TV data via Rentrak. The key benefit is improved insight into viewing on connected and mobile devices.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • TV Everywhere Usage Remains Hard to Pin Down

    TV Everywhere is the great hope of the pay-TV industry to combat viewers from defecting to OTT. But pinning down actual TVE usage remains murky at best.

    For example in its Q4 2015 Digital Video Benchmark released last week, Adobe found that 17.4% of pay-TV viewers used TV Everywhere at least once per month. That was the highest level of TVE usage Adobe has found, rising above the 13%-14% range of usage over the past 4 quarters.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • VideoNuze Podcast #311: NBCU Adopts Programmatic TV; Conflicting Connected TV Forecasts

    I'm pleased to present the 311th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia.

    First up this week we discuss NBCU’s announcement on Wednesday that it will allow select advertisers and agencies to buy ads programmatically in its linear TV networks. It’s another important step in advertising becoming more data-infused and targeted, though as I explained, it’s not yet a full-blown programmatic offering like we’ve seen in video and display. Colin and I dig into the details.

    We then turn to new research on connected TV adoption and forecasts. Colin details findings from 3 different sources, which differ from one another. We attempt to reconcile them, although not fully successfully. Regardless, connected TVs remain one of the pivotal areas of online video, providing access to high-quality long-form content in the living room.

    Listen now to learn more!

    Click here to listen to the podcast (22 minutes, 57 seconds)



    Click here for previous podcasts

    Click here to add the podcast feed to your RSS reader.

    The VideoNuze podcast is also available in iTunes...subscribe today!

     
  • Beachfront - full banner - 7-1-18
  • Adobe Introduces Programmatic Platform for Advertisers and Publishers

    Adobe announced a programmatic ad platform for advertisers and media publishers as part of its Adobe Marketing Cloud. On the publisher side, the programmatic offering, now available in beta, will be part of Adobe Primetime, Adobe’s video management and monetization platform for TV networks and pay-TV operators.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Adobe: TV Everywhere Adoption Stagnant Over Past 4 Quarters

    Last Friday Adobe released its U.S. Digital Video Benchmark for Q2 ’15, showing, among other things, surprisingly stagnant adoption of TV Everywhere over the past 4 quarters. According to Adobe, active viewership of TVE among pay-TV viewers stood at 12.7%, exactly the same rate as in Q3 ’14 (and down a bit from 13.2% in Q1 ’15). However, the Q2 ’15 rate of 12.7% was 19% higher than the 10.7% rate Adobe recorded in Q2 ’14.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • Crackle Unveils Linear TV Feature "Always On," Powered by Adobe Primetime

    Crackle is introducing a new linear TV feature dubbed "Always On," which will begin streaming a scheduled program whenever a user opens Crackle. The move gives viewers a TV-like experience in addition to the 100% on-demand experience that Crackle has been. Crackle will launch Always On exclusively on Roku devices in May, with other platforms to follow during the summer.

    Always On helps differentiate Crackle and appeal to TV-oriented ad buyers, a stated goal when it decided to pull out of the NewFronts this year. The hybrid linear/on-demand approach will be powered by Adobe Primetime under a broader deal also announced yesterday. Adobe Primetime will provide playback, ad insertion and DRM for Crackle.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Adobe and Akamai Partner for Server-Side Online Video Advertising

    Akamai has integrated Adobe Primetime ad insertion into its network to enable server-side online video advertising. Red Bull Media House and Turner Broadcasting are both trialing the joint solution.

    While other server-side ad solutions exist, John Bishop, CTO of Akamai's media business told me last week he sees this as a "Server-Side 2.0" offering because the ad requests run directly through Akamai's CDN, thereby eliminating slower communications paths that can hinder scalability.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Adobe Primetime Bolsters Ad Targeting, Cross-Device Frequency Capping Capabilities

    Adobe Primetime has added two important features that help content providers better monetize their video ad inventory and improve the user's experience.Primetime now allows content providers to import first, second and third-party audience data into Audience Manager, the company's data management platform. The result is better targeting to specific audience segments.

    And second, Primetime has enabled cross-device frequency capping for ads in authenticated content. This means that a viewer who switches from using, say, an Android tablet, to an iPhone, to watch TV Everywhere programming won't be served the same ad (note the capping is still at the household-level for now).

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • BlackArrow Powers Dynamic Ad Insertion on Connected and Mobile Devices for Time Warner Cable

    Once again demonstrating the rapidly blurring lines between online video and TV on-demand, ad tech provider BlackArrow has announced that it will be powering dynamic ad insertion (DAI) in on demand content viewed on connected and mobile devices by Time Warner Cable subscribers. BlackArrow has already supporting DAI for TWC in traditional set-top box VOD and linear streams over IP.

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • Adobe: Online Video Starts in Q2 '14 Hit Record High of 38.2 Billion

    Adobe's Q2 '14 U.S. Digital Video Benchmark report has found that global online video starts hit 38.2 billion, a 43% increase vs. Q2 '13 and a new record among Adobe customers. Q2 was fueled in part by the heavily streamed World Cup matches in June. Mobile continued to experience strong growth too, with 26% of starts occurring on mobile devices, up from 19% a year earlier. Smartphones notched 13.6% of starts vs. 13% for tablets, the first time smartphones have pulled ahead. However, just 16.6% of mobile videos reached 75% completion.

    continue reading on VideoNuze iQ

     
  • Beachfront - full banner - 7-1-18
  • Adobe's Primetime DRM Supports HTML 5

    Adobe announced this morning that its Primetime DRM solution supports emerging HTML 5 standards, with Firefox being the first browser in which it will be implemented. The move broadens Adobe's DRM approach beyond its traditional Flash-only focus. As Primetime DRM is adopted in other browsers (which Adobe said is forthcoming), content owners will be able to protect their premium online video content in web experiences, which could lead to less emphasis on today's approach of building standalone video apps.

    continue reading

     
  • Beachfront - full banner - 7-1-18
  • Adobe: 21% of Pay-TV Subscribers Use TV Everywhere, In Synch With NPD Research

    Adobe has released its Q1 2014 U.S. Digital Video benchmark report, finding among other things, that 21% of U.S. pay-TV subscribers use TV Everywhere, up from 16% in Q3 '13. The 21% usage rate is exactly what research firm NPD found in its separate research released last month.

    (Note, in a NY Times article today, Adobe said that the Q1 data excludes the Sochi Olympics TVE usage.)

    Adobe also found that the number of TVE authentications jumped by 246% vs. Q1 '13, with iOS devices taking a 43% share of views, followed by browser (36%), Android (15%) and gaming consoles (6%). The latter experienced the strongest growth rate, up from a 1% share a year ago.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • thePlatform and Adobe Partner To Accelerate Multiscreen Video Delivery

    Two key infrastructure players in the digital video ecosystem, thePlatform and Adobe, are announcing a strategic partnership to help accelerate major media and pay-TV operators' plans for multiscreen video delivery. The companies have integrated Adobe Primetime and thePlatform's mpx video management system to form a complete solution, which the companies will jointly sell.

    In a briefing, Ian Blaine, CEO of thePlatform and Ashley Still, director or product management at Adobe, told me that the companies have been collaborating for some time, most recently on NBC Olympics' multiscreen delivery of the 2014 Winter Olympics. The new integrated solution is meant to productize these prior collaborations and provide customers with faster time to market, better viewer engagement and lower total cost of ownership.

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • Adobe: Mobile Dominates as TV Everywhere Streams Double in 2013; Winter Olympics Next Up for Primetime

    Adobe has published its Q4 '13 U.S. Digital Video Benchmark report, finding that authenticated TV Everywhere streams more than doubled in 2013 to 574.2 million, up from 222.5 million in 2012. As the graph below shows, 73% of authenticated views occurred on mobile devices, 22% on desktop and less than 5% each on gaming consoles and connected TVs. For the mobile viewing, tablet share more than doubled vs. 2012 to 42%, with smartphone declining to 31%.

    continue reading on VideoNuze iQ

     
  • CTV Ad Summit - full banner - 4-27-20
  • Adobe Lands Turner for TV Everywhere; Sees Big Growth and Releases New Features

    Adobe is announcing today that Turner Broadcasting is its latest customer of Adobe Primetime, the company's multi-screen TV Everywhere and monetization solution. Turner will be using Primetime to power TNT and TBS apps and web sites, along with the Primetime player and dynamic ad insertion, PayTV Pass authentication and Primetime DRM.

    Jeremy Helfand, VP Adobe Video Solutions, told me that until now Turner had been using a combination of home-grown and point product solutions, which are being replaced with the Primetime suite. Turner has been the earliest and staunchest supporter of TV Everywhere among cable TV networks, going back 4+ years to the high-profile joint news conference with Time Warner CEO Jeff Bewkes and Comcast CEO Brian Roberts, announcing the initiative.

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
  • Device Fragmentation is Causing Huge Headaches for Content Providers [AD SUMMIT VIDEO]

    These days everyone has their own favorite device on which to consume video. While improved convenience is great for content providers and advertisers, the resulting fragmentation also causes huge headaches developing for multiple devices.

    In a session at the recent Video Ad Summit, executives from Adobe, AOL, Scripps and TheBlaze shared their insights on the challenges and opportunities of surging video consumption across devices, how to generate an ROI and what it all means for advertisers.

    The video is below and runs 22 minutes, 14 seconds.

    Watch the video

     
  • CTV Ad Summit - full banner - 4-27-20
  • Adobe Primetime Launches, With NBC Sports and Comcast As First Customers [VIDEO]

    Adobe Primetime (formerly "Project Primetime") has officially launched in general availability. Adobe Primetime is positioned as a full video publishing and monetization platform that includes publishing, player, DRM, advertising and analytics components for use by both content providers and pay-TV operators across multiple screens. At the NABShow this week I interviewed Ashley Still, director of product management for Adobe Primetime, who explained its key benefits (see video below).

    continue reading

     
  • CTV Ad Summit - full banner - 4-27-20
« Previous | Next »

Sample