These days everyone has their own favorite device on which to consume video. While improved convenience is great for content providers and advertisers, the resulting fragmentation also causes huge headaches developing for multiple devices.

In a session at the recent Video Ad Summit, executives from Adobe, AOL, Scripps and TheBlaze shared their insights on the challenges and opportunities of surging video consumption across devices, how to generate an ROI and what it all means for advertisers.

The video is below and runs 22 minutes, 14 seconds.